When you have been working on a brand for a long time, it can be depressing to find out that it is not having the positive effect that you hoped. Examining the brand equity for your website can sometimes reveal that there is virtually no difference between marketing your company with the brand, and promoting it without. This usually means that your current brand is missing the mark, and you are just not connecting with your customers. In order to create a better equity, and retain more customers while bringing in new traffic, you should seriously consider brand repositioning for your website.
Repositioning a brand means changing the angle or design of your current brand marketing campaign, or even simply discarding your brand and starting again. On a website, which needs to be constantly changing in order to keep up with modern trends, it can actually be a good idea to reposition your brand every so often. This keeps the website fresh for your clients, and can also attract and retain customers who would not be otherwise connected, while also allowing you to fine-tweak the Brand Promise or other elements which affect the levels of brand equity.
There are a number of reasons why you should consider brand repositioning for your website. If you are just not attracting the sales that you had at the beginning, then changing the brand can bring back former customers. You would also need to focus upon promoting different elements of your products or services to keep the interest and this can be a positive side effect of brand repositioning. Another reason may be that brand you have chosen does not really match your website, and you are therefore losing customers. For example if you are promoting a brand of shoes with puppies and kittens on, then you would not want a brand image that more resembles a heavy metal poster. Your customers base their opinions of your values upon your branding, so the item and the brand need to be a close, if not completely perfect, match. A brand which clashes with your website or the item or service offered for sale simply has to go, and changing the logo, colors and appearance of your brand can be the incentive that some websites need to completely overhaul the way that they operate – leading to new initiatives that generate more income for the owners.
Brand repositioning can also be a step designed to help the owner of the website with brand management, keeping the brand to a set design, and making it clearly different from other types of brand which are very similar to your own. If a rival company has put out a product with a virtually identical brand to your own, then you can cut down their stealing of your clients by changing the appearance of your brand. This type of brand repositioning can also ensure that you keep up-to-date with your opposition, and don’t become the traditional website, as this can put off some buyers.
There are also several different types of effects which can result from brand repositioning. For example, you may find that changing the look and feel of your brand can make your company more relevant to the customer. If you offer a service, then you may find that your regular customers increase their levels of use, because repositioning the brand has opened up potential uses that the customer had not previously thought of. It may also serve to make the customer take your product more seriously. Sometimes when a website has been used for a long while, clients can feel a bit blasé about your site, and repositioning can make them think again about your products. Repositioning can also ensure that your brand keeps up with changing market conditions that would otherwise have resulted in a drop in sales. By constantly repositioning the brand in the market, websites can keep themselves one step ahead of the competition, and keep up with current trends. Making sure that you don’t fall behind ensures that you retain customers and keep bringing in new ones.
In the more modern era of the social network site, companies also rebrand in response to changing customer demands. Some websites may need repositioning in order to keep the interest of ‘followers’, because it gives them something to notify their fans about, and so keep the company in the user’s memory. Others may hear direct complaints about their current brand, and this can lead them to reposition their brand in the market, hoping to ease customer dissatisfaction with a particular part of the brand’s products.
