There are really only three ways to market on the Internet these days. You can spend time marketing, you can throw money at your marketing, or you can combine the two.

To determine what is best for you, first you must determine the amount available for your marketing budget. If you have more money than time available, you might be best served by paying someone to market for you.

If you have more time available than a fat bank account, you’re in for a treat. No and low cost marketing can be done, but it’s going to take a boatload of your time.

…And that is perfectly OK!

You will be involved in creating Sweat Equity for yourself. Fear not my friends, when you’re just beginning to market, this is actually the better situation of the two.


Simple fact: when you just pay someone to market for you, the results are not controlled by you. Learning and adjustment on your part will not take place. The biggest downside to paid marketing is if you don’t know what you’re doing, you may get a whole lot less than what you paid for.

On the other hand, when you’re forced to learn how to market using NO and LOW cost marketing techniques, you are forced through trial and error to master marketing. You take the good with the bad, and capitalize on the good.

You will figure out exactly what is capturing the attention and the dollars of your market, and you can then maximize your marketing until it pays off. You’re able to adjust quickly to trends and new forms of marketing.

Once you’re making enough money for a stable budget, you’ll know exactly what to expect and what you should see when it comes time to outsource your marketing to others. As a master marketer you’ll have the experience to monitor your outsourced marketing which allows you to maximize and leverage your time in order to concentrate on your high yield money making activities.

That’s why they say time equals money.

To recap, you will always be served well by learning to market online using no/low cost marketing techniques. At the end of the day, you’ll be a savvy marketer who has mastered marketing where 90% of your competition fears to tread.

Capitalize now and your future fat bank account will thank you for it.