Most small business owners fail when it comes to their small business marketing plans. They’ve got excellent technical skills in their line of work, but that just doesn’t translate to having effective marketing skills.
As a result, profitability of many small businesses has been declining over the years. Ever increasing competition is making it more challenging in many ways. For those businesses that aren’t losing money, most are not producing the profit they could be if they knew how to market themselves properly.
These business owners usually just copy what they see other businesses doing, or they follow the advice of some media sales person. The problem is they copy the wrong types of businesses, and the media sales people typically only know as much about effective marketing as the business owner does.
Without the right kind of marketing system in place, the success of any business is by pure chance. To help remedy this situation, below are seven things a small business can do to increase profits while spending less on marketing.
1. Use the power of free stuff
Everyone likes getting free stuff and you can use that to your advantage. If your business lends itself to giving away free samples of your product, do that. It helps get people hooked on it. Business profits have boomed on this marketing model.
As Chris Anderson author of the book titled, “Free: The Future of a Radical Price” says, “You can make make money giving things away.” In his book he talks about how businesses are giving away products and services they used to charge for, and in return, a percentage of their customers are buying something else. As a result, they are making more money than ever.
When you give something away, you often activate a universal law called the “Law of Reciprocity.” It says that when people get something free, they feel obligated to do something for you. Obviously it doesn’t work every time, but it does work enough of the time.
But there is another way to give away free stuff that can greatly benefit your business. When you do it right you get something very valuable in return: customer contact info…which leads us to the next tip.
2. Start capturing customer contact info and use it
One of the biggest mistakes small business owners make is not tapping their current customer base. They let customers visit their business (online or offline) all day long without ever trying to capture their contact info so they can continue to market products or services to them.
You likely know how expensive it can be to get a new customer. But you can market to your current customers for little or no cost. Capturing and using customer contact info can mean the difference between a profitable business and one that barely gets by.
Your business has more customer value in it than a customer can possibly digest in a short visit so if you aren’t continually marketing to your customers, you are throwing money away!
You can make customer contact capture easier simply by using the power of free from tip number one. Simply start a monthly drawing to give away something free and print some registration slips visitors can fill out. Also have people register online on your website.
Tell customers they only have to register once for all drawings and you will contact them monthly via email to let them know who won. Of course you will always include an offer for a product or service!
What do you give away? Anything with a perceived value makes a great free item. Free items do not have to be expensive. Buy something on sale at WalMart or at eBay and offer it. You can also offer free informational reports that help people solve their problems. People are always looking for ways to solve problems they are having.
Of course, once you capture this information you have to do something with it. If you’re too busy to take on any more work, then the next tip will help you out.
3. Use automated tools to keep in touch with customers
Once you have a customer list, I recommend you send a minimum of 25 “messages” a year to it. A message could be an email, direct mail piece, fax, or phone call.
If you don’t use an automated tool to do the work for you, you’ll likely be too busy to get the job done. When you automate, your messages go out regardless of how busy you get (the more messages that go out, the busier you’ll get).
One tool you can use is an email autoresponder, which is a web-based system that sends out emails when someone signs up. It sends out emails at intervals you set up. You can also set it up to send an email on a specific day, such as a holiday.
The great thing about an autoresponder tool is that you enter your messages in the autoresponder one time, then it automatically sends emails to your list. You can also broadcast messages any time you want.
Using this tool, keeping in touch with your customers is easy and it will help keep the competition from creeping in and stealing your customers because they’ve forgotten about you and the services you provide.
