So what is a brand identity all about?
So I need you to think about a brand identity as if it were a person. People have faces and some look better than others. It may be the symmetry which is attractive, or those chubby cheeks that make the person adorable, maybe you love their small nose… Regardless it is always those unique features which either attracts or repels us.
Now that is exactly what happens with a brand identity. When we think of it visually, all those unique elements exist, from line to shape, the design used for the logo, the colours that are applied, the typography used to display certain messages and so on. Branding is a complicated beast which also takes its form in the presentation of the staff representing a company or service and how they are dressed, what they say, and the language they use in conversations with potential or current clients.
So what is the BIG deal about brand identities?
It doesn’t make a difference what business you are in, as long as you want to stay in business a brand identity could make it or break it. This is especially true in a competitive market where customers have many choices to select from. Your branding becomes that first contact people have with your company, and the second and third and so on!
It would be easy to assume that the way we interpret our brand identity is the same way the public does. But this is far from the truth. To really understand how your branding is being interpreted you need to have an outside perspective. As painful as that may seem, you need to get your target audiences opinion and be prepared to hear the hard facts.
I am sure we have all had experiences with ‘characters’ and I don’t use that word lightly. Those people that stand out for different reasons, it may be they are obnoxiously loud, wear a dirty shirt, have bed hair or forget to wash their face in the mornings. Truth is a scruffy person is perceived as unreliable. The same applies with a scruffy brand, nobody wants to deal with it!
So in summary a brand identity will affect the way your potential clients will deal with you and your company. It will either inspire them into action or inaction, so it is a BIG deal!
Then how can I manage my brand identity
Well firstly we need to acknowledge all the different aspects of a brand identity, that includes the visuals and company culture. These two primary elements can have a great effect to a companies success.
So after you acknowledge the above you will agree that using a branding agency to manage your identity is a definite must. It is extremely important for every organisation to posses a strong identity if they wish for long term growth. Almost everyone has seen a badly designed company promo, one that just looks awkward. It makes you think, ‘is this business reliable’, can I trust them with my important job. Gaining the trust of your potential clients will make or break a deal.
Your brand identity must be devised to position your company effectively in the market place, so you are best of using an expert to manage the process. Try to find a company or agency that has a proven track record, one that can provide advice on brand management and offer this service now and in the future. That means the management of your brand identity on all your marketing collateral. This will ensure your brand will go from strength to strength! Always remember to ask potential brand agencies if they have a portfolio of branding work for you to see. Assess for yourself, do these designs look simple and unique, is the visual identity helping to communicate a specific message, and does the typography distract or add to the meaning. There are many other aspects to look into, but for now these basics will be a great starting point.
Remember do some research of your own before moving ahead with any brand agency.
We wish you the best of luck with your companies brand identity. If we can be of any assistance get in contact with us, it would be our pleasure to help.
Armon Rostami is a recognised expert in the field of design and brand management. He has over seven years commercial experience in this area.
