In this article, dental marketing consultant Ed O’ Keefe shares about the new dental marketing ideas developed for the dental marketing business. For the dental marketing consultant, one of the best ways to become successful in the business of dental marketing is to develop new ideas, like creating a “gameplan”. What does this idea of gameplan refer to? It refers to developing a gameplan that would help you to double new patients in your dental marketing business. So the more new patients that you have, the more successful you will be in your business. Developing this kind of idea is one way to be on top of the dental marketing area. Then for the dental marketing consultant, there’s also the Internet.
Nowadays, more and more people are using the Internet in their everyday activities. Be it in shopping through e-bay, looking up for prices of cars in automobile sites, or simply logging in to social networking sites, the Internet has been a part of people’s lives already. With these facts in mind, the Internet itself can be considered as a one of the new dental marketing ideas. We can use the power of the Internet as a new strategy to become successful in the field of dental marketing. So you would ask, “How can the Internet help you become successful in dental marketing?” or “What makes it fit to be considered as one of the new ideas for dental marketing?”. The dental marketing consultant will also provide you with answers to these questions.
PART I: On Creating A Gameplan…..
So how do you create a gameplan? The answer to this is that you should come up and set for goals. The dental marketing consultant would advise you to set goals for: (1) how many new patients you want; (2) what type of patients you want to attract; (3) how many referrals you want to generate; and (4) how much you expect each patient to be worth.
#1: Setting Goals for How Many New Patients You Want:
The dental marketing consultant would say that setting goals on how many new patients you would like to have can be one of the very helpful ideas. Set the number of new patients that you would have, let’s say, for a month. Having this number in your mindset can help you target a specific number of patients at a fixed rate in a month (let’s say 3 patients in a month). Then as time passes by, you will be able to add more new patients to those fixed numbers of new patients ( let’s say from the fixed number of 3 patients, you will be able to have 4 to 5 patients in a month, etc.).
#2: Setting Goals for What Type of Patients You Want To Attract:
The dental marketing consultant would also emphasize that determining the type of new patients that you would want to attract can also be helpful in dental marketing. These could vary from patients from different kinds of status and professions (lawyers, accountants, engineers, etc.). Having these ideas would help you in setting up the income that you would like to have in a month; as to how much you would charge for this type of patient, etc. depending on their status and professions.
#3: Setting Goals for How Many Referrals You Want To Generate:
As you will be able to satisfy your new patients with your services, the dental marketing consultant assures you that there would be a very big possibility that the number of patients that you have set for in a month will increase in number.. through their referrals. They would come up with ideas of introducing you to their friends, relatives, etc. Your patient would say, “Hey, I’m very satisfied with the services that my dentist gives me… so maybe I would introduce them to my family and friends!” Through this, you surely be able to be more successful in your dental marketing business!
#4: Setting Goals for How Much You Expect Each Patient To Be Worth:
For this part of the gameplan, the dental marketing consultant would advise you to set the price on how much each new patient would be worth, or what the “lifetime value of each new patient is”. Say for example, you would come up with ideas that for your patient who is an accountant you would charge $900, for your patient who is a lawyer you would charge $950, and so on. Having this kind of planning in dental marketing can help you set how much income you would have within a month or a year.
PART II: On Using The Internet….
As one of the new ideas for dental marketing, the dental marketing consultant will also emphasize the importance of the Internet. The Internet is useful due to the following facts:
(1) More and More People Are Going On-line:
As stated earlier by the dental marketing consultant, more and more people are using the Internet in their daily activities. Growing numbers of people are searching on-line compared to any other media for their service providers; to get directions to places they want to go, to chat in social media directories, to get in touch with friends and other people through various social networking sites, etc. Now as you build your own website for your dental marketing business, and as more and more people are making use of the Internet, make sure that it would be presented in a way that could increase the traffic of your visitors (which could be your potential patients).
(2) The Power Of Keywords:
Coming up with a new ideas for good key words can help you become successful in dental marketing as well. The dental marketing consultant would advise you to use specific keywords (such as dental, marketing, or any specific keyword that you can come up with). If done correctly, you can literally dominate your area in the Internet… and you will be able to overcome your competitors in the business!
(3) Every Visit Counts:
As one of the best ideas, getting new patients through the Internet in dental marketing is absolutely FREE! The more visitors you have on your site, the higher the ranking of your page is. So, if your site ranks higher in the search engine, then you can get people to find your own website without having to pay Google, Yahoo, etc. for every click. And this means your site will possibly be much more “famous” than any other site in the net. So that’s why the dental marketing consultant would emphasize the fact that every visit counts!
(4) The Best Of Both Worlds:
If you have ideas of getting free (or natural) traffic and get paid traffic as well, then you can enjoy the best of both worlds in the Internet! For the dental marketing consultant, the key is that when someone searches for “Your Town Cosmetic Dentist” in the Internet, you would want to be the one that is displayed all over Google or yahoo. Whether your visitors would look up, down, to the left or to the right, it doesn’t matter. You want all doors to lead to you!