One of the most common questions I hear dentists ask me today is “Why doesn’t my website show up on the Internet?” The first thing I do is compliment them. At least they have taken the time to check out their website on the search engines and determined something is wrong. Unfortunately, most small business owners have no idea if there Internet marketing program is a finely tuned Mazarati or a Hugo that is unavailable in the eyes of consumers on the search engines.
When designing a website and Internet marketing program, most professionals have no clue that the search engines, such as Google, Yahoo, and MSN (now Bing) can’t read the written words in your website or determine if it is outdated or new. The search engines scan your site using a sophisticated mathematical algorithm. This is where SEO (search engine optimization), keywords, and meta tags come into play. You have to tell the search engines who you are, what you are all about, and where you want to target new patients in your local demographic in order to be found. The search engines dictate the rules of engagement and you must follow them.
Does all this sound like Greek to you? It did to me… until I spent hundreds of hours mastering the subject of Web 2.0 Internet marketing. SEO and keywords relate to the words and phrases prospective new patients type into the search engines to find you. Your website is the hub of your Web 2.0 marketing campaign. The design of your website, blog, and social networking sites relates to their setup and structure so once a new patient finds you with keywords, you can engage and convert them with your marketing message to visit your website or contact your office for a new patient exam. The main focus of your Internet marketing program is to drive new patients to your front door. In order to accomplish this… one hand must wash the other with correct SEO, engaging design, and powerful marketing message.
So how do you determine if your Internet marketing efforts are being found by consumers in your local demographic? Simple… test it! This works for any business targeting customers in a local area.
Go to Google and in the search box type in patient keywords – orthodontist [your city name and state]. Orthodontist is the #1 keyword new patients use to search for treatment providers.
Repeat the same steps again with the keywords braces #2 and Invisalign #3.
Does your website, blog posts, Facebook page, e-zine articles etc. show up on page one of Google? (Pay Per Click Ads and database advertisers like wellness.com, DrOOgle.com and Dexknows.com don’t count… we are looking for organic page ranking for your website, blog, and other Internet marketing tactics)
Does your practice name and website URL show up correctly on Local Google Maps?
Now do the same thing again… but this time, one by one substitute the names of all the surrounding towns in your area where you target new patients. Does your website, blog, video, Google Maps, etc show up on page one in these towns also?
No matter how great the design of your website and Web 2.0 marketing program, you are missing a wealth of new patient opportunities to build your practice due to limited local visibility on the Internet. This can translate into hundreds of thousands of dollars you may be losing to your competitors online over the years.
https://platowebdesign.com
https://shopdoen.com
https://barretstown.org
https://moto-net.com
https://exatatec.com.br
https://blueraystreaming.com
https://hainanu.edu.cn
https://trustmark.com
https://weadapt.org
https://elsevierpure.com
https://rapid.com
https://dfyl-luxgen.com
https://idoltv.vn
https://jcubic.pl
https://fahrzeugindustrie.at
https://loreenamckennitt.com
https://preserve.eco
https://usa829.org