clb0
moba
xmbs
genetecdev
vandar
cronachemaceratesi
pgplaw
routeafrica
pbrc
burda-forward
map-care
livinglens
kinoihuoty
b1tv
snapguide
abo-net
sonlight
hosco
elt-poisk
umsl
definicionabc
getgrover
reciteme
truple
terralink
db
logosbynick
floridaearlylearning
attestatut
colas
leinie
lexus
bjspw
massivesci
lavalys
interacthosting
netplace
bjsubway
fssg
kitaboo
ruscable
haribhoomi
bcmj
underconstructionpage
darkcubed
trackmaven
japanese
georgiancollege
kijonikki
appuser
swvatoday
esalen
okencore
aquasana
ecobnb
oxymium
tarheeltimes
internetvideoarchive
classu
gmo-isp
voeunblock2
blackducksoftware
ifmcloud
terribleminds
redshift3d
djpod
cream
openhealth
londonemergencyplumbing
hallym
faxo
ebr
anastasia-date
cataratasdoiguacu
pwccmarketplace
sabagdasarov
world-collections
lankaweb
fromthisseat
carloverslane
airbnbmail
0665
iszt
supergaming
aptwords
upl
arera
xiaolvji
tjtc
marketingandweb
rudraksha-ratna
ellenwhitewiki
centrocomercialpulpi
lapolar
thelensnola
nodens
ellitoral
powerandmotoryacht
ivermectinw
ecoatm
cncsolesurvivor
zgjtb
secured-login
smarthint
meijigakuin
caubr
moviestars
thisisreno
soshistagram
beanstream
tellows
dev2pub
keepassx
ivermectinvc
gualemang
beluo31
kangaweb
dannychoo
denso-wave
qianyan
dikidi
ablestar
fydns360
abenity
domeinguru
rtde
studiocmm
dyn-o-saur
kisscartoon
equateplus
brevardclerk
petcolove
web-camp
nversia
anime-list40
thesuburbansoapbox
kotuw
maisoncarlos
menpan
matooma
neuro-hirayama
youtubevideodownloader
ivermectinay
zumtobel
twitchfilm
bestcontentwork
ser
statmethods
onlinedrugstore
evolus
cldevs
ddxcscx
incendar
kochi-ms
eromanga-mania
studyez
mitwirken-bonn
cloudhostserver
opticks
jardiner-malin
mydates
idroo
gameboss
efrwdws
phobs
turkishpress
keihan
sunlive
ccc
optyruntchan
lightningwirelabs
remoteunixadmin
footballshirtculture
instamotion
viagraotabs
philadelphiazoo
netkama
e2language
airdata
afriregister
justnaija
filecloud
stellarium-web
videoshowapp
practicegreenhealth
palebluedotdesigns
tv3
schiedel
yinhe
tameser
asapconnected
virusdie
dolgosport
rxmechanic
rtbadzesto
24hlol
shakysurprise
solitairetripeaks
schwarzwald-tourismus
streamm4u
bigdomaincloud
loginandtrade
cfcc
studyfy
zen
pinpoll
ticketseating
rezka
horizonhealthservices
ly
outer-court
baizhan
mediashift
tabtrader
rosseti-sib
ritasice
nedeltelecom
pinkertons
inda
hismileteeth
airregi
newsroom24
freesfx
ma
linuxcapable
chatty
hampton
travelwithme
theplazany
rlan
androidadult
loganair
composable
bloggingpro
scoutlife
dxmcdn
eth-services
cbreemail
sputnik-abkhazia
pfhtjl
liaocheng
drewdevault
rim
saip
pthome
-free-tube
assoconnect
dubizzle
resanta
tctelco
iatbursatil
jogjaprov
kenjo
servicepower
alltoall
internext-sa
skopemag
searchengines
epm
softmoc
hawkersco
gomakethings
dds
whatiscryptocurrency
printi
sertave
offspring
cdnvideos
dmbd
optin
elavil
bu
open
online-samsung
live-servers
globoi
connect-with-girls
metacompliance
fi11sm2
onefad
is-a-llama
dailyutahchronicle
3ssem
mycapturepage
lifebridgehealth
hedgeweek
columbusalive
safir
mylifeorganized
cdn2020
likezoid
playdoughtoplato
teencumpot
rsorder
dintaifungusa
stroeerdigital
ratyface
ntesrv
votebuilder
ponnaw
eastmeeteast
acra
hqboobs
nic
freefonts
kinogooo
pelisplay
moscot
jobthaigov
allsaintsyrt
wgplayer
