Do you ever wonder how the network marketing “gurus” create their huge businesses? Anyone who has built a large and successful business online (and in network marketing), has one big thing in common in terms of their MLM marketing system — and if you want to build a massive and profitable of your own then you need to put this into your MLM marketing system too.
What every MLM marketing system should contain is a good marketing funnel. Regardless of what you’re marketing, you want to guide your prospects/list through a marketing funnel.
A good marketing funnel will function very much like a real funnel — starting broader at the top and getting narrower toward the bottom.
Here is an example of a marketing funnel within an MLM marketing system. The beginning of the funnel is really wide. You are starting out with all of these leads. As it narrows, you could first offer a low end product costing something like $50.00. Then you could offer a mid-level product costing $300.00-$500.00. Then you could offer a high end product costing $2,000.00.
Look at any Carleton Sheets infomercial. He starts out by selling a home study course costing about $40.00. Then a couple of days later, you will get a call advertising a more advanced product costing anywhere from $500.00 to $2,000.00.
Many years ago, I purchased one of his products (a low end home study course costing somewhere around $40.00). A few days later, I received a call from the company with an upsell offer to have one of their people fly out and “hold my hand” through my first real estate purchase for $10,000.000. It’s easy to see his marketing system at work.
As a network marketer, you may be wondering how this applies to you and creating your own MLM marketing system. After all, your company already has all of its products and packages in place. How are you going to set up a marketing funnel like this for you and your business?
The way to do it is to intertwine your products with your company’s products. Are you thinking, “What? I don’t have any products?!” If you don’t have any products, it is time to create at least one.
Put together an eBook or an audio product. Have that become the intro product of your marketing funnel. Have your company’s products become your back-end products. That way you can make money by selling your own products, and have your company’s products you sell be your residual income.
This is how multi-million dollar businesses are built, and you can see why this makes sense to implement into your own MLM marketing system.