https://bon555indonesia.blogspot.com
https://oaktree-ict.nl
https://xn--eckms1a7g8a8bg9l0a2b8d1f.net
https://gibsonsec.org
https://dvd-photo-slideshow.com
https://xda-developers.info
https://nfttc.gov.cn
https://priime.com
https://shiretoko.asia
https://sheepandwool.com
https://auvergne-volcan.com
https://jerseyshoredrone.com
https://azumino-e-tabi.net
https://rlvision.com
https://festivalitaca.net
https://wearewater.org
https://mattgerberdesigns.com
https://ensaama.net
https://expertfile.com
https://8thstreetlatinas.com
https://niigata-uturn.jp
https://creativecarbon.ca
https://flesler.com
https://borsafe.com
https://majority.co
https://ashtutorial.com
https://vistapanelreseller.com
https://lared.am
https://acns.org
https://named-data.net
https://moovijob.com
https://cureblindness.org
https://pravopropodnikatele.cz
https://43factory.coffee
https://onderhoudnlgarantiebedrijf.nl
https://polarpumpen.se
https://theraband.com
https://cbismb.com
https://callgirlsacademy.gr
https://colinjensen.com
https://muitomaisdigital.com.br
https://nonwovens-industry.com
https://adsn.notaires.fr
https://rezerviraj.hr
https://gso.com
https://rocketsites.co.uk
https://expinion.net
https://infinity-box.com
https://victimsofcommunism.org
https://homelink.com.cn
https://newportbeachmarketing.com
https://hudsonjeans.com
https://measuringusability.com
https://positiveplanet.ngo
https://birthbootp.com
https://cnaac.org.cn
https://thoroughbredaftercare.org
https://guangwangye.com
https://12123.com
https://freshplaza.es
https://smartbid.co
https://808virtually.com
https://matterdesign.com.au
https://openwork.uk.com
https://nippon-maru.or.jp
https://metaways.de
https://vessel-hotel.jp
https://youngarchitectscompetitions.com
https://mod.gov.sa
https://alivila.co.jp
https://minamikyushu.lg.jp
https://topnetentcasinos.net
https://topnetentcasinos.info
https://rahder.de
https://braingate.org
https://lancemore.com.au
https://codici.org
https://gibleh.com
https://crvenazvezdafk.com
https://delias.com
https://mypaymentsinsider.com
https://bestthemeswordpress.com
https://santacruzdetenerife.es
https://skande.com
https://lebenatur.com
https://wetware.name
https://trailsheaven.com
https://vanhool.be
https://mide.org.mx
https://ktgy.com
https://josephsmithpapers.org
https://town.miharu.fukushima.jp
https://cheapauthenticnfljerseysale.com
https://yellowjacketbroadband.com
https://nicoichi.jp
https://rocelec.com
https://yichehuoban.cn
https://4orthopaeden2chirurgen.de
https://wiltshire.police.uk
https://mixprondom.ru
https://smallpeicetrust.org.uk
https://128.199.72.67
https://wedecom.nl
https://ekoenergy.org
https://sysco.no
https://startup50.com
https://petsy.mx
https://sesc-rs.com.br
https://hwk-suedthueringen.de
https://webbstjarnan.se
https://ekirkpatrick.com
https://americanwaymag.com
https://konradssons.com
https://consultartarot.com
https://23la.com.cn
https://xenobee.net
https://lamingtondrive.com
https://key.aero
https://ptscientists.com
https://ciao3.com
https://macgregor.com
https://pjg.fi
https://eibenstock.com
https://ducatiusa.com
https://arielviera.com
https://energuide.be
https://stroeher.de
https://wlthgj.com
https://novitas-bkk.de
https://infectognostics.de
https://cityofpacificgrove.org
https://arcor-online.de
https://bullydog.com
https://gartenratgeber.de
https://notino.fr
https://oetzi-dorf.at
https://blacklist.tv
https://onlinebible.net
https://servas.org
https://namogo.com
https://snapitup.tech
https://dagnae.de
https://e15.com
https://avistamedia.com
https://azenilto.com
https://ksm-production.com
https://turkiyesohbet.net
https://amazingsolutionsgroup.com
https://johannesoerding.de
https://tenders.sa.gov.au
https://meff.es
https://backflip.com
https://manicore.com
https://oribisoftware.com