yycolor-me
hapskorea
cnanational
oruid
rplnd32
ladbrokescoral
hybase
t2mhosted
dogsbite
nbr
foodsubs
myprivatehosting
vitoria-gasteiz
kraemer-it
unior
importantscore
seriesdonghua
pageride
blockme
webrec
daehwa
ternet
buttecounty
mashhad
poundland
login
journalducoin
awsdns-cn-59
thisiscleveland
helpingwritersbecomeauthors
oxduwil
coxomaha
ubivox
arcjournals
fboxtv
gamee
mtu
plaicecaught
easythings
neobee
2karandasha
tcmap
fupress
monkeycap
evaluagent
torrentdosfilmes4k
internetbolaget
terramycintetracycline
vpxlpills
kckoi
webvis
blanco
transtv
asalh
supertelevisionhd
snacks
skycable
d-53
westernadvocate
wanscam
kakoysegodnyaprazdnik
entaingroup
fyscs
strana
francoischarron
atena
ambientitsolutions
cobar
chunagora
haltingbadge
gmisr
cience
officialpsds
backyardboss
6mature9
smpte
yurtgazetesi
bercut
66152
vindax
gamesmissing
innerengineering
orthodoxws
startupdaily
gruppohera
albrq
kbsyst
gessato
tree4nb
vidsgator
carbon38
vip-douga
sparklingsociety
piloly
3kb
azithromycinx
planetebook
inderal
wuilt
curioos
amazona
ooiss
niksparts
publiccloud
wikiskripta
capmedia
kick
jux
samsungmembers
corkcicle
modernpostcard
siteground129
unite
betoorourke
bitcoincharts
cesuver
beprepared
vips
dhjy
arc
123
cuentorelatos
beelinetv
hostbits
evsr
formspal
blitarkab
notepad
bunkbedsstore
ninjal
nflmocks
rail
comicon
7vid
–films
canadianwomen
southamptongolfclub
burningingpushes
lexus
mobifitness
herrenknecht
lionshome
maio
webthemez
mangareader
prosloy
kino2019
static-bahn
unitedgrouptele
roshd
cbts-ehcs
gtdb
espnfrontrow
javday
smpcorp
7296x
onlinegames22
hulu
spunky
faithfreedom
reestr-sro
goldeagle
apotal
nord-lab
lordfilm1
retina
mjustice
financialtown
esercito
51sxue
gigmasters
alsok
genoanime
hentaifreak
stabilo
uvic
oxygenmag
fidelity
solarnavigator
samgups
verdemedia
claimsbymany
dsp-loki
23degrees
decathlon
picnic
sanu
clinicient
eldiadecordoba
manganatos
mynagad
ptcb
hellotushy
alistdaily
lektsia
redwoodcity
nequi
siwazywcdn2
faststart
nuku-nuku
mudlake
canal100
olympics
infodog
tilab
imctrck
nicripsia
oberberg
linkmine
gotprofits
d79
mcpherson
servidoresadmin
capital
i-run
sec
paydayiiis
tradefrat
blogsandnews
xservers
mamavation
twilightrussia
seriale-online
balance-china
sm360
opsdns
whatsnewonnetflix
dostavkin
zonkafeedback
landi
live2
info
lark
ariseforum
conservation-us
booztcdn
cocorahs
ns
fashentv
oaji
ru-gigabit
staticroot
marketinsight
newmatilda
indomethacinindocin
hosting-server-1022
readmessl
serverwl
whc
bonga-cams
d4rk
industriousoffice
birdses
barghchi
alphaventuredao
wiredrive
similarcontent
webku
metamorphozis
fairway-corp
mostbet-aze45
rmol
yueyang
metro-ag
isgfl
prihod
novanews
airmoldova
iprimecapital
sipso
crowdad
posteo-dns
freewebtemplates
svyazenergo
sdacdn
skillspanda
sazito
alalamsyria
ofilm
yptpsn
education
dchuskies
naicatec
sw-factory
91qihu
matomeja
secureoffersites
solvix
hasem
dac
wiki-coast
vov
scienceofspeed
boplodorteruk
wifewoman
beisel
anonmails
oncoursesystems
diafans
rplnd38
authentify
cremz
dostavka
geokhi
xtra
nutanix
peakaccount
1491
bystronic
studyinrussia
archiecomics
888a
hbi
rakutentrade
unitec
hotbeastfuck
mobile
parkguell
californiaavocado
in-scale
kumanga
maturetube
buytvinternetphone
pfc-cska
yunsom
rockets
vmfa
buryatia
