An SEO consultant analyzes and optimizes your digital/web content to ensure your target audience can find your company easily via online searches. They’ll develop and execute an SEO strategy to help your business rank well on Google and drive tons of organic traffic to your website.
SEO consultants are well-versed in the latest algorithm updates that determine how search results appear. They can create tailor-made SEO strategies that suit your budget and help you get the highest returns on your investment.
They also tend to be experts at using a wide range of keyword research/planning tools to plan, execute, analyze, and optimize your SEO campaigns.
SEO consultants usually work closely with a company’s content/copywriters, social media strategists, and other digital marketing experts. If you have a freelance or in-house marketing team, the SEO consultant may work with them, or else they may bring in their group.
Key Considerations When Hiring an SEO Expert
Before you start researching SEO experts, it’s essential to come prepared. Here are a few things to keep in mind when you’re hiring an SEO expert:
- Inquire about their SEO processes
Every SEO company will vary in its processes. Regardless, their team should be able to speak to these processes comfortably. Feel free to request a breakdown of their SEO techniques and corresponding deliverables during each process stage.
- If they mention that they conduct an SEO audit, ask what steps they take in their audits.
- If they say that they conduct keyword research, ask how they find good keywords to target.
- If they mention technical SEO, ask what that consists of.
If you’re still unsure, ask for clarification on any of these deliverables. A large part of the salesperson’s job is to explain these deliverables in terms anyone can understand.
2. Have clear goals in mind.
This might be a no-brainer to most, but it’s worth mentioning, just in case. Before hiring an SEO agency to help your efforts, ensure you have clear goals in mind. This doesn’t necessarily mean SEO goals (rank number one by this time, earn this many backlinks, etc.) but goals for your company in general. Who is your audience, what do you want your audience to gain, etc.?
3. Product sense
Understanding individual search engine ranking factors and applying that knowledge is an important skill, but having a strong product sense and commercial awareness is key to developing a long-term SEO strategy.
A top-notch SEO consultant will craft a strategy to help you be competitive in the search channel by developing a genuine insight into the product, the users, the revenue model, and the competitive landscape. A good SEO will always start by asking youmany questions about the business to inform your thinking on how to build your online visibility.
4. Case Studies
Anyone can tell you they’re a 100% proficient SEO company. The truth is, many are just pretending to be one these days. You should perform a background check by asking for samples of their previous work.
Look at their previous SEO campaigns to get a clearer idea of their skills and services. You should see an impressive track record, specifically a history of increasing traffic and higher rankings for their clients.
Consider searching them on Google to determine their ranking in the search engine. If they don’t rank high as claimed, turn them down and find another local SEO company. Stay away from companies that make false claims or exaggerations about a successful history.
5. Get a contract.
Before you Hire SEO expert, be sure to get an agreement in writing. This will protect you in case there are any misunderstandings about the scope of the project or the expectations for results.
Hiring an SEO expert can significantly improve your website’s ranking and get more traffic. Just be sure to research and ask lots of questions before you commit to anyone. And remember to get a contract!
Wrapping up
If you want your business at the top, hiring the right SEO Company is an essential step in the process.
We’d love to discuss the best SEO strategies for your business. Contact us today at Tekki Web Solutions Inc. to see how we can help your business grow.
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