When the internet first made its appearance in the network marketing world, there was a significant slow down in the overall growth of the industry.
Why did this occur?
Because people made the mistake of believing that the internet was going to completely eliminate the need to build relationships with prospects and distributors. Everybody was going to get rich sending out emails from behind their computers!
The bottom line is that network marketing simply doesn’t work like that. If you are looking for a business where all you have to do is work on the computer, network marketing is not for you. Building relationships over the phone and in person is vital to the success of a network marketing distributor. With the development of attraction marketing and the funded proposal, many network marketing distributors are excited about the possibilities represented by new approaches to marketing.
However, there are still some distributors who are making the same mistakes as the entire industry made when the internet first came out. They believe that attraction marketing and funded proposal systems will do all of the recruiting for them.
The Greatest Technology System Still Can’t Do Your Recruiting into Your Network Marketing Business The great technology myth in network marketing is any belief that any type of technology driven system will do the recruiting for you.
It doesn’t matter what the system is, there is no system in place that will recruit prospects for you. While once in a while there might be one very proactive prospect that finds your website and signs up as a distributor, this is an extremely rare occurrence. When implementing attraction marketing and funded proposal, you must marry the internet marketing system with making phone calls.
People who get involved with a network marketing opportunity need to feel like they are going to work with a sponsor who wants to help them to be successful. By picking up the telephone, you communicate to the prospect that you are there to help them and build a relationship.
What makes attraction marketing and funded proposals even more misleading as to their power to recruit people without your involvement is the income generated from the proposal itself. When you are marketing information products, people read about them and make buying decisions themselves.
Recruits Join a Network Marketing Person, Not a Network Marketing Company
Getting started in a network marketing opportunity is a bigger decision than purchasing an information product. Even if getting started in the opportunity costs less than the information product, it is still a bigger decision because it involves a greater commitment.
Success in network marketing is based on plugging into the right system and having a team to help you through the process. The best way for a prospect to evaluate this is to speak to the team members themselves.
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