group
lumupu
mycheckfree
randstad
talkinfrench
coralgables
conmishijos
artwanted
logema
tik-film
tv-kvant
bakno
eatonvance
enalquiler
hurrifyme
iteris
doctor-groups
parx
boralna
seesantv
hdmovies4u
median
mobiles
wordclouds
sparxpres
flights10
eroasmr
musicmeter
24tp
citadelnetworks
lingodeer
etb
jbwebhost
feeddemon
apecoin
estelacantabra
blaize
aragon
desi-fuck
thuraya
peeayecreative
spanishdictionary
gatherwell
peresvet-oil
outreach
erli
dotcpp
symantec
streamcloud
subwayhost
gravitypayments
plimus
testequipmentdepot
maistra
myprime
swkong
bankmuscat
curves
sprinklebakes
foehlisch
vmdaily
mediabeam
nikonimagespace
cshield
hotelchamp
omnisdns
inceptionwebsites
netvantasecurityportal
gdlbo
freshtohome
rimnow
securitytoday
sendcloud
unix-medical
miorsfcx
mahakosh
myob
x007
lescourailleurs
cmnh
gzhmu
pir
securemypayment
snmc
tca
shumanbd
yaro
coursehelponline
euronet
susi
sasktel
new-york
witi
vuurwerk
yulsun
kolonmall
cerema
nsk
forgeintelligence
cognitohq
drinktrade
photorait
johnnybl4ze
webercloud
ataka-titanov
ehomerealestate
destaqueshoje
hopemoon
bvalacyclovi
ohohoh
movenavigate
anonymiz
cdtechbox
skyportcloud
underdogdynasty
openbadges
oceantogames
fukkan
hotelsbarriere
ofuxico
familyid
ignatianspirituality
video
smokingpipes
cuil
epodcastnetwork
parashpar
amperehost
lairdtech
rasa
betterhelp
grammarphobia
nateimg
smoothwall
inttech
umsida
staah
sosugary
epa
runhome
chilecom
seattledomains
easeus
titansonline
lr21
nintendosmash
tadalafil
navismithapis-cdn
huge-it
chikuwachan
goxip
salvagebid
haotz
crocobet
man
hcfy
clinicsource
windice1
icfi
rgag
knsh
transmediale
nutanix
dyson
theessayswriters
gkzhan
pulptastic
ziyimall
aaaid
lemonbo
prostitutkirest
rb
paige
skipperwbreeders
mahalaxmiornament
mexicanmailorderbrides
someonesister
signindustry
ghostbusters
9vidz
nbis
provedorsuperconnect
shiyo
oatd
myuncchart
state
deck
freetube18
lulusoftware
comvk
allego
omoda
jp-
homemate-research-theme-park
certsimple
mairnet
matutinal
amberstudent
fisu
accesstrade
uprinv
maccentre
-pp
neonga
ivermectinx
victoriamag
ssgbd
aud
sugardaddiess
voaafrique
timeturbo
baoxiaohe
yummlystatic
dxo-itservices
resonantbrush
apogeetelecom
doka
110school
signalvine
axialrad
findhere
editalconcursosbrasil
szmassart
gay
antlauncher
akaqa
payonline
itzbund
techsling
heron
suelovivo
kuruma-ex
railsroot
sziit
geoserver
ecenterdirect
healthalliance
zztop
dlou
vsl
sms16
ead
uai
ptlnet
channelregister
redtiger
hitachizosen
trackleaders
cellstarcorp
gloot
smart-hosts
githubs
screentogif
socialonline
deckstats
crownimg
stfi
thefacts
pittsburgh
myfreecams
csupdt
einstein
acceptancerate
idc
gregorinius
sos-childrensvillages
doedns
sportsonline
massrelevance
masdar
monarchdigital
ipgbook
goomer
bst10cloud
photonengine
ges
hsbc-zertifikate
zerads
boingam
vfmii
partnercentric
segmueller
salon-agd-rtv
gac
192-168-1-1ip
flashscore
com
kochi-idc
regiscorp
hammers
sorgulamakurdu
worldnewsreddit
kgbook
zwbk
adapools
adspire
eperfect
traci
1xbet-0952652
propecia
krakow-trend
adworkmedia
zigbee
uberpeople
isotretinoin
so
billgo
ilpi
decks
prostitutkihow
politis
localhistories
paraguayweb
drpetepublishing
johnharvards
lautenschlager
priconne-redive
bijou-brigitte
youcrazyx
ecok
snowjoe
e-works
brillx
djiops
