If you are not effective in speaking to the right group, or attracting a Target Market, then you are missing an important part of Internet Network Marketing success: the leads. Not just any old leads, mind you, but the type of quality leads that will stick around long enough to identify with you, communicate with you, learn from you…..and think enough of you to buy from you.
That’s what this is all about: speaking to the right Target Market for you. In order to succeed long term in Internet Network Marketing you need to choose a Target Market that you can relate to, so that when you write effectively they will be able to relate to you.
How do you choose a Target Market? Choose a Target Market that relates to your Network Marketing business and/or your interests. Naturally, it will be helpful if you choose a market you have experience in. You also have to think ahead by choosing a Target Market that you will want to stick with over time. Once you have attracted a large following in the form of Network Marketing leads, you don’t want to dump them for more interesting markets. It’s not like decorating! Take a lot of time to really think this out.
Be Specific! Remember The Secret and the Law Of Attraction? Choosing your Target Market is the same thing. You’ll have to be specific in who you want to attract in order to nail this. Think about the details on paper…describe them…their age…what are their concerns, problems and issues? Are they in Network Marketing? Leads that are looking for a Network Marketing business opportunity? Don’t forget to think about the positive aspects of your Target Market: their dreams and goals, and what they like and are attracted to.
Take all of your “specifics” regarding your target market and list them as subjects. This list of subjects will become your master list of ideas to create content from. If you were specific, this list of subjects will speak directly to the Target Market you chose and created for yourself so you could speak directly to them. This Target Market is your future source of Network Marketing leads.
That is the first step of creating a Target Market that you can truly be focused on, and produce the results you want: Network Marketing leads. Learning to maintain that focus throughout all of the content you produce will pay off by attracting exactly those people to you and your business. Now you can begin to understand, as an Internet Network Marketer, why you might not want to switch target markets mid-stream. It would be the same as inviting your guests, only to leave before they arrived!
Speaking directly, in the form of Internet content, to your Target Market is a skill that can be easily trained. Without Internet Marketing training you run the risk of never fully attracting the Network Marketing leads you are writing to attract in the first place. Join me in training to develop the skills you need to become an effective writer that speaks to your Target Market, and delivers Network Marketing leads to you!
Becky Joubert is a Network Marketing Coach, business entrepreneur, and full time parent…..teaching Attraction Marketing to business owners old and new.
This new business-building model transcends business type or skill level and can transform the way you do business currently by attracting prospects to you. If you’re looking to start a new business venture, this would be a great place to begin!
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