Writing a successful seller appeal letter to Amazon is crucial if you’ve received a suspension or warning. Here’s a comprehensive guide to help you draft an effective appeal:


  1. Header:
    • Include your business name, seller account ID, and contact information.
    • Use a professional tone.
  2. Greeting:
    • Address Amazon Seller Performance team politely.

Opening Paragraph:

  1. Briefly Acknowledge the Issue:
    • State that you understand the reason for the suspension or warning.
    • Express your commitment to resolving the issue.

Body of the Letter:

  1. Provide Details:
    • Explain the circumstances leading to the issue.
    • Mention any changes made to address the problem.
  2. Root Cause Analysis:
    • Identify the root cause of the issue.
    • Demonstrate understanding and responsibility.
    • If applicable, explain steps taken to prevent recurrence.
  3. Present a Corrective Action Plan:
    • Clearly outline the specific steps taken to resolve the issue.
    • Include any system or process improvements made.
  4. Emphasize Customer Satisfaction:
    • Highlight your dedication to providing excellent customer service.
    • Share any positive feedback or reviews received. amazon appeal letter sample
  5. Provide Supporting Documents:
    • Attach relevant documents that support your case (invoices, screenshots, etc.).
    • Ensure clarity and relevance.

Closing Paragraph:

  1. Reassure Amazon:
    • Reiterate your commitment to compliance.
    • Express confidence in your ability to meet Amazon’s standards.
  2. Closing Remarks:
    • Thank Amazon for their time and consideration.
    • Provide contact information for further communication.

Formatting Tips:

  • Use a professional and polite tone throughout.
  • Keep the letter concise and focused.
  • Use bullet points for easy readability.
  • Ensure proper grammar and spelling.

Additional Tips:

  • Be honest and transparent.
  • Avoid blaming others; take responsibility.
  • Demonstrate that you’ve learned from the experience.

Sample Seller Appeal Letter:

[Your Name] [Your Business Name] [Your Seller Account ID] [Your Contact Information]


Amazon Seller Performance Team [Amazon Address]

Subject: Seller Account Appeal for Suspension [Your Seller Account ID]

Dear Amazon Seller Performance Team,

I hope this letter finds you well. I am writing to address the recent suspension of my seller account ([Your Seller Account ID]). I appreciate your diligence in maintaining the integrity of the Amazon marketplace and understand the gravity of the situation.

I acknowledge the issue at hand, namely [Briefly state the reason for suspension], and would like to assure you that we have taken this matter seriously. Since being made aware of the situation, we have implemented the following corrective actions: appeal letter amazon plan of action appeal example

  • [Detail the steps taken to address the issue]
  • [Explain any system or process improvements made]

In analyzing the root cause of the problem, we identified [Explain the root cause] and have implemented measures to prevent its recurrence. Our commitment to compliance with Amazon’s policies is unwavering, and we have taken this opportunity to strengthen our internal processes.

Furthermore, we are dedicated to providing exceptional customer service. We have received positive feedback from customers [Share specific feedback or reviews] and remain focused on ensuring customer satisfaction.

Enclosed, please find supporting documents [Attach relevant documents] that provide additional context and evidence of our efforts to rectify the situation.

I want to assure the Amazon team that we are fully committed to maintaining the highest standards as a seller on the platform. We have learned from this experience and are confident that our ongoing efforts will prevent any future issues.

Thank you for your time and consideration. I am available for further discussion and would appreciate any guidance you can provide in this matter.