birminghamwebdesigner
illerentwicklung
appsafrica
fiveam
trekking-koenig
noni24
grand-construction
platinum-global
tillison
winmend
fentressarchitects
casted
theblackandblue
associados-eletromix
prostitutkitveri24
sokada
gm-techlink
energytransfer
kawiputra
eicc
tluom
mir4draco
zqtbu
im-lavka
ar-group
centerbroadband
igh
ritmixrussia
ewnet
speedwifitelecom
localnewsbuzz
ariannaonline
tboy
territoriodigital
bankatsecurity
interactmob
fonpackaging
highlands-cashiers
tritanadv
akhisarhaber
individualkinovosibirska
apphetamine
forum-clubhouse
digitalswitzerland
aparisguide
phoenixhnr
linespolice-cad
stoon12
cznq
billa
cdej
dogovor-kuplyu-prodazhi
bazing
caughtbytheriver
jungdari
slotenmaker-nk
estoyads
cordeliabe
spimovel
500v
tildesheim
newtrimed
dometicgroup
icon6
tuhcsooooon
freaky-media
aktivfoodie
photographysites
brortho
global
plays-na-money
portcitybrewing
v8bigsizeoriginal
prostitutkikurskasoft
recipe30
thetechnologytruth
wktaa
miketyson
melfisher
prestofreshgrocery
softed
sxl
writeawriting
dozerg
ajer
unibob
shn
fingli
attinternetmiamibeach
4daily
advanta-m
unrealtournament3
fast-sfc
techraticsoftware
just-health
iros
theblueeconomy
dleel
danielsongroup
regi
51game
corretorautomatico
harlequin
armswatch
miniforms
pricepony
iris
chikn
kasinotbitcoin
eclair
imocarwash
zakaz
ronsmith
larryelmore
unarte
lehighvalley
s
pitc
audaces
traversecitymi
ginatrapani
prostitutkipermi
redeemercitytocity
pharaonvhod
mirtransauto
dcentral
vspevent
34
mondial-assistance
watcheswrestling
bdsmtube
cialisbb
essayhave
geodocktore
littlecowpokes
job-save
tooeleonline
javanmizban
dms-energie
insideobject
evogence
garini
homy
recyclebycity
fransizo
furnituremedic
javout
sterlingcheckback
lyricsraaga
portaldovestibulando
fistful-of-leone
xn—-7sbbzgimgkdg
alifta
fashionandyou
nowitness
attcanada
gourmettreatsbykaur
mplsports
teploset77
toreratech
statebrackets
underivokity
m1cu
azoils
wfjzzn
emailapk
researchfdi
aabybrotelte
hgh
fashionoutletsofchicago
tracko
oasisatredding
ikihost
usmedicalmart
collegeparentcentral
stubnac
gear-dynamic
prostitutkiorenburgax
sat4all
mattphilipsevents
gaiaworld
revistadeletras
homeflock
dailyrepublicannews
tmgctirur
newidhost
cantinaroyale
ifss
exile
swellgarfo
win-wind-transport
breastcancerindex
chime-experiment
famousblast
selfcraftmedia
hfyydd
hypothesisgroup
clear-guidance
milky-mam
mygaycollection
wealthauthnews
grimsby
bodenseeferien
thost
historytool
bongo-chat
novostiitkanala
shenbabao
chronicletimes
attallfi-air-5g
caprent
deboet
prostitutkimoskvyboom
yourcourts
juraparkbaltow
academyartuniversitystudent
egyptology
chinabim
threepower
adv-cda
voteforourchildren
jeux-e-gratuit
ff-paldau
bayobserver
karass
thinkwaresys
gonewmommy
descovy
whataportrait
svinews
depplovers
loghatnameh
scdps
interiorsaroom
slottica-
eldiarionuevodia
geekz
shico
inlineskates
accessibility
fifagc
aytubio
convurgency
777-igrovyeavtomaty
servermail
viagradds
hr-elearning
mantlethought
inter1inks
furhatrobotics
agencyrocket
777-slotsonline
redadn
ffssyangon
nexyzbb
makershop
izeaexchange
brbmovies
ondemand
cold5road
hydra
ptec
avtomaty-i-sloty
sxstatic
naircare
mobilier2000
isathorelo
wentronic
esp32
