If you are looking to make some extra money online then you need to look into niche affiliate marketing. Niche affiliate marketing combines the process of promoting profitable products to highly targeted segments of a market. This combination has been found to produce the best results. In this article I will take you through the steps of finding a niche, finding a product, and getting started on a marketing campaign.
Before you can understand niche affiliate marketing it is important to understand affiliate marketing. Affiliate marketing involves selling someone else’s product. When a sale is made, you get a commission. There are literally thousands of affiliate programs that cover practically any type of product or service available. The beauty of it is that you don’t have to worry about creating, developing, manufacturing, or shipping a product. You also don’t need to worry about processing payments, handling returns, or dealing with customers. You can focus all your time and effort on connecting buyers with the product they are looking for.
In order for your affiliate marketing efforts to be effective you need to find a niche. In order to understand a niche you must first look at a broad category. For example, ‘pets’ is a broad category. This category contains many sub-categories, such as caring for your cat or training your dog. These sub-categories can be broken down even further. Some examples are: caring for your Siamese cat, or training your German shepherd to not beg. These highly specialized categories are niches. These niches are much easier to target than a broad category and can be much more profitable. This is why niche affiliate marketing is so popular.
There are many ways to find a niche. I only have space to discuss one technique here which will cover using a hierarchical directory. A hierarchical directory allows you to start with a broad category and drill down into more and more specialized categories. You can use this method until you find a niche that you find interesting and would like to use for niche affiliate marketing. A good directory to use for this is dmoz.org. This directory contains individually reviewed websites that are organized in a hierarchical manner.
Once you find a niche, you need a relevant product that is offered through an affiliate program. You can search through the popular affiliate websites such as Amazon.com or ClickBank, or you can look on Google for a product and include the word ‘affiliate’ in your search. Note that some people do the niche affiliate marketing research backwards – they first find an interesting product then look for a niche to market it to.
After you find a niche and an affiliate product you can put together a marketing campaign – thus creating your own niche affiliate marketing business. There are many ways to do this but the most effective way is to create a small website around your niche that contains relevant information as well as some promotional material for your product. You can then work on an SEO strategy or implement a PPC or article marketing campaign to drive traffic to your website.