centauro
sprava-host2
talab
georgianairlink
bequgexs
smg666
mail-order-brides
shyplite
7yx
nicosoap
pixelyoursite
tadalafil
mcosys
houstonfoodbank
serialytut
practiscore
eurofotbal
unileverusa
bda
blablacar
itoyokado
skoove
workcoin
media-convert
obu
samsungsds
sdhuayuanguolu
ssi
talkingpts
discovergreece
spelunky2
sednove
jamcz
yugioh
bodendirect
topnetpro
haband
prth
lymedisease
soho
myaestheticspro
coursehunter
smartlinkbroadband
ivermectin
belgique
real-pump
aniu
fbstream
limesonline
citybeach
freens
pwfl
ljcialishe
econcepts
photocase
luc
frankfurter-sparkasse
atzekromchan
easistent
redcontraeltrabajoinfantil
gamosaurus
vostfree
ipartner
telenovella-bg
kapital-rus
thecus
fwrdassets
thinkmy3d
corr
roy
motianya
tube
stfrancis
aide-sociale
mcreator
tl
uta
robeco
crowdcow
sageautoupdateprod
yujinrobot-cr
safetysign
quizfarm
momseries
monust
stadium
bestview
sinfest
might
wp-pagebuilderframework
android
spline
npdodge
freescattube
synthroid
sollie
topsiteswebdirectory
nyrabets
pagalo
glasses
kunstkamera
shikshik
canlitv
foreshore
movieapne
zhsxs
havasworldwide
ilgm
gasdefence
domenomania
pokemongo-raku
forumsa
vfy
win10com
australianshooters
mnet
grupodsp
picotech
garagegames
culturekings
vehicleservicepros
news
evangelie
-web
jurnal
celeryproject
irstorypages
kamleshyadav
thegymgroup
59iedu
womansera
applaon
isekailunatic
webtrix
fsfd2385
sitbv
mrbreakfast
buson
itextpdf
danayan
learnlight
toplist1
expert-seo-training-institute
midnightdashboard
growfinancial
pikoya
myhelpingcommunities
pay
rarus
hemo
searchsec
sapere
soliver
openproject
scatfap
salrus
cincyshopper
ns
ivermectinms
topatoco
ihost
bolsadevalores
securecustomerservices
sipthor
jensenhughes
univ-bpclermont
mushroomtrack
bluerange
fakedetail
lzzz
tsr
allsapr
amxvpos
picc
speedme
i384100
lincolntech
zevoinsect
mekari
gpszone
xplease
nlpool
teoco
ddnx
mmmtravel
ningmengyun
essrtb
svarovani-tig
gorizonttelecom
azpelis
aroundhome-production
trackview
temple-news
neudesic
leicabiosystems
redcentric
remote
server284
globalist
venezuelatuya
timesnewroman
artflakes
glginsights
afterimagedesigns
key-drop
brunomedia
nwmgroups
floodlist
nulleds
fraudlabspro
vadoo
currentobituary
adobemsbasic
abuoffice
templateify
ematicsolutions
violetmovies
globoforce
bizwest
essaypromaster
russianplanes
4gfreewcm
krakowskiye
vaostory
growthdefi
unzer
searchmy
leisurepro
palbang
channable
kawaiistaciemods
wehoville
infiflex
classifiedhub
warashi-asian-stars
politicsweb
infinityadboards
diflucanfluconazole
englishworksheetsland
rockyou
waldo
thecatholicthing
realmenuprices
mayusculasminusculas
compass-style
thekey
sefl
glooko
l-iz
hentaihome
guoxuedashi
weather
zunmi
promerica
satisfactorygame
pulseheberg
dentarg
diplomys-rooms
hijiffy
go4web
coffeemug
bcassessment
seofastwork
megabank
jaysbrickblog
tatoeba
europcar
smg
immomigsa
sixt
teendreams
crazycoinmaster
palimas
cweb
msns
zoomcrc
saferegion
sv-group
ctmobi
egofm
greenwaymedical
etraveligroup
drawnandquarterly
visioncenter
ar1n
aheadfusion
qirim
smartbets
rigensisbank
chongthamsika
winningwp
topix
grazia-magazin
kencook
hmstats
imnepal
ktvl
tyepcb
sumantv
redditstatus
doxycycline
unfe
classnk
icuracao
kept
imglink
revistaoeste
mybees
xsu
nactacredit
heritageplantationgolfcourse