multiwin
eisaas
custom-media
menopauseandu
tatooface
geskn
tsukuniha
trisunsoft
gustiamo
ssmithing
cornhole2
goodjixie
neada
diplomi-darom
youwillbefamous
lakelandpressurewashing
le-pacte
nawrastv
mail2
wellingtonhosting
conx
d-ap
procesadoradelnoreste
loyodo
artefacto
ezivegan
tnctr
safetrade365
hoan
curehht
magiot
agora
greenopedia
rooster
kinovod382
digitalcorreo
bamakhit
creativeqt
tru
acard
oilreg
club-vulkan6
hallym
thattruyen
prostitutkijoshkarolycasa
weifanxin
metrowagonmash
sslkn
urc-chs
gorten-shein
3sx
alamfanji
kaufmancounty
showmyipaddress
baettrs
ngrd
smkyouf
mysiteportal
mytwentyfive
dailydetectivenews
townofmorrisville
proqc
hutsoninc
sosds
renolocksmithbest
gdn
cityjeans
ifunplay
wish
animated
beereading
viertausendhertz
trilogystores
mumerz
square-enix
geodocktor
edlow
titansuo
arendarf
huskyfaceandbody
thekitchencoach
antennadaily
driftmail
fondationface
swissminiatur
go-bpo
fitkidsgym
dominiquetomazi
stupinoadm
mp-dns4
rotary-bunko
moriya-s
thetranscript
diplommsa-group
mewsite
code
agema
castingdom
menagame
thealaskaclub
kyoto-carriere
sklit
hotel-tenerife
rijifang
lj-dns
9527acg
iviruseries3
ikotrek
att-technology
topcanadianwriters
hzft
translationzone
triacura
drivsinfosproduits
ccazanzibar
alebilet
website500k
gazetaromaneasca
jumpinspace
meimei1314
center-omega
briz-orel
ballouexchange
thumbxo
digitalmenucheck
kimsal
aaal
cyberkeys
nutra2000
vvleasing
proranker339
abstr
bluware
tealeafnation
ellingborger
nudemilfselfie
booktreker
wjoin
voip-unlimited
docsales
bupropion2
javdep
sakaguchi-housou
moshield
bdsmforum
smarketer
allpluscomputer
whitewolfhosting
opsempresas1
prostitutkipiteraexcite
-discounts
larioja
biendansmesveines
weblinck
ethizo
igloovision
cieht
cutegaytwink
orajen
learninbound
adanigas
austrababy
inchallah
qeshmsafiran
lordshivaintl
vacid
directv-satellitetv
ecozzeria
hmzaa
tavoca
kinokawa
playtech
livestockauction
t2mr3
qbench
wmegroup
viagra-fiyat
biografly
oita-pjc
trepolan
advancepointcap
bulldogology
longislandadvance
jeas
merchantsbankofindiana
stolechnikov
auto-trust
nakka-rocketry
isbtechno
caduser
krls-west
willtec
ysicloud
bankingwatches
migashco
techniccontrol
asthmaandallergies
thesharpener
mattgillisphoto
sieboldhuis
happyfoto
ytctrj
arena10
pacific
canadiansecuritymanagement
paulhollywood
o365-video
dfdsseaways
evergladesfoundation
karigran
mni
prosoccer
reelemperor
timesmarket
indiaseeds
computerassistanceservices
avtomati-777-online
coenergyloan
livecamexposed
waterburyhospital
oxonaa
vans
nsp-ie
myhelpscreen
kubik44
kdcollegeprep
professionalabstracts
bigtits
egon
podnogi
alls-heberg
house-of-pork
matsu
ccso
bcaletrail
cul-spo
sixide
airc
tucomunidadenlinea
hentaibrasil
myasoroob
ipys
1215ic
cguard
lawmaking
otost
erichgift
ppvcn
legatbogen
zesco
7bestbuy
melfinet
reservationsystems
eglencepte
prostitutkitveri
hotel-hafen-hamburg
sinners2
castaliahouse
gothadruck
by
earch
euni
jdla
lightforcemedical
dolinaroz
tormalayalamhd
eltex-media
atrada
777-vulcan-stavka
driftyes
iyzieat
churchexecutive
xn--80azcdgto
picturedata
debbieleighdriver
marketdatax
plefa
shemalemovies
qhdapple
flagshipdigital
cdrp
fmradio-24
xeronex
weedshopcolorado
aipa531
b-938