https://mf.gov.dz
https://meioambiente.mg.gov.br
https://omzs.cn
https://czerwona-skarbonka.pl
https://134mov.com
https://macsadventure.com
https://izumiya.co.jp
https://hotman188.com
https://visionufabet.com
https://slickproductsusa.com
https://construible.es
https://invoicesimple.com
https://moreindepth.co.uk
https://imcbill.com
https://ninetyone.com
https://dosasf.com
https://playmobile.pl
https://erv.de
https://alliedmachine.com
https://completedigitalphotography.com
https://beyond360va.com
https://apollollc.org
https://tagesthemen.de
https://fitmin.cz
https://163yu.com
https://varldenshistoria.se
https://lukevn.com
https://rogerfedererfoundation.org
https://eksioglunakliyat.com.tr
https://80vps.com
https://spartoo.it
https://hhd.group
https://carterphotographics.com
https://strochmarket.com
https://hallmarkfloors.com
https://condolaunchsg.com
https://axiveda.ch
https://279338.jp
https://sfaa.net
https://sifa-sibe.de
https://laserquest.com
https://tuvangiatrongrang.blogspot.com
https://yiqnet.com
https://artincontext.org
https://sohophoto.com
https://knickerbockerlinesville.com
https://op110.com
https://onapply.de
https://infinitythegame.com
https://hangarone.com
https://kaestle.com
https://ive.edu.hk
https://ewerk.com
https://aronsonllc.com
https://focushope.edu
https://ruuvi.com
https://creativity.org
https://freenews.fr
https://unipart.com
https://traversebayfarms.com
https://invado.pl
https://optimumtheme.com
https://icopal.se
https://kgwn.tv
https://pregnantchicken.com
https://synchronoss.com
https://decos.co.jp
https://royalcanin.be
https://ljungby.se
https://xyng.co
https://coagenergycouncil.gov.au
https://rosalind.info
https://pfizer.se
https://euro-tax.pl
https://warsow.net
https://businessprofilepro.com
https://zehnder.ch
https://dbvault.net
https://prudential.com.hk
https://scidac.gov
https://coral.org.cn
https://vandam-demo.squarespace.com
https://vicinitee.com
https://job2299.com
https://helgoline.de
https://templatik.com
https://freesmug.org
https://starworldwidenetworks.com
https://easy-designs.net
https://overquick.com
https://towerjazz.com
https://naicu.edu
https://smittenicecream.com
https://hatipoker.live
https://marthamelo.com
https://mister-auto.com
https://biblemapper.com
https://threedaysgrace.com
https://tokobi.or.jp
https://websitethailand.com
https://desertfinancial.com
https://recordingrevolution.com
https://akaxin.com
https://btd-tanztherapie.de
https://fiercemedicaldevices.com
https://zmpd.pl
https://airweb.fr
https://alpsbrands.com
https://lacnl.com
https://ancona.gov.it
https://doind.gov.np
https://backuppc.sourceforge.net
https://energyhub.com
https://wintershall.com
https://ljmdesign.com.au
https://evilgeniuses.gg
https://keol.io
https://ryjj520vip.com
https://businessspace.sg
https://dcy.go.th
https://zhuboqiang.com
https://valleywebstudio.ca
https://akeenservice.com
https://sunparks.com
https://vanilla.co.za
https://communicationmatters.org.uk
https://theinspiration.com
https://speroforum.com
https://savoynetwork.com
https://ufabetideas.com
https://bskv.de
https://i2cat.net
https://nissan.be
https://mie.cl
https://ldyjz.com
https://royalcanin.com.tw
https://seoso.cn
https://ygsqy.cn
https://cellularabroad.com
https://w88mlivethai.com
https://database-search.com
https://25cr2ni4w.net
https://muob.ru
https://nittoatpfinals.com
https://soluzionismart.it
https://brunner-group.com
https://maquinaderemo.org
https://rind-schwein.de
https://correosdemexico.com.mx
https://imgt.org
https://shemalez.com
https://nurfilme.com
https://yamasters.com
https://bookpleasures.com
https://gzswtzb.org.cn
https://randomcoloration.ru
https://iamlights.com
https://tekniskaverken.se
https://landscapemagazine.co.uk
https://pyrenees-parcnational.fr
https://drbradleynelson.com
https://autohaus24.de
https://webfive.com.br
https://phoenixos.com
https://officialauthenticscowboysstore.com