https://www.radom.pl
https://cpase.org.cn
https://7bitcasino.com
https://chromegt-red.blogspot.com
https://oraclephoto.com
https://linkedgeodata.org
https://whenisgood.net
https://medersa-ben-youssef.com
https://mgssj.com
https://dewynters.com
https://oberschwaben-tourismus.de
https://bestpravo.ru
https://woolyss.com
https://freshoffthegrid.com
https://ntcg.org.uk
https://hogrefe.ch
https://sugarfishsushi.com
https://clarionpartners.com
https://gringo.cz
https://tuempresaonline.com
https://visitcentralflorida.org
https://duckiedeck.com
https://substrakt.com
https://ensta-bretagne.fr
https://biobene.at
https://24writer.com
https://wakacje.agro.pl
https://pigiossvetaines.lt
https://solenoidsolutionsinc.com
https://automotiveaddicts.com
https://otworzumysl.com
https://zhihonecms.com
https://cals.org
https://typeandtell.com
https://nwbusinessphotography.com
https://morhome.com.cn
https://humanrights.is
https://blogaid.net
https://colleenhoover.com
https://thedigitalstory.com
https://quickbooks.in
https://kasselerkunstverein.de
https://uploadable.ch
https://un.org.ua
https://onqfinancial.com
https://paquetphotography.com
https://laurashouse.org
https://riool.net
https://xn--33-jlcq7bgh2h.xn--p1ai
https://eprtv.com
https://architectatwork.es
https://alcmidia.com.br
https://cleancosmeticproducts.com
https://allforchildren.ru
https://worldbowling.org
https://eerlijkegeldwijzer.nl
https://learning.blue
https://interactions.com
https://nativefishsociety.org
https://polarismedia.de
https://cgerisk.com
https://sparkart.net
https://arlingtontransit.com
https://pageup.com
https://tfn-online.de
https://gbaservices.com
https://culinarybackstreets.com
https://seniorexecs.org
https://webperformance.com
https://uptownvagabond.com
https://sport120.cn
https://pronama.jp
https://tierschutzlabel.info
https://esnaexpo.com
https://elapatent.com
https://403wmu.cn
https://stitcherpremium.com
https://forevermanchester.com
https://stlpartnership.com
https://egeier.com
https://futureclassic.com.au
https://tecnopus.cat
https://panoramictour.net
https://meine-heizung.de
https://gerrylevene.co.uk
https://cccm.com
https://alsi.co.jp
https://redcross.sg
https://berjayasompo.com.my
https://570482.com
https://marketingtoolkitfsc.org
https://webzagor.com
https://sevesglassblock.com
https://nafla.net
https://xishalz.com
https://gclubgaming.com
https://hartl.de
https://discoversociety.org
https://rra.gov.rw
https://enlitic.com
https://litwebshop.de
https://secjp.co.jp
https://estudio17.cl
https://zoover.at
https://sheltervet.org
https://pulseradio.net
https://jjrs.gov.cn
https://energyboom.com
https://hyundai.co.nz
https://rockantenne.de
https://ewto.com
https://kfb.co.jp
https://decorativefilm.com
https://zookrefeld.de
https://nejmcareercenter.org
https://entertainment258.com
https://lipetsktime.ru
https://asnevents.com.au
https://zqins.com
https://cafe-future.net
https://lgb.de
https://pole-sophrologie-acouphenes.fr
https://shramsuvidha.gov.in
https://bigmat.es
https://strong.no
https://dealzopa.com
https://yooli.com
https://cotonti.com
https://rijigu.com
https://oss.kr
https://magicpass.ch
https://sz-mtr.com
https://hodfords-hosting.com
https://dangkynhacai247.com
https://nethserver.org
https://floridafriendlyplants.com
https://talkwithstranger.com
https://atmosera.com
https://hhsp3.com
https://forecasters.org
https://wmnetwork.cc
https://hxswl.com
https://dena-energieausweis.de
https://hhsp2.com
https://hhsp1.com
https://hhsp4.com
https://journalreview.com
https://unesco.pl
https://arborentertainment.com
https://cmlxo.com
https://forskolinweightloss.icu
https://9media.de
https://thefuture3d.com
https://xa.com
https://budget.co.uk
https://vacouf.com
https://brooksinternetmarketing.com
https://jojobetgirisi.net