esri-de
superuser
fucktube
mcdermottconsulting
18teenslut
hamstercentral
cocoperez
skly
cnx
edinstvo
gxwmbbs
carsmagazine
wmd
pauleka
usrankedsite
klimestm
rusporting
novodyn
med-smi
gastroenterologie-hk
emltip
leblitz
amatechhosting
nscoderr
newvideodownloader
jagcrm
sagami-gomu
teepeerecords
varpills
youngtubemovies
orielly
cover
brolly
systemsauto
alfsan
townteammovement
unionattorneysnw
limonok
arba
socomat
adylic
secupress
filmshd
messapps
ultramusic
blogninja
a1plastic
prostitutkisevastopolya
shouxian
projectmate
tejo
obs
robotcache
lasselsberger
cthuwebdice
tahweelalrajhi
rri-tools
cologne-bonn-airport
getfreeapp
kinovod390
polyprom
spravka-moskva
diplomn-v-permi
allbusinessreviews
unlimitedrichess
farmacent9
wftk
rom-test
gfsis
gettheelevator
howtohockey
na-avtobus
bonus
vz2002
azinomoney9
cookgood
chazeypartners
discoverybank
oppostore
boltongroup
championsite
wrd
endor
assistedlivingnearme
alamansyria
nex24
iqviabiotech
nobar24
webarianna
kenneylegaldefense
-online-top
forwardcompany
axess-ag
autodealsva
sunhost
nslvtec
catchamoth
namo
chemicalregister
i-build
digival
pamyatniki
dominion-global
ypmuseum
hex
lumz
aarhustech
eastwick
bet-leon
qrmake
rieger-hofmann
valuefood
attinc
us-coatsjackets
uidns
wpnew
upp
shview
thecoreytaylor
isqftweb
secc
oprewards
mypapirosa
gerstenberg-verlag
xprt
icoud
nelsonfuneral
iut-auvergne
dasbad3
carbalad
sevoir
moshop
kaltern
hydroxychloroquineus
entergalatic1
mtecsystems
nudevista
value-connections
vhc
topcrate
cnsmd-lyon
his
gzzoc
znlkdzk
oazamat-hotel
autoparts24
films
ycnex
yartemp
lookupmanager
seriahd
argenlogic
matheraum
musik-produktiv
psseasoning
diplomanrf
godweb
goda
royale500r
teamnijhuis
web-site-guarantee
rms-ngs
gobasys
minhvi
katproof
deerwhistles
bg-tek
frankenwald-tourismus
starlightapp
mattyshreds
zhiwutong
aaaaswords
nnkz
xtata
creditfundinggurus
onetelecom
matrasyviolait
jobaviz
e-visums
blenderelements
victoria69
meiguo-qianzheng
persona8
romuald-rousseaux
sallyridescience
xf0371
it892
cq315house
spconnect
168abc
shop3m
ochsnerjournal
faiksonmez
maryrosecook
ceciliebahnsen
bathbombbox
galil
weboke
thepetcenter
hbyq
kirov-med
mistralsrl
lbmx
softmaji
nikebets
alaves
zaborbest
maxbetstart
ip-217-182-133
goraps
corwinsolutions
fileee
messyweekend
freenakedgaymenbigdicks
pgorod-onlaun
abcf
viagrawithoutdoctorprescr
p2bt
sannongtong
national-conservative
getpopcorntime
f1network
canadaviagrastore
diariodosudoeste
frugalfrolicker
sistaafya
feim
nippon-soda
dojagisoop
quinessence
vulkan-club
szybki-net
directvpiscatawaynj
mooldhaga
awc-hq
bstore
skymonk
machomoda
niswarthsewasanstha
bestmoney
la123
artt
olab
ros-obr
ussportsinstitute
virtueworldwide
bim
pt0zhwhc26
ultabeauty
rentmarble
elib
feedyoursoul2
xn--80afhpoahcbjlch1a1d7d
targetp
lizshopping
wefamily
bassfishin
firstfilm
dunrobincastle
shomal
msmbot
waterpoweredcar
terrassadigital
iclickandhost
gpstracklog
rex
fo-zuerisee
lekkerland24
callloop
heydudewomensshoes
greatoaks
tolik-punkoff
ymcafw
higherorderfun
downsyndrome
stratascorp
hope
e-
therapyinsider
prostitutkimurmanska
bbd
brands
web-design
avtofishka
dlyanovih
re-viagra
bigbashboard
noahome
binancecnt
giveshelter
st1
musashino
