New Internet marketing tools are coming online each
and every day. Why should you care? Mainly because
these new marketing tools can have a dramatic impact
on your online traffic, leads and sales. So much so,
your online competitiveness can greatly depend on you
finding and using these new marketing tools before
everyone else does.
And as Internet marketing grows more and more lucrative,
it is becoming more competitive each day, so staying
aware of what’s happening has become vital to your
online success. More importantly, if you’re a full-time
marketer like me, your livelihood will largely depend
upon you being able to keep on top of all the new ways
of marketing on the web. With these considerations in
mind, I would like to list some new or relatively new
marketing tools that have been effective for me in my
online marketing. Some of these are marketing software,
others are SEO strategies, marketing tips and the like…
all have helped me achieve my online goals.
Here are some new marketing tools you can try:
1. Real Link Finder
Neil Shearing’s “RealLinkFinder” is a handy little
link-building tool you can use to increase your link
popularity and SE rankings.
It lets you find targeted blogs that don’t have
the “nofollow” attribute tag so your links will count
in all the search engines. Great way to build targeted
links related to your site’s main keywords or keyword
phrases. This is one “No Cost” link-building tool you
should try: reallinkfinder.com
2. Peel Away Ads
Simple ads which sit at the corner of any webpage,
when a cursor hovers over the pulsating image, the page
peels away to reveal your ad or promotion. Might seem a
bit gimmicky, but like the pop-up or fade-in, they do work.
You do get more sign-ups and sales – pealawayads.com
3. Video Marketing
Using videos as marketing tools has now become commonplace
on the web. If you’re not promoting with videos, you are
losing a large portion of the online traffic or surfers
currently on the web.
Even using videos to explain your site or product will
increase your conversions and sign-ups. Viral videos
embedded with your links or site url can produce results
when placed on YouTube or Google Videos. If you need help,
one recent commercial product has been from Simon Grabowski
(GetResponse) called TalkStream, which lets you put streaming
audio and video on your sites. Just Google to find it.
4. Social Media Bookmarks/Tags
One of the most significant changes in recent years has
been the rise in importance and use of social bookmarking
sites like Digg, Del.icio.us, Technorati… these sites are
now commanding huge traffic numbers and should not be ignored
in your online marketing.
You must connect your content with these sites. This is very
simple to do since social media sites use tags, which are more
or less simple keywords that help classify content and links.
If you’re using the popular WordPress blog software, each
category will be considered a tag.
You can create a simple tag in technorati by using this code:
new marketing tools
Remove the *asterisks in actual codes.
5. Add this Button
One of the easiest ways I have found to tap into the whole
social media bandwagon is to put the Addthis button on your
webpages and let your visitors bookmark your content for you.
This button is free and only takes seconds to set up on your
pages. In case you’re wondering if this button works, I recently
received 70,000 visitors to one of my sites in one day from these
social media sites. Granted most of this traffic is transitory
and not permanent — the huge traffic numbers will only last as
long as your links/bookmarks are on the front pages of these
But where there is smoke, you can make fire.
6. Blogs RSS Feeds
Likewise, you must have a blog and RSS Feed associated with
your site or product. It is vital that you take advantage of
this technology to get your content broadcasted across the
web and around the world.
RSS is only simple code that syndicates your content to
all interested parties; it originally stood for “Rich Site
Summary” and was a way of summarizing your content and
broadcasting it. Most people now refer to RSS as Really
Simple Syndication. You need a “newsreader” or aggregator
such as Newsgator, Google Reader, My Yahoo! or Feed Demon
to access all your feeds.
One little blog traffic tool I find helpful is John Reese’s
BlogRush, which helps syndicate your blog posts on other blogs. Just Google to find it.
7. Expert Marketing
Another effective way to market online or off is to
promote/prove yourself as an expert in your chosen field.
Creating articles, ebooks, websites on a subject that
interests you will make you an expert. Once you gain
credibility as an expert, your marketing will become
Some obvious places to help build this credibility would
be EzineArticles, SelfGrowth, Ideamarketers… I have found
these places are excellent for getting your name and your
8. Long Tail Niche Marketing
One of the most effective ways to market online is to
use long tail keywords in your niche market. This simply
means instead of targeting very general and very
competitive keywords, you target less competitive
long tail keywords in a smaller niche market.
I have found this tactic especially good for affiliate
marketing, and the trick is to find the exact long tail
phrase someone is using in the search engines and then
construct content/url to match it. I find Brad Callen’s
Keyword Elite software program extremely helpful in
finding those long tail keywords.
9. Guru Fast-track
One of the fastest and quickest ways to earn large amounts
online is to hook up with big marketing gurus and use their
huge contact lists. If you have a high quality info product,
then JVs (joint ventures) with these savvy marketers can
be a very viable option for you to try.
These marketing gurus or experts are valuable marketing
tools you can use to your advantage. Granted, their
aggressive marketing methods do turn many people off,
but there’s no denying their methods do work.
10. Micro-List Marketing
Micro-List Building is one of the most effective online
marketing tools you can use. Quite frankly, I have found
building a large opt-in list is not the real key to online
wealth but instead creating small micro lists for each of
your promoted products to be much more effective. You can
have hundreds, even thousands of these different micro-lists.
Use an unlimited autoresponder program like Aweber to handle
and manage all these lists.
Studies have shown interested customers may not buy on the
first visit, that it may take up to six or seven reminders.
So keeping in contact with an interested customer, one who
is looking and in the right mindset to buy, will definitely
increase your sales.
Here, rather then the hard-sell, the emphasis should be on
collecting contacts in order to give them helpful informative
content on the product they’re interested in buying. Supplying
quality content should be your main goal; let the selling take
care of itself. If you get the first part right, the sale will
In conclusion, you must remember when dealing with such a
complex creature as Internet marketing, in most cases there’s
no one single marketing tool that will do the job. Instead you
need a whole orchestra of tools working together in order to
make your online marketing the most effective. So why not try
some of these tools in your own online marketing and see the
results for yourself. You have everything to gain.