Viral marketing is an art and a science. It is a very cost effective way of getting ongoing traffic to a website. This type of marketing is an idea that spreads; an idea that while it is spreading actually helps market your business or cause. It is also known as the process of using peer-to-peer communications in order to rapidly spread information about a brand or message. Viral marketing is probably the best marketing there is in promoting web content as it is simply utilizing pre-existing social networks to produce increases in brand awareness and is a way of getting your customers to do your advertising for you.

The Concept.

This type of marketing may have it’s roots in word of mouth marketing, but the internet has allowed it to grow into a powerful tool that can bring out the best in customer conversation. It is so powerful because it is like a train building up speed and includes the use of legitimate techniques like viral opt-in ezines, viral reprint articles, viral eCourses, videos, and many more. Viral Opt-in Ezines are another great viral marketing technique. Viral Reprint Articles are short articles that you allow other webmasters, affiliates, and ezine publishers to reprint or use on their website, blogs for free etc. Viral marketing is a great strategy used by internet marketers with limited funds to spend on advertising. It has been referred to as “creating a buzz” or “network marketing”. Viral promotions may take the form of funny video clips, interactive Flash games, images, or even text messages. Viral marketing is based on the natural human behavior of communication.


Advertising is now within reach of everyone, and for the first time quality will be what differentiates good marketing from average marketing. No longer will internet marketers with limited funds have to struggle to get targeted traffic to their sites. Advertising doesn’t get any more affordable than that. When using viral marketing as an advertising tool one must be wary of overproducing.

Viral marketing is not a fad or transitory fashion; rather, it is a true innovation in the world of internet marketing and brand management. It is so successful because people are far more open to recommendations and endorsements from their friends than they are from the media as the message the consumer receives is a personal one from a source they trust. This concept of marketing is probably the most misunderstood discipline in new media. The concept is much easier to achieve than people realize. It is word-of-mouth advertising, delivered and enhanced online so that marketers are now able to reach vast social networks in a flash. Viral marketing is about word of mouth or, in the online sense, you might say, word of mouse.