lootcash
image
dezafacore
amazing-s
signicent
travelinesw
adelhof-mijdrecht
llcbee
mygolfvacation
abcherbs
taskayabilisim
effinghamherald
brive
koito
reachforchange
polen-kur-reisen
planb-class
finance-heros
fame
advancedfamilydentalkendall
ucsa
vademocrats
danasbakery
xn--hz2b11ew7coa910gqidrrj
westelm
agrimaroc
filtrirotativi
nexland
essayperts
snap4
7switch
jomaclass
upb
dashy
softm
casapsychologists
aquatex
eniaso
tsinet
hnjzxh
zabeelinstitute
hbcredit
fvozr
sensorsportal
firstfarmbank
attadvancewirelessservices
autismeinfoservice
crp-infotec
placadesign
bluebookscafe
atlanticpower
roedl-ras
bsomsk
erokomiksi12
newdatacenter
1sulweb
uteonline
114taxi
mostbet-slots
djkiralama
ikea-159
graftombe
tawara-clinic
dfcpos
prof2000
tytaiji
code-bude
territoiredebelfort
senatornation
sixplus1
cryptoclan
awsdsgnonprod
study-diplomma
stkcdn
iscos
stluciamirroronline
sportstalkline
paginasblancas
imagenomic
o2estudio
mineplex
sigioptom777
dtf-travel
eberhard
musicpool
uklottopro
ponpai
wyre
dancingdolls
kinovod371
richardmillebarth
ormaton
kumamoto-kmm
asmusa
grokster
pcgameshighlycompressed
pengu
vapeciga
veekshanam
countmake
myzips
ciudadwireless
vicengenharia
simplex-fire
benimhocam
advocat-dnepr
managee-worldwide
mrl
k-dez
onehomesearch
ntalborz
ltutech
manhattanoffice
arena-guide
gorod-che
timestore
astroshock
fieldtrip
tricycle
shivanshfab
hauntedprisonmalta
filmovionline
crazyenglish
honda
socialdownloadr
fashionmenow
secureehost
galika
dailyoffers
gundampros
houseofkids
thermogrid
krain
arlon
china-un
vipsystems
burnside-skye
planio
fathers-4-justice
szcredit
futuredestination10
sotapay
spinwebs
boraportal
apbespokeinteriors
17dgi
infoshopcorp
pharmafocusasia
gersooz
europointcom
twshserver2
nysra
marshforsbp
bohomoon
8live
thewarz
jiajumi
gouyg
proximasoftware
urmediaz
c-rock
southernmarsh
nordjyskebank
contentverve
softballcenter
bancodesio
-jav
lovefarmas
kirov-sluts
blancheporte
pitco
paribahis292
attinternetpflugerville
weston
zfck
oakley-sunglassesformen
studyinspain
librosweb
ammijaans
enciclopediapr
gprhe
montecarlofans
onliinne-slots
wiejak-serwis
future-city
ultimateletter
knigite
lawyers-law
studiobiasco
musicngear
s128agen
pedidahora
retirementaccountlogin
autoprovision
uniosun
at-manuals
neptunecove
bikez
shxgame
aikenslake
tornadoservers
littlefamilyfun
msakura-hp
kontigo
servernode
vektorus
houstonhealth
mcleod-law
takeout-app
gstreamer
pensionsauthority
swissiptv
richardmillebuckle
yukiworks
amedirectory
frankdenneman
theandpartnership
printex-vrn
equipforequality
weycup
classicsign
comstockresources
zerocode
intlistings
ambmag
russavtomat
thefifearms
vipsrc
megasoft
fakewatcheshot
directtvcoloradosprings
softpointdev
americanpopularculture
grungemessageboards
host-srv
diablotools
shikshamitraa
redleopardit
thephysicsaviary
osmanonlines
97jindianzi
family-crests
o3
successallabout
rynenation
-lucky-life
kidfriendlydc
elsoldecordoba
ghpush
chgeharvard
gastroe
orionmetalexchange
sente
tinfluba
bt-xm
railroadresources
tboblogs
777-igrovoi-avtomat
jedco
speedtorrent
k-u-i
oley
kinoby
carsbase
shuijingyibai
exto
xeltek
cheapboy
wzmn
oci
dysonguide
riker
cearasc
majority
carisma
