I am starting a new series of articles explaining exactly what network marketing is, how it works, and exactly how you can benefit from the experiences of others who have been around this game for a lot longer than you.
Article 1:
How Network Marketing Works
How network marketing works on the Internet is a very thorough explanation but can simply be explained to mean marketing a resource or product with the assistance of a network of other people that are self-employed.
Together, the network marketer and other marketers have banded together in a like-minded campaign to network their abilities to bring about a campaign that is unified with everyone striving for the same results.
Network marketing is also considered MLM. For very concrete purposes, to stay away from confusion, this article will be discussing the network marketing model as the multi-level marketing experience.
They are many Internet marketers that believe multi-level marketing to be next to impossible when accomplished on the Internet. This idea is far from the truth. In fact, network marketing seems to be designed for the Internet.
Studies have shown that only about 1% of individuals that frequent network sites are interested in the venture. When this figure is taken as a whole, considering all of the multi-level companies doing business online, the 1% solution is not accurate at all. If it was, there would not be the thousands of multi-level-marketing companies doing business on the Internet and flourishing.
Network marketing starts with lead generation. Everyone that is a home based private distributor needs to generate quality traffic to create their downlines, inside the network’s organization. The marketer’s returns depends on this.
There are many diverse Internet methods that are used to generate targeted leads. A website needs to be in place to promote the products and the organization. This website needs to be linked to the company’s website so visitors can join the company’s program to become private distributors, should they decide to do so.
In turn, the network marketer’s website needs to have traffic flowing into it. This is done by submitting their site to all of the major search engines so visitors can find it when using relavent searches.
There are many countless other methods used to direct targeted traffic to the promotional website. Some of these methods involve email newsletters, article marketing, pay-per-click advertising and outsourcing for paid lead sheets.
These methods are only a few of some of the most trendy ways that network marketers will use to drive traffic to their sites to convert prospects into downline distributors. Almost all network marketers use a combination of methods.
The newsletter method is a list building technique that is vital to the success of the network marketer. The ongoing process of sending subscribers updates and enticements inside the newsletter gently pushes the subscriber into joining the program eventually. List building works at converting the leads to a signup on the marketer’s downline.
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