Online marketing will never be the same, thanks to automated marketing systems. Never before have lead generation marketing and product sales been so simple and effective. This is changing the face of the network marketing industry and it kicks butt!
While millions of despondent reps are dropping out of the mlm industry like flies, the few that have become proficient using marketing information systems are flourishing, blowing past their uplines with exceptional ease. If you’re willing to educate yourself on the use of automated marketing systems you’ll be in the minority. Presently, less than 1% of network marketing representatives are using these highly effective methods to build their businesses.
Please don’t get me wrong – I’m not telling you this is some kind of “get rich quick” plan, because there’s no such thing. Automated marketing systems take time and effort to master, which may be one of the major deterrents to some marketers. Once the initial learning curve is behind you though, lead generation marketing and automated sales become incredibly profitable and effective.
What Are Automated Marketing Systems?
Automated marketing systems, in relation to the network marketing industry, offer a “business in a box” approach to business.
Personally, I’ve been doing network marketing for several years, and had become depressed, frustrated, and humiliated by my poor results. My friends and family were getting sick of hearing me talk about my business opportunity and products, and I was getting sick of them being sick of me. Still, I believed in the industry and my future success and I never quit, no matter what. When one business didn’t work out, I’d join another.
The problem was that regardless of the business I was working with, I was constantly being taught the same old school methods for lead generation marketing and product sales. I never felt comfortable “pitching” my family and friends; and I wasn’t good at it.
Finally I decided to stop the insanity (you know, doing the same thing over and over, expecting different results) – and took a good look at my situation. I realized a few things;
There were millions, possibly billions of people who were in desperate need for a way to improve their dismal financial circumstances
What I had to offer – low risk, low cost business with great income potential – was just what many of these people were looking for
These people were looking for solutions on the Internet
I spent a couple of months researching Internet marketing methods and the so called gurus. This is where I discovered the world of automated marketing systems.
As I’ve stated, automated marketing systems essentially offer a “business in a box”. Each system is different but to give you an idea of what they consist of I’ve listed some of the features you can find in automated marketing systems:
A method to promote your own personal brand – the ultimate automated marketing systems, once fully customized, will brand the user rather than the person who created the system
Lead capture and sales web pages – complete with effective web copyrighting, that you can customize with your own personal information
Freebies – items of very high value, provided to give away to your website visitors in return for their name and email address
Tools and software that will help you drive traffic to your sites
Complete, ongoing training – videos, webinars, conference calls, and archives of past trainings
Email Campaigns – professionally written messages that can be used in autoresponder campaigns, to develop a relationship with subscribers
Lead generation marketing database – many automated marketing systems capture leads for the system manager; the best internet marketing system is one that delivers lead generation marketing results (the names and information of people who have opted in) to the affiliate
Community forums – members communicate and form alliances that often become mutually beneficial business partnerships
Support – usually through either the Internet, phone, or both
Tracking statistics – providing must have information about the results that are being produced by each campaign being run
An affiliate marketing program – designed to return profits, even if your lead generation marketing doesn’t result in new business recruits
This last item, often called the “reverse funnel system”, can be priceless. This is how it works:
Social media sites, websites, or articles are created that attract others to the automated marketing systems. The marketing information systems and lead capture sites can be highly customized, enabling the marketer to attract a very targeted group. Network marketers can use the system to attract people who are interested in using the Internet to work from home, or potential customers.
The automated marketing systems capture page will provide incredibly valuable “freebies”, in return for their name and email information. The goal is to provide free strategies that your visitors can use to begin using internet marketing for online business. Other visitors may be thinking of joining a network marketing business, and may be looking for a business and a mentor who can help them to succeed.
The visitor’s information is captured by an autoresponder (a mandatory tool used for all automated marketing systems). The autoresponder can be customized to send emails to your visitors on a scheduled basis. Using this technique, you’ll build a large list of potential business partners and customers over time, all on auto-pilot.
Essentially, what you’ve done is complete a highly targeted lead generation marketing campaign. Each person who has opted in to receive your information is a potential business partner or customer!
Now, for the pure genius of the “reverse funnel approach”. The truth of the matter is that only a small percentage of the leads you’ve captured will be interested in joining the business you’re affiliated with. BUT, a large percentage of them will either be in the network marketing industry, or will be interested in joining one. Even those who don’t join your business are likely to either purchase products from your affiliate marketing program, or join the system, which will pay you monthly residual income!