Most small business owners, solo-professional, and entrepreneurs use traditional marketing to promote their goods and services.
Traditional marketing is the norm. Everyone does it that way. They always have. But traditional marketing doesn’t work. It’s based on a flawed business/marketing model that is equivalent to putting the cart before the horse.
Traditional marketing is tell-based marketing.
With traditional marketing you hide in a cocoon for a long time and spend lots of money while you create something you want to sell. Then you tell people how great this thing is you want to sell them. Only then do you find out if anybody wants it.
The product comes first, and then you find a market for it.
Your success is based on your ability to correctly guess what the market wants and the monologue you use to tell your customers.
So what would it look like if you used a business/marketing model that put the horse before the cart?
Well, if you did that, you’d probably use something called ask-based marketing.
With ask-based marketing you tap your customers on the shoulder and you ask them what they want. You create what they asked for. You sell it to those who asked for it.
The market/customer comes first, and then you create a product or service for that market.
Your success is based on your ability to ask questions and dialogue with your customers.
Ask-based marketing is going to be the future of Internet marketing because it works.
How can you use ask-based marketing? What’s an example of ask-based marketing?
An example of ask-based marketing is an Ask Campaign.
WHAT IS AN ASK CAMPAIGN?
An Ask Campaign is designed to help you quickly and easily survey your market and analyze their responses so that you can gather the “DNA” of their specific needs and wants.
No matter what niche you work in, you can use an Ask Campaign to discover your prospects and customers needs, wants, pains, and problems.
The information you gather is very actionable. You can quickly take this “DNA” and use it to create many different products and services.
You can use an Ask Campaign to take the guesswork out of many things, including but not limited to:
=> selling info products.
=> finding out what content people want most.
=> marketing live seminars.
=> helping a politician find out what issues most concern his/her constituents.
=> choosing your corporate logo.
=> capturing testimonials.
=> creating a dialogue between a CEO and the employees at a corporation.
=> determining what bonuses to include in a product offer.
=> running national book tours.
These are just a few of the astonishingly simple ways you can use an Ask Campaign (and ask-based marketing) to boost your sales and profits without spending a single penny more on advertising costs!
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