Conquer the Confusion and Get Marketing
Okay, so you want to get started with internet marketing, but like most people who want to start making a living off the internet or who want to earn extra income, you are simply totally confused. Well, that was my experience and I am convinced it must be the experience of the majority of people who are exploring the internet for opportunities to make money. Let me put your mind at ease; it is perfectly normal to be confused, in fact, it is a logical consequence of an internet search for anything related to home-based or work-at-home jobs and businesses. The source of this confusion is simple: information overload. As we surf the stormy waves of the information superhighway, we are being flushed down into all sorts of directions with innumerable ads and websites offering work at home opportunities, promising lucrative and sometimes instant financial benefits. So, again, it is totally natural to experience confusion to a frustrating and often paralyzing degree. The consequences of information overload or an excess of information are well-documented; you are at risk of shutting out (throwing in the towel), or storming frantically into the chaos. My goal with this article as a newbie to internet marketing myself and from the lessons I have learned, is to prevent either of the two (throwing in the towel or storming into the chaos) happening to you.
Here is how to go about:
Decide on the type of marketing and the nature of the product
Now, this is very important to help you sift through all the confusing offerings on the net and will steer you on a course. Once you have decided on the nature of the marketing and the type of the product, you can easily discard everything else that is not in sync with that.
Start off with Affiliate Marketing
At this point I take it for granted that you don’t have your own product and that you want to become a marketer for a company’s product, in which case you will become an affiliate of that company and help that company to market its product or products for a commission on the sales that can be directly attributed to your marketing. This is how I kicked off and is the route that I can recommend, especially if you are new to internet marketing and you still have to learn the ropes.
The first beauty of affiliate marketing is that you can do marketing for an established company and market products that have already been tested in the market. In other words, you know there is a demand for the product. The ground work has been done and you simply become an instrument to help getting the word out about the product and getting people to buy the product from the links and ads you have placed on the internet.
A second major advantage of affiliate marketing is that you don’t need your own website, nor do you need to have a website hosted. This is all done for you by the company whose product you will be marketing and they will let you have you own link to their website. This is how the sale from the company’s website is attributed to you – through your own unique link through which a client has accessed the company’s website from where he/she bought the product or service.
The third good reason why I would recommend kicking off with affiliate marketing is that you will be guided by the company in the marketing process. It is important to the company who you will be representing as their affiliate that you will succeed. Your success is their success and therefore they are going to provide you with the tools and procedural guidelines to be successful. What remains to be done by you is to work the system.
The first product and company that I joined up with as an affiliate I discovered on a Review Site of Internet related home businesses and jobs. From there on everything became clearer and I was ready to start marketing. All the information about how to market their product was set out clearly and step-by-step with invaluable information about free advertising as well as pay per click advertising. And if you think pay per click advertising is going to cost you an arm and a leg, not so. They have a comprehensive bonus module about advertising on Google included in their information package and if you know what you’re doing you can benefit tremendously from a Google ad campaign with a small financial investment. However, paying for advertising is not essential when you start off. The opportunities on the internet for free advertising are legion. I have started with free advertising only until I had enough seed funding to invest in a Google pay per click advertising campaign.
Market the type of information that people desire
Once you’ve decided that affiliate marketing is the route to follow, you need to decide on the nature of the product. It does not need to be something you personally like, but it has to be something that many people want. It’s got to be something with a track record of demand and you must have evidence of that. Personally, I was not interested in a physical product to sell. Imagine the logistics involved in packaging and shipping etc. etc. If you believe that information is a valuable asset and that it has a monetary value because it provides in a need, why not market and sell information that can be electronically transmitted? I decided to go with such an information based product as I referred to above, which has not only opened new doors for me; it opened a new world to me.
Review Sites of Work at Home Businesses and Jobs
Perhaps you are looking for a different type of internet related marketing job, because of your special interests or circumstances. In that case the best way to go about is to read reviews of Work at Home businesses and jobs offered through the internet. I know of no better site than what is regarded as the No.1 Review Site Online. Jessica Miller’s mission is to review the work from home opportunities offered on the net and present us with the ones that come up tops as legitimate with real and substantial income producing potential. I have written several blogs about these opportunities and they can be accessed by clicking here.