https://artavita.com
https://dos-group.com
https://nbninternational.com
https://berecruited.com
https://neam.org
https://cemsys.com
https://kawsone.com
https://squaremile.com
https://justinbaileydesign.com
https://miraeassetdaewoo.com
https://desoto360tours.com
https://nibr.com
https://mifengtd.cn
https://byte.ltd
https://anicura.nl
https://erdinger-alkoholfrei.de
https://laupercomputing.ch
https://crosslinktax.com
https://deshack.net
https://dsci.in
https://fcprc.ru
https://marketingonline.com
https://skandiabanken.no
https://quickservers.nl
https://futurehome.io
https://avh.de
https://kangoo.pl
https://iserlohn-roosters.de
https://prometheus-webdesign-hannover.de
https://boisenergie.com
https://tqmsoft.com
https://abaptist.org
https://aufstehen-gegen-rassismus.de
https://sjdigital.es
https://nationalperinatal.org
https://scified.com
https://nedict.nl
https://flux7.com
https://ebaymag.com
https://arp-gan.be
https://broadwayinhollywood.com
https://interactioninstitute.org
https://hkjyart.com
https://hautenormandie.fr
https://evopark.de
https://hooverfence.com
https://abmh.net
https://090ttt.com
https://badreligion.com
https://prae.hu
https://rabobankamerica.com
https://acat.me.uk
https://wotula.com
https://shunmaigaozhong.com
https://discoveraerial.com
https://businessmodelsinc.com
https://trammellcrow.com
https://ibabsonline.eu
https://wplay.co
https://artemis-ia.eu
https://steinburg.de
https://sukienki-2019.pl
https://dhiraagu.com.mv
https://membermaxhelp.com
https://dbi-net.dk
https://fitjung.net
https://authentichappiness.org
https://agate.ch
https://metanet.co.kr
https://merinfo.se
https://bonfire.com.au
https://homesoutline.com
https://nhcc.edu
https://govmap.gov.il
https://oldsmobile.com
https://lwcool.com
https://falriver.co.uk
https://alanboswell.com
https://chineseafs.org
https://sfpc.io
https://ohirsch.net
https://ergodriven.com
https://elitebusinessfilms.com
https://pratikmedia.com
https://schuttevaer.com
https://pbell.ca.us
https://paulypartner.de
https://wpadc.org
https://agreenerfestival.com
https://cashufabet.com
https://360-spaces.com
https://nbc4.com
https://billingstechguys.com
https://tokaigi.jp
https://viqtory.com
https://cqwyyx.cn
https://markable.com
https://klinikumfrankfurt.de
https://dywany-luszczow.pl
https://petdental.com
https://wp-city.ru
https://cz4ww.com
https://kams.or.kr
https://urverket.no
https://groupe-seche.com
https://upqq.net
https://aller.dk
https://ras.bz.it
https://tsu.edu.cn
https://ksbl.ch
https://mudrunguide.com
https://evershine.media
https://santinisms.it
https://gips.de
https://mysmu.edu
https://penny.cz
https://outils-reseaux.org
https://gdp.gov.sa
https://mxat.ru
https://k3lfzzn.cn
https://digistump.com
https://tzcyuan.com
https://caskroom.github.io
https://kreis-alzey-worms.eu
https://compart.be
https://dallen.co
https://hepiqq.co.id
https://myvalutrac.com
https://jx.58.com
https://sleekbaby.co.id
https://heilpraktikerpraxis-hamburg.de
https://cumbriacrack.com
https://tib-hannover.de
https://g2cx73.cn
https://myoffice.ru
https://seekxr.com
https://ideaufabet.com
https://kevinkernen.com
https://mindmappingsoftwareblog.com
https://hnrtu.edu.cn
https://tradebearings.com
https://simplyframed.com
https://qhdfykj.com
https://sustam.com
https://resem.net
https://athenaeumhotel.com
https://docopt.org
https://kbam.co.kr
https://hcde.org
https://cityexpress.rs
https://linuxlibertine.org
https://benhollis.net
https://stylelikeu.com
https://kupibilet.ru
https://titirez.ro
https://augengeradeaus.net
https://networkafterwork.com
https://wikipg.com
https://andreashop.sk
https://saltydonut.com
https://chinasichuanfood.com
https://no-tillfarmer.com
https://mesoftware.in
https://agence-francaise-anticorruption.gouv.fr
https://czie.edu.cn