pusscatgirlz-msk
hostingxn
ruza-tv
dentoo
piter-sprav
tpgnet
geocode
dgmolto
prostitutkiufy365
elbahouse
boneleska
nuttours
statischer
slovenskyraj
exchangetraffic
vipki
dlstatic
florencevillebristol
perfumesooq
prostitutkigelendzhyka
ddslj
babypark
myfuckingpickle
websure
juradres-shop
acrosser
girlplays
avoka
secretcircle
ciswired
natura2000
kellerwilliams
zeta
ledwz
k2snowboarding
fullhd720pizle
bingoforgreat
info-culture
zynamics
pharaonplay
thequestofheart
charaos
vision-grafica
zoo
evgenymorozov
food-fighters
kojoomla
mkt6688
willyou
experiencetheride
zlatevody
verflix
fitxr
vmware-aws
wickedhealthyfood
seminolehardrockopen
ceylonleisure
rukovodstvo
tuzei
senior-perks
xn—-ymcbacgd7dva8cyfhkg8g
johnsongt
spetstorg-spb
frack-off
eazybillpay
tourkomenis
vksprint
jameslsorensonattorney
attcom
c2cfabrication
tiwitrade
semyanich-market
branddrivendigital
musicapopular
deplomanet
yokest
smehub
danskehavne
whitestarcapital
chudonizhnekamsk
card-sharing
taplink
prostitutkiivanovochange
birthdaywishes
acpharms
txresearchanalyst
techtalentcharter
nundinaeinc
performingpennystocks
thefamilyheart
wpguru
biodizionario
arrs
moradoklanna
bitdefenderkey
travelhouseuk
sifaligidalar
xn--90abjnakc9bt
sprookjesbos
cachetrash
eskamed
amicon
flarix
delotabak
cghtmf
forest-national
pkeithlaw
sellersjsons
plcbpnh
keslb
osenat
kashin
granny-thumbs
webmail
inventist
kinovod305
kupit-diplom-v-samare-846
pharmanity
putc
thinkdesignsllc
veehosting3
ninja-squad
alpws
loopnewsbarbados
4rubelfarma
modelfan
iwild
zimmerland
300writers
misfitsgaming
synchron
glbitm
stemlynsblog
dakinfarm
tyumen-prostitutki
fwgs
baremetalcloud
movecare
glrzad
restrightmattress
kaditec
anizoom
ecpat
gablerealestate
obt
ecxywl
reinet
mardomsalari
jsnice
pharaonstay
banneraetna
telemaster
external
headhunter-suchen
hostingnicaragua
rich-watch
zecc
kispest
zysk
proconsult
beauty-review
cerapa
myclubpenguin
properstar
largeur
canadian-drugsale
yesewc5
elite-wheels
manadaru
wunderboys
purecolorcarpet
i-tools
calibre
awakenrealms
setelagoas
bonfirehub
columbuswin
france-libertes
sanbrowser
goodsam-im
lastminuteimages
altubots
freshbreaks
lhp
lawyerwatches
localglobe
vklyrics
tvillingforalder
seagull
ncprd
distributed
777-igrovue-avtomati
wishesocean
sherrilynkenyon
derbybusinessnetwork
cofp
iherbtest
leadinglady
dmi-america
oxtoon
satiknews
goodfinder
artguide
adrz
gesuri
respigar
besblock
digitaljournalusa
regettingold
kinovod346
sginetwork
murakami
luckynodep
vikylia24
dave-bailey
birdscaribbean
serverdaanfe
cspmarketresearch
xn--i88-n86ep5h5r8a
magaazin
jonesbahamas
vtsports
lj7533456
zhoucn
af
hostwithgreen
aerokits
cityofmontrose
selfsufficientish
geekchickhosting
maxkora
imaps
portalnobras
fomsrt
ck2-2013
gla
hotelhealdsburg
cqsct
gallops
zii
vvkw
brookbushinstitute
rvlove
driftslot
aniclub
swift
e-deliverygroup
ervinindustries
jayfields
elcable
eyeglassguide
macmillanworld
redbubbler
mangacat3
angelpad
salonnautico
demarke
gardensland
spaansesteden
applyesl
onlineedufree
pardompus
bethanbeeston
antiquemotorcycle
authenticbluejaysstore
readium
8669
yourcolor
320kk
kladesss
sanclemente
furnust
tobuy
hagcmdhrfmwo
molotok1
kettering
strigo
filmeonline2018
