All corporations, big and small, constantly seek methods to increase market share of their wares. Whilst great reliance is placed on printed and digital advertisements to reach out to uttermost parts of the planet, the finicky public often spares only a glance at colorful and glossy pictures, flipping or clicking to the next page for juicier bits of news. Since memory retention supposedly improves via consistent exposure, the powers that be come to the conclusion that an essential part of latching on to the public mind is via promotional products. T-shirts make their homes in many wardrobes and are often indispensable in a significant slice of society’s fashion sense. It thus makes sense to utilize this channel as a means to market one’s wares via wear.
These clothing are available in rainbow colors and various cuts, suiting many to a tee. Whether one is intending to project the laid-back look of weekend wear or a smart casual appearance of golf networking, the absence or presence of a collar does it all. Being applicable for every occasion, it is not a wonder that many have saved a pretty penny as their cupboards are stacked shoulder high in this form of promotional wear, having collected them over the years through corporate events, visits to conferences and seminars, trade fairs and many more. Whilst it is all well and good on the individual’s budget, these giveaways affect the collective sense of dressing as walking billboards of logos, taglines and brands run into one another indoors and outdoors. One residing in the remote cannot escape an assault on the senses as tourists and visitors breach his inner sanctum, brandishing motifs of a thousand corporations and more.
In addition to functioning as promotional products, t-shirts bearing these ticks, slashes, dots and other symbols serve to identify and strengthen the group effect. It may not seem to be too big a deal to some to be parading about in a plain cotton tee screen-printed with markings across their torso or back. However, one willing to don such a piece of clothing is assumed to be an advocate of the cause. Whether it is towards a certain kind of beverage or manufacturer of sporting items, each corporation aims to achieve this subtle show of support as a definitive mark of success within its industry. This promotional wear thus serves a dual purpose in providing cover for the physical as well as exposing the mental aspect of the consumer.
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