For quickly and easily developing an attractive, functional website, WordPress has quickly grown as the platform of choice. WordPress can power a variety of website types, including basic informational sites and personal blogs to advanced database-driven websites. With the impressive power of WordPress, its hard to believe that the platform is completely free. What’s even harder to believe is that webmasters are actually able to earn a living off of the free service through a number of different means. Let’s take a look at some of the ways this is possible.
Perhaps one of the most straight-forward ways to make money with your WordPress website is through the placement of banner ads. Free programs like Google AdSense allow webmasters to drop in small pieces of code into their WordPress themes and posts that will generate relevant ads based on the content around it. Cost-per-click (CPC) programs like AdSense generate revenue for the webmaster anytime someone clicks on a banner, while Cost-per-impression (CPM) users earn money based on the number of times an ad is displayed. Earnings can start out as low as a few cents and go as high as a few bucks depending on a number of factors.
Affiliate marketing is another attractive model for those without a product or service of their own to sell. In a nutshell, affiliate marketing programs encourage webmasters to promote their goods or services in exchange for a commission on any sales you are responsible for. A number of popular companies offer affiliate programs, including Netflix and GameStop, but Amazon’s affiliate program is without a doubt one of the largest and most versatile around. If you’ve ever bought a product off of Amazon that you truly loved and would feel comfortable recommending to others, you may want to look into Amazon’s affiliate program, called Amazon Associates. Remember that unlike CPC or CPM models, you earn a commission only when a visitor referred by you ends up making a purchase through the host merchant. Commission rates can start out as little as 4% or 5% and can climb as high as 50% to 75% for certain types of digital products.
If you’re looking to sell your own products or services, eCommerce integration into your WordPress website could provide the greatest earning potential. While this business model often requires a greater investment of work and time in regards to implementation and customer support, any profits on sales are yours to keep. Popular WordPress plugins like eShop enable webmasters to easily integrate advanced eCommerce features (like shopping cart integration and sales tracking) into their website with little to no programming experience. Within minutes, you could be selling your own services or products on your WordPress website. Please note that you will need to be signed up for a payment gateway of some kind in order to use a majority of the available eCommerce plugins. PayPal is one such gateway available at no cost to you and trusted by millions of online shoppers.
Keep in mind that WordPress websites hosted at WordPress.com will pose a number of restrictions for those looking to integrate income generation models. For the highest level of flexibility and freedom, it is recommended that you download a free copy of the WordPress.org software and install it on a hosting account from a provider of your choosing. As a final word of advice, always remember to promote items relevant to your content and of a high quality. As a rule of thumb, if you wouldn’t feel comfortable recommending the product or service to a friend or family member, it’s probably not worth promoting on your website.
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