https://creative-feat.com
https://sparkasse.it
https://brikarmedia.com
https://dbusinessnews.com
https://enquete-debat.fr
https://iu.edu.sa
https://cgs.org.uk
https://adobeprerelease.com
https://luxstay.com
https://managementscope.nl
https://axians.fr
https://qatarliving.com
https://libri.it
https://spryox.com
https://c165666.net
https://aristeia.com
https://danaview.com
https://mairie-lille.fr
https://readytogoonline.com
https://silverstonedvd.com
https://horizon.ai
https://innovativedesigns.ca
https://cirkuit.net
https://laperawifi.com
https://unexplained-mysteries.com
https://yardley.ca
https://westchestermedicalcenter.com
https://stockbrokers.com
https://hobbytron.com
https://rtx.dk
https://klepierre.it
https://aafje.nl
https://thietkehomexinh.com
https://66kvkv.com
https://hireanillustrator.com
https://appmedia.jp
https://dalenys.com
https://really-simple-plugins.com
https://motulevo.com
https://skepticsannotatedbible.com
https://talkonlinepanel.com
https://belapan.by
https://qnet.cz
https://abogados365.com
https://kuruten.jp
https://land-book.com
https://stackcp.com
https://competan.com
https://speartek.com
https://autocrew.nl
https://eneco.be
https://showitsite.com
https://hcgshotsus.com
https://clearchannel.co.uk
https://kudos.co.nz
https://filsonhistorical.org
https://ecoflobiofilter.com
https://rockbottomgolf.com
https://ufabetmap.com
https://mged.org
https://levelcrossings.vic.gov.au
https://plwl.cn
https://advertisingbusiness.org
https://bimago.com
https://avtopilot-online.com
https://myh.org.uk
https://threerivers-s.com
https://983535.com
https://bwv.de
https://rother.gov.uk
https://daothi.com
https://scrivito.com
https://igm.de
https://yk-fm.com
https://diymfa.com
https://406002.com
https://pabuilders.org
https://aef-isobus-database.org
https://ijpcm.org
https://weyermann.de
https://aboutgeneticcounselors.com
https://getcsstemplates.com
https://asiandates.online
https://lawgeex.com
https://pauw.com
https://croakey.org
https://vhir.org
https://edbuild.org
https://gojx.com
https://evidaliahost.com
https://reisevor9.de
https://molab.go.kr
https://christianconcern.com
https://flashbackj.com
https://adwordsppc.in
https://mindthebet.co.uk
https://cariss.co.uk
https://tijuanamovil.com
https://the-escape.co.uk
https://selebrummedya.com
https://babyjoggerstrollers.com.au
https://barbajs.org
https://greencine.com
https://ecglobe.com
https://markwarner.co.uk
https://fontsforinstagram.com
https://lorensbergs.co.uk
https://twolivesleft.com
https://pokeridn88.net
https://daftarpokermobile.com
https://registermyguarantee.com
https://huanqiucdn.cn
https://popularcocktailrecipes.co.uk
https://bifr.nic.in
https://jogoresponsavel.pt
https://strengthandconditioningresearch.com
https://mycalidesigns.com
https://photographyourbusiness.com
https://beapi.fr
https://daftar-sbobet888.com
https://megaherz.org
https://paf.es
https://dexma.com
https://kaicons.com
https://88.208.218.79
https://partofabiggerplan.com
https://xn.lgbt
https://foldnfly.com
https://rankmyagent.com
https://istpravda.com.ua
https://livewebcast.in
https://filecys.fr
https://zoo-wuppertal.de
https://stadt-fuessen.de
https://gtt.es
https://booklive.co.jp
https://ketoluxdiet.net
https://fl-dof.com
https://131602813.com
https://globis.jp
https://5598992.com
https://smartagenda.fr
https://harddrop.com
https://leica.org.cn
https://webklik.net
https://codeflow.org
https://deutscherskatverband.de
https://chujuwang.cn
https://crbank.com.cn
https://7group.in
https://nsp.ru
https://info-uri.info
https://interact.lu
https://raj.ru
https://hnszyy.com.cn
https://whalewatch.co.nz
https://european-elections.eu
https://myfloridahomesmls.com
https://ecoforest.es
https://iiyama-ouendan.net
https://melissawoodhealth.com
https://kirayaka.co.jp
https://0f52ba.com
https://copelandredbones.com
https://phreesia.com
https://flmxzl.com
https://siti.fr
https://bity.com
