Leads are the life blood of your network marketing business. Without leads you are nowhere. There are two distinct schools of thought here. The warm market leads and MLM leads generated through advertising. Let us examine them at some length because this is very important.
NETWORK MARKETING – WARM LEADS
There are very successful network marketers who have built huge businesses only through warm market leads. Warm market leads have some distinct advantages. Firstly there is already an ongoing relationship of trust. Network marketing is a relationship business. To succeed you have to build a special relationship of trust with the person you sponsor. In the case of warm market leads this relationship already exists and makes your job easier. Secondly it is easier to share your excitement about a product, service or business with someone you already know than with a total stranger. This transference of excitement and sharing of joy is very important in building your network marketing business. Network marketing works on recommendation and the person who will listen to your recommendation is someone who already knows and trusts you. Lastly and most importantly your warm network market leads don’t cost you a dime. Advertising can be very expensive and you can max out your credit cards and still not reach your target audience.
The problem with warm network market leads is the poor conversion rate. This is because you are talking with leads that are not looking for a business opportunity. For most of these leads timing may not be right. Some may be going through change of jobs, transfers, shift of residence, new arrivals in the family and all kinds of other family issues. A NO from your dear ones can hurt and feel like a rejection. The NO can spring from lots of reasons totally unrelated to the business opportunity and it is definitely not a rejection of you as a person as long as you don’t pester them and make them feel uncomfortable. You have every right to share your enthusiasm for a product and an idea. If they are closed to your idea there is nothing to feel upset about.
Network marketing has been given a bad name by some people who will not take a NO for an answer. They will badger their contacts with the hope of wearing them down and change their minds. Please remember everyone will not be as excited about the opportunity as you are because the timing may not right for them. You discuss the opportunity with the next person in the list. That is why they say you should make a very long list. A sort list will create problem. As you start making money and your belief in the business goes up you will find a sudden change in the attitude of your warm market. You will find very easy converts to your cause. People who initially said NO will ask you to join the business. This is how the business works. You have to remain calm, consistent and focused regardless of views of your warm market in the initial stages of your business. DO NOT TRY AND CONVINCE… JUST SHOW THE OPPORTUNITY TO MAXIMUM NUMBER OF PEOPLE YOU KNOW. You will win if you take MASSIVE, CONSISTENT and PERSISTENT ACTION.
The key to succeed with your WARM MARKET LEADS is to start them on the products, and not pitch the opportunity to them straight away! Once you get your family and friends started on the products (It doesn’t cost you that much considering that you can claim tax breaks) and once they see results from it, they will start buying and promoting the products to the people around them because of the benefit they experience! Some may even decide to join the business opportunity!
You can never run out of warm leads. Once you have sponsored a few people into the business you have to start supporting them and work through their leads. Sooner than later you will find active network marketers who share the same vision as you and your business starts growing.
COLD NETWORK MARKET LEADS THROUGH ADVERTISEMENTS
The MLM leads you generate through online and offline advertisement are highly motivated leads. These people are searching for home businesses. They will look at various options before deciding on the best opportunity. The conversion rates from these leads can be fairly high. You can build your business very rapidly through advertising. The best part being that there is very little or no rejection factor as in the case of warm leads.
One thing I can warn you from the very start NEVER EVER BUY LEADS because these leads are sold over and over again. The only thing you will achieve is to pay for these expensive leads with no returns to your business. To be successful in business you have to generate your own leads. There are no SHORT CUTS.
The problem of network market leads through advertising is not only the prohibitive cost but also skills needed to reach the target audience. If you choose the advertising route you will be competing for attention against big companies and budgets for attention. If your advertisements are not focused and targeted they will not reach the right people. Either you have to become a master at marketing which include developing advertisement writing skills, knowing the right medium to advertise to gain maximum impact and also know how to monitor the cost returns on advertising. Without proper monitoring systems in place you will blow up your budget without any tangible returns. If you are advertising on the internet then you have to develop special skills to market on the internet. Most average people do not have the necessary skills to advertise effectively and if you are one of them then you can spend thousands of dollars and achieve very little or no results. There are unscrupulous upline leaders who will ask their members to embark on expensive advertising to grow their business even when they don’t have the specialized knowledge to guide their team.