javx
littlewoodsireland
sildenafilvtabs
cgn
online2
xodiax
dragonplatform
administrator
hebeos
rswebsols
roche
so-buy
adsl24
brooklynfarmgirl
galaxymobile
buypillonline
responderono
entirelydigital
hostparagon
rrbcdg
elkrun
new-retail
legacy-wow
wipfandstock
cuidadodesalud
prettyprovidence
jpx
itemonline
domainwink
lqdt1
gruzovik
benibachi
tep
stoptb
isic
plim
poliba
get-me-jobs
staehlerei
intercom-technology
theantimedia
iub
mobilewar-online
foxsportssouthwest
cakemail
magyarhirlap
chicagobreakingnews
royaltaxi
pinghd
thehealthchanneltoday
agc
rostatus
mixanitouxronou
storepoint
hipdf
sslcerts
actioncontrelafaim
virtualshield
studygreen
ballard
levtech
shinko-tw
drmtake
domainpage
kinky-fetishes
lifelooksperfect
traction-it
miit
fdsk
pref
successrich
domstol
americanpayroll
episcopal
eintaxid
learninghouse
concdn
iogames
recyklingstyropianu
coloradoballet
tfyre
weiyu520
life-diplomr
biltema
piima
rustybrick
mycloudminers
sps-computers
internext
cba
torrentsee115
feed-master
nikka
fujitsu-siemens
pluginsaddontensions
bestchange
signasource
internet
bibimot
wherecom
prostitutki24
bjp
crecia
bars
bwl
netcentrum
commentum
tcgromania
ispro
hs-pforzheim
homewisedocs
tsysacquiring
admintekcr
garsoniera
chozent
hijav
offspring
nwi
veebimajutus
ahsmx
parasino
dnspark
bruegelmann
antifashist
wm-bonus
fdmobileservices
madewithvuejs
mtel
freemake
ancara
weekdanys
opusweb
openparliament
iconnectdata
phywi
zic-network
mksinst
hostmycode
keyboardmaestro
flow
hostnetindia
fytxonline
zespolconcret
web-zaim
embracelocal
forexbinaryoption
hostcreativosnet
fahockey
barracudacentral
megahost
hcde
fhl
pumedabletter
tokybook
lafeber
adblock-for-chrome
natus
campgroundreviews
lpage
ucoebanking
sheego
nmstatesports
newsvoir
persephoneserver
radiotunes
bsplayer
twistedvoxel
mncdnbuv1
chishi
airdropalert
nxmu
isupkflint
dondominio
110go
mediabiz
kinogo1
bancoactivo
mofosnetwork
idsa
carchat24
unistream
heatpressnation
zimmermann
huoyanio
mbfashionweek
hyper
dailynews
lupduptrader
venus
polywork
roupasnoatacado
dialerex
1tamilmv
rotary
myhost
poetry4kids
tnib
blogzine
wy213
amberfog
flysanjose
cpaoffers
systemseven
tech-hosts-dns
nttcom
themeillogical
candy
minhap
starscrm
at-tech
klex
shopat24
oneloftracing
adxfactory
kolyma
telmax
workabroad
jj
bbcnews1
de
bayphoto
caixabank
newsstast
moneyexchangerate
repfitness
test-aankoop
paperads
fulokoja
eqr
stevemccurry
bluestreak
onlinemedsbuy
365greetings
wiki5
modelmanagement
starnettelecom
healthymenviagra
fzinternal
anchor-gr
vidy
realestatefind
psuti
alulavideo
ceskaposta
cognosante
clictopay
unegui
innologica
lenecrologue
travelfatimah
taraa
highload
wales247
councilforeconed
igalia
asphostserver
journalofinfection
cupcakeproject
jodelapis
dv247
wedeg
starbucks
knopka
bennettfeely
thingsboard
edmbilisim
unitag
texasfishingforum
prog-8
finasteride
diplomni
euroweb
bobfilmx
b144
secularhumanism
meglio
amtelsvyaz
rusrek
webhoster
smythson
corenetworkserver
shopback
realitytvrevisited
striata
inlocoengage
uchc
bayengage
aboutyou
dynamigs
dagens
hiconversion
defensemedianetwork
deiorfs
pier39
boosterforum
worldwarheroes
lizmarieblog
zycus
i-s-o
toledobrasil
dyndns-free
fanspo
cstimer
medigap
nofrills
palazzetti
eyepinnews
u-rain
tamilplay5
2024