https://beseen.tours
https://digitalcitizen.ca
https://isacombank.com.vn
https://dxstnu.edu.cn
https://cisc.cn
https://marketresearchengine.com
https://antuan.com
https://python-poetry.org
https://txmidwesteye.com
https://bellevue.net
https://earth3dmap.com
https://veriato.com
https://livementor.com
https://freshportal.nl
https://arunachalpradesh.nic.in
https://thisisthebrigade.com
https://websites999.com
https://quodrecuperet.ru
https://filosofie.nl
https://lasdnews.net
https://somewhatfrank.com
https://nissan.biz
https://paper-journal.com
https://sten.se
https://gxyj.com
https://cirqlive.com
https://siroo.xyz
https://redington.com
https://network-weathermap.com
https://endless-sport.co.jp
https://dywang.cn
https://bjczy.edu.cn
https://authsmtp.com
https://fragmat.pl
https://getdbt.com
https://efa08.com
https://talentstimuleren.nl
https://organsociety.org
https://heyman.info
https://kbdesignphoto.com
https://ptcmysore.gov.in
https://bradleymanning.org
https://gartenlinksammlung.de
https://hurlbutvisuals.com
https://thiennhanstone.com
https://fer.ch
https://webaruhazjogicsomag.hu
https://clearaudio.de
https://famousbloggers.net
https://yangwentao.com
https://gotoeucasino.com
https://fabianmach.com
https://eursafety.eu
https://genewatch.org
https://mepn.com
https://dallascountyvotes.org
https://mauis.com
https://geekscape.net
https://hlcqsy.cn
https://laughteronlineuniversity.com
https://hueper.de
https://radialchaser.ru
https://paintingsinhospitals.org.uk
https://weiterbildung-hamburg.net
https://ufabetlocal.com
https://accessacloud.com
https://shearsman.com
https://riotintoalcan.com
https://statuscode.ch
https://nyyintong.com
https://mysta.tv
https://cprover.org
https://heritagebooks.org
https://usab-tm.ro
https://chu-nancy.fr
https://casinomontecarlo.com
https://nrjmobile.fr
https://plus4u.net
https://attendify.co
https://togj.com
https://rubellmuseum.org
https://velop.no
https://zoes-place.org.uk
https://eckharttollenow.com
https://berg-hansen.no
https://tutora.co.uk
https://klxml.dk
https://opengovawards.org
https://nucleusmedicalmedia.com
https://737.com
https://freesmileys.org
https://umweltnet.at
https://si-soft.or.kr
https://gewex.org
https://made-by-rae.com
https://darksite.ch
https://hdwanbo.com
https://animalnetwork.com
https://nagt.org
https://zcommunications.org
https://cadastre.ch
https://mesa-nhlbi.org
https://lockhart-meyer.co.uk
https://wingsofrescue.org
https://femaflavor.org
https://packback.co
https://whitepearl.biz
https://hoocoo.net
https://disque.de
https://leexam.net
https://wickedlocalfavorites.com
https://searchufabet.com
https://shijinyiqi.com
https://lguplus.com
https://atsurf.net
https://bch-bruehl.de
https://palminfocenter.com
https://batiment-numerique.fr
https://icc.at
https://darkhorseanalytics.com
https://sanitainformazione.it
https://onlylog.com.br
https://deployhq.com
https://graceland.edu
https://myacademicdessertation.com
https://honka.com
https://citations.education
https://savills.com.au
https://newinnovationtechnology.com
https://voordelig-online.nl
https://fa317.cn
https://reddoor.biz
https://howcanishareit.com
https://cc-egov.de
https://push.be
https://bmwusfactory.com
https://ciph.com
https://radiokot.ru
https://51serive.com
https://spaceshower.jp
https://yfai.com
https://regions20.org
https://youngeagles.org
https://simphongthuyvietnam.vn
https://cchsfs.com
https://flexamedia.com
https://thedmonline.com
https://insidetechnologies.eu
https://aga-ranges.com
https://interrasystems.com
https://hipfoodiemom.com
https://rainforestrescue.org.au
https://trgo.co
https://mdcoastdispatch.com
https://lumix-festival.de
https://realseeds.co.uk
https://dgcustomerfirst.info
https://kencorp.co.jp
https://certsimple.com
https://ddesign.fr
https://chicobag.com
https://chirohealthusa.com
https://alipay-inc.com
https://sztc.com
https://amuse-s-e.co.jp
https://izh.ru
