How by apply Attraction Marketing Principles that show you how to build your Home Based Business virally with out chasing cold leads or harassing friends and family.
Why Attraction Marketing and What is It?
It is a switch from the old system where every single person was a prospect to be pursued. You used tactics like the 3 Foot Rule everywhere you went – grocery store, bank, coffee bar etc. No one was safe and you had no personal life. You learnt to get out of your comfort zone and entice people into your business from a cold start. Yes, sometimes it works, especially for those sales types who have no fear of rejection. Often prospects would join your opportunity to get rid of you and shortly afterwards they would quit.
Don’t misunderstand me I believe firmly in Network Marketing as it levels the playing field of opportunity for everyone and with the Attraction Marketing methods it opens up the door to many more prospects who are actively looking for a networking opportunity..
Think of it as positioning yourself in the right place in the correct manner as opposed to prospecting. Become the hunted instead of the hunter. No need for the snake oil technique any more,
Attraction Marketing has moved the goal posts and it now serves everyone.
What are the Basic Principles of Attraction Marketing ?
Attraction Marketing is about building relationships, trust and giving value.
In order to attract people to you and your products or opportunity your need primarily to establish who are your TARGET market prospects and your potential business partners. Don’t assume what you think they want is what they want. Do the research. Go to Google and type in some key words for your target marketing and see where it leads you.
Once you have established what your target market needs are, then begin to supply VALUE to them. You have to GIVE before you start pitching your products.
“Give everyone more in use value than you take from him in cash value. Then you are adding to the life of the world by every business transaction” (Wallace Wattle – The Science of Getting Rich.)
Many people laugh when they here the secret of success is giving. Then again, most people are nowhere near as successful as they would wish they were.
Relationships come first, with attraction marketing, business second. There is no hard sell. When a prospect finds you from your point of contact, which may be an article, blog, video etc. they are already interested in what you have to offer. It is at this point that you begin to establish what has attracted them to you in the first place. Now is the time to be interested in them and find out more about who they are. The old F.O.R.M still has its uses- Family, Occupation, Relationship, and Money. What do they want? What issues are they trying to address? How can you help them solve their issues? What have you got to offer them?You are now building trust and a relationship and this is a far more rewarding way to do business.
As the business relationship develops you are also branding YOU and your personality and they are beginning to trust you. This is continuing to build customer rapport. Remember your potential customers are not interested in YOU personally at this stage. Your point of contact has already whetted their appetite sufficiently to look further into what you have to offer them. Think about this. If you have identical products to another marketer, what has attracted your prospects to you? They need to know, like and trust you and at the same time they are looking for what it is you have to offer. If you are involved with health products you may have written an article on arthritis and your potential client may be looking to address this health issue. You are not flogging your company’s products at this point. Maybe you have produced a video or blog about basic steps to build an MLM opportunity and avoid the pitfalls. Your prospective distributor may be looking for a networking opportunity and eventually may be interested in joining your opportunity. Once you have built that relationship you are more likely to retain your clients or team members.
Enjoy the process without chasing your prospects. Treat them as you would like to be treated. Patience is also a watch word here. It is a process to be followed. This will engender TRUST from your prospects.
So now we know the basic principles of establishing your TARGET market, giving VALUE, building RELATIONSHIPS and TRUST, now you need to acquire the skills and methods to develop your business? All this is very low cost and in many instances no cost except your time and effort. These methods can be applied to online and offline businesses.
To develop and build relationships you become a member of the various Social Networking sites like Facebook, My Space, Twitter and others. This is where you develop rapport with fans and friends across the globe. There is a code of ethics and this is not the place to pitch your products. Gradually people begin to know, recognise and trust you. You behave socially as you would in the normal world and show interest in your friends on the social networks.
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