The same way that the invention of the Gutenberg printing press revolutionalized the education of the masses, the emergence of the electronic book or eBook promises to open an entirely new vista in the way people process information in the next decade or so.
Current Power of eBooks
Right now, eBooks have made hundreds of thousands of book titles in the public domain available to a billion people who get online daily. You can get free eBooks right away without the fuss of having to go to the mall bookstore to pay for one.
While the Amazon phenomenon made it possible to order printed books from just as many titles in its inventory right in the comfort of your homes, the emerging eBook trends makes them available for your reading pleasure within a few seconds or minutes, depending on the speed of your internet connection.
Titles in the public domain are available as free eBooks that you can download on the fly from many online digital libraries. You can find great literary works from Shakespeare’s Macbeth to Hemingway’s Old Man and the Sea, from the Bible’s various versions to Martin Luther’s Treatise on Good Works.
For many entrepreneurs with online business presence, the eBook format has assumed a potent advertising arsenal that just about all e-marketing pundits have been extolling all over the internet. It has essentially taken a large share of the promise of viral marketing to bring more visitor traffic to any website that is able to harness the eBook’s crowd drawing power.
The Future Potential
Just as the lowly word-processor has taken over the typewriter by the end of the 20th century, the eBook phenomenon promises to enhance the way information is disseminated to the public.
The Impulse factor – When you know you can have an eBook within seconds of placing an order, the just-in-time philosophy takes hold of the average consumer and is sure to bring eBooks into the realm of impulse buying. This is certain to bring hundreds of eBooks to millions of readers where it only took a few with traditional book buying.
Amazon’s statistical data clearly points that Kindle users bought more books in the eBook format after they bought the Kindle. This is not hard to understand when the business model of consumer going after the online bookstore is reversed when you have an eBook reader. With an eBook reader, the bookstore follows you wherever you go. You have a nearly infinite bookstore right at your fingertips.
Searchable Books – Without diminishing literary and journalistic excellence, eBooks becomes not just a commercial product in its entirety. Chapters can be sold as cliffhangers with a la carte pricing models while paragraphs in a chapter can be discussed on ‘Booklogs’ just as articles can be discussed in blogs with links to download them.
Entire paragraphs about certain topics can be searched just as textual content in web pages. You can have the entire book content indexed in search engines as well.