What is Affiliate Marketing? To explain in simple term, it means selling other people’s product on your website and you get a commission for each sale. Why do online marketers subscribe to Affiliate Marketing? Well, it is attractive for a few reasons. Marketers can ride on the success of the sponsors, Marketers who do not have their own product, Marketers adding related products lines to their existing site and seasoned Marketers tapping to increase their revenue.
Especially for new online marketers, Affiliate Marketing is an easy way to start off their online business. The low start-up cost is another factor for Affiliate Marketing to be attractive. Basically, the bare minimum to get started is to get a website hosting account and subscribe to an Autoresponder. To kick start the affiliate program, the online marketers should embark on the following steps.
1. Select an Affiliate Program.
Choose a suitable Affiliate Program with sizeable demand and the topic which you are familiar with, so that you can write about it when you are promoting it. Gauge from the gravity level, you can assess whether or not the affiliate program is a saleable product. Low gravity level means little sales made. So it is better to err on the affiliate program with higher gravity level although competition could be keener. Evaluate its market to see if there is any potential for product line extension. It will help in the later stage when the affiliate programs become stagnate.
2. Build your Squeeze page.
You need a website to advertise the affiliate product. So you should have subscribed to a hosting account to host your website. This is a minimum requirement that you should have rather than using a free hosting account, which you do not have control. Choose an appropriate domain name for your website. Create a squeeze page for your affiliate product with opt-in for capturing visitor names and email addresses.
3. Build your Opt-in Autoresponder.
An Autoresponder is another must have to kick start your online business. It will capture the names and addresses of visitors who opt-in onto your squeeze page. The autoresponder allows you to pre-program messages to send to the visitors. It can be programmed as follow-up messages to thank visitors, re-direct to download page, send reminder and update product launches. The visitors, who opt-in will eventually form your mailing list, for you to sent messages to communicate, inform product launch and promotion.
4. Advertise your Website.
If you do not wish to incur expenses in advertising, you can choose to advertise onto free ad- post or classifieds. Some advertising sites offer a time frame for free adverts while some do not. There are other paid forms of advertising but for new online marketers who just start out, it is advisable to use free form of advertising to build momentum. Until the affiliate program thrives and the marketer becomes more experience, only then he should consider paid advertising to bring his online business to next higher level.
5. Concentrate and Focus.
For new online marketers, in choosing his first affiliate program, experience tells us to choose a hot and demanding product to gain fast result. To achieve success, the marketer should fully concentrate and focus promoting it. Intensive promotion would eventually bring result. The marketer should periodically spend time to analyze his strategy and explore ways to improve, making changes to the squeeze page to refine it or explore other avenues of promotion.