Creating and hosting live seminars is a great way to grow your Internet marketing business. While this isn’t for the totally inexperienced marketer, it is a great way to become involved in the field of internet marketing. It is also a great way to meet highly respected experts. There are some things that must be done to make it a successful session for your attendees.
Tip number one is to start by pre-publishing the agenda for the session well before the session actually starts. Every attendee should receive a copy well in advance of the actual session. Extra copies should also be made available as attendees arrive for the sessions. By ensuring attendees know the itinerary they are better prepared to maximize the outcome from their attendance.
The next tip is to make sure the session registration area is staffed and the conference room doors are unlocked and open before the designated starting time. Attendees are your customers. Everything possible should be done to make it an outstanding experience for each and everyone of them. To that end have someone (Preferably the session host.) chartered to meet and greet attendees as they arrive.
Always start your Internet marketing business seminars on time. This may seem like a simple rule, yet it requires organization and attention to detail to make sure everything is ready and the session does start on time. Attendees are your customers and they deserve to not be kept waiting. Those who are on time should never be made to wait for those who arrive late. Don’t forget to start the session with a welcome, a review of the session agenda and ground rules. Be sure to require cell phones to be put on vibrate mode or turned off. Include details about break and lunch plans as well as the location if the rest rooms.
Be sure to play music prior to the start of the session and during breaks. Just be sure to select music that is appropriate for a business setting. Also be sure that the volume isn’t so high that attendees can’t hear themselves as they make introductions and discuss business with others. Get the attention of attendees at the start of the day by providing them with a welcome gift. It can be a very small token, but the attendees will remember the training long after the session whenever they use your gift.
Be sure to provide all training materials and handouts at the beginning of each speaker’s presentation. It distracts from the presenters to have someone passing out materials while they are talking.
Your goal is to make sure that every attendee gets the most possible information and enjoyment out of every live internet marketing seminar you host. Don’t sacrifice the success of the session by shortcutting on anything. Your goal is to make your seminar one that every internet marketing business owner will remember into the future. A good word to other marketers from an attendee can spark even more attendance at future events that you host.
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