Have you just been introduced to Internet Marketing and do not have a clue what is going on? Have you searched and viewed YouTube videos featuring Internet Marketers? Have you skimmed through a few EzineArticles about Internet Marketing? Have you heard about MySpace and Facebook? Do you have a company that you think is valuable and you want to introduce it to the world wide web but you just don’t get it?
Well all I have to say to you is great and welcome to a fun and innovative way to market online. Marketing can be simple and yes I said the word simple. All you need to know is how to set up your marketing pipeline online.
Before I tell you 5 simple steps to begin marketing online today, let me give you a little background information. What is a marketing pipeline? A marketing pipeline is a series of online information about you and your business. Plain and simple. A series of online information can be: YouTube videos, a personal blog, a personal website, an ezine article(s), a one page capture page, a MySpace profile, a Facebook profile and your replicated website if you are a part of a multi-level marketing company. There are a lot more sites you can utilize to set up your marketing pipeline, but for all intensive purposes I am going to use EzineArticles as an example.
Internet Marketing Professionals need to have a marketing presence online because they need to drive traffic to their business, passion or hobby. Setting up a marketing pipeline online builds credibility for the Internet Marketing Professional. A marketing pipeline and having a presence online enables the Internet Marketer to position themselves as a leader or expert in their chosen field.
Now that you basically understand why the marketing pipeline and online marketing presence is important, you are probably asking yourself how do I put all of this together without becoming to overwhelmed in the beginning and what will this online system look like for my business.
Here are the steps to start marketing your business, passion or hobby online today:
1. Write an ezine article(s). (You can also launch a video, build a blog, website, Squidoo lens, etc.)
2. Send the visitor to your personal page
3. Acquire or ask the visitor for their name and email address (you are building a list of contacts)
4. Send visitor to your website to learn more information
5. Market to your list of contacts
Let me give you a real life example of how steps 1-5 will work for you and I will use the name Freedom. Freedom wants to start marketing online and he wants to start today. Freedom is a motivational speaker. Freedom writes an ezine article on how to motivate people. At the end of his ezine article, Freedom gives the website address to his personal page. Freedoms personal page has a three minute video talking about his goals and how to motivate people. At the end of Freedoms video he asks his visitors to sign up for his motivational newsletter. Once Freedoms visitors sign up for his newsletter they will be directed to his motivational speaking website, where people will find out more about Freedom. Now that Freedom has a contact he is able to keep in touch with his contacts and have the opportunity to provide useful and valuable information.
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