What is Niche Marketing….A niche market is a simple term used to describe a small section of a larger market, for example a niche marketing website will target a smaller, more focused subset of a market sector, take internet marketing for example, if you were to put the term ‘Internet marketing’ or ‘web marketing’ into Google you’ll probably end up with around seventy million results, which lets face it is quite a hard market to crack, however if you were to enter the search term ‘Article submission software’ you’ll see that the results total around the 1.6 million figure, this serves as an example of a niche market, a segment of a larger market.
The premise to profitable niche marketing, is relatively simple: find a market your either interested in or a market which you think will be profitable and start dissecting it up into smaller segments. So lets assume you already know how to research, find and build a niche market website, by the way if your unsure of how to do any of this please feel free to take a look at my other free articles on how to set up a niche marketing business.
So you’ve established a niche market based on sound and initially exhaustive research, you’ve optimized your niche site to target your new niche market. So what now…how do you get your new niche website in front of all of those eager buyers?. Well, as I’m sure you know your first port of call should be to get your site indexed by the leading search engines, don’t worry about the hundreds of smaller ones as they will pick up on the tails of the larger ones.
For this article we’re going to concentrate on ‘Google’ because its the biggest and best known, and once your niche marketing website ranks in Google your half way there.So how do you get indexed quickly?
You could pay someone to do this for you, you could start building relevant links to your site, or you could just click over to Google and fill out your details and wait for them to crawl your new niche site, now all of these approaches are fine in there own way, and yes there are lots more options you could pursue, but I like to hit the ground running. If I’ve done my niche marketing research properly I’ll know that I have a very good chance of getting my niche marketing web-site to rank high, I know this because my research has indicated the niche to be relativity small with perhaps little relevant competition.
My next step is to take my niche keyword list and start writing keyword rich content articles, now I’m sure your sick of hearing about articles, but stick with me, when you do this right you’ll be laughing. OK, so you write your articles, I normally try to write around 20 to start with, I try to get the most relevant keywords into each article (while leaving it looking natural), now take all of your articles and add them to your website, even if its just a sales page at present, why do this?.
Providing good, relevant and original content is the best way to climb Google ranks, and Google loves it. Believe me if all you’ve got at the moment is just a fancy sales page, think again, you’ll struggle to rank well, and your share of organic traffic will be non-existent. Don’t forget to optimize each new page, I.e. meta tags, Description tag, Keyword tag’s etc., use the ‘h1’ tag for all of your headings. At this point it’s a good idea to add a site map to your site, I know this all sounds like a lot of work, and it is, but let’s face it, even your little niche marketing business is in fact a real business and should be treated as such.
If you do the work at this point it will pay for itself very quickly. Now that your niche marketing site is Google friendly you need quick exposure and indexing. Now you need to submit your articles to as many article sites as you can, now for this step I use an automatic submitter software..NOTE OF WARNING, using an automatic submitter is only acceptable for this first step, you must discontinue using it after you have launched or Google will take a dim view and ultimately penalise you
By submitting your URL embedded article to so many article sites within a few days you’ll spread your links virally, in fact if your article content is good it will be picked up by many other niche site owners looking for unique content which will not only get you indexed by Google fast, it will also bring you targeted traffic. Remember don’t try this method again for the same niche market site, when you add further articles to your site all you really need to do is submit to a handful of the best article sites (with a high PR rating).
For example ‘EzineArticles’ has a PR6 rating at the time of writing, and from experience if your articles are good you’ll get great traffic. For a series of 12 articles I recently wrote over a couple of weeks regarding a health niche, I received 1368 views, resulting in 987 unique visits to my niche site, this was in the space of just six weeks and for only submitting to one good article site.