I have risen like a phoenix from the ashes.
After 3 and a half years of hard work, frustrations, failures and huge financial losses, I now know what it takes to be a successful Affiliate Marketer.
This article does not deal with the ‘Traffic’ aspect of Affiliate Marketing, because with all the traffic in the world, you are not going to succeed if there are little or no conversions.
From my experience, I firmly believe that there is no such thing as a TOP CONVERTING sales page.
Forget about those that claim to have made millions, or make millions as affiliate marketers.
Let us talk about affiliate marketing as a livelihood, as a source of regular livable income.
Looking for a successful niche market that gives the biggest paycheck is OK, but that big paycheck does not come by the waving of a magic wand, it comes through sound, tried and tested marketing practices that have been proven over years.
Affiliate Marketing is no different from any other type of online marketing and what works for online marketing will and must work for Affiliate Marketing.
The Path to Maximum Conversion and Profits.
Step Number One.
Get to know the product you are about to promote.
You cannot market a physical, consumer product online, if you, as the marketer do not know the product. The same principle applies to marketing a digital product as an affiliate.
To successfully promote an affiliate product, you must first answer these questions:
Is the product good enough to promote?
Do you know the product well enough to recommend it?
The only way to answer those questions is to buy the product and check it out.
Get to know what the product is,
Get to know what the product does,
Get to know what the product has done,
Get to know its limitations,
Get to know if the product is, as described by the vendor’s sales page?
Once you have equipped yourself with the knowledge about the product then move on to the next stage of promoting it.
Step Number Two.
Give the product a unique image of its own, independent of the Vendors Sales Page.
It is a gross misconception, when people think it is possible to successfully market a digital product as an affiliate without even a website.
There are a lot of marketers who have tired (and failed miserably) to market a digital product as an affiliate through PPC campaigns alone, with just their affiliate URL or LINK as the destination URL in their PPC campaigns.
What everyone who attempts this, fail to realize, is that, they just end up paying the search engines for the clicks that take the visitors to the vendor’s sale page. A colossal waste of money.
There is not going to be any conversion, because in all probability the vendor’s sale page is ‘STALE’, it is ‘NOT CONVINCING ENOUGH’, and most of all the prospective buyer has arrived there WITHOUT BEING CONVINCED ABOUT THE PRODUCT.
DO NOT RELY ON THE VENDOR’S SALES PAGE TO DO THE SELLING.
To ensure a high rate of conversion, especially if one is using PPC campaigns, the prospective buyer has to be completely convinced about the product, with his or her mind made up to buy it, before they arrive at the vendor’s sale page.
It is very important to consider or treat the vendor’s final sales page as a CLOSING page and NOT as a SELLING page.
The vendor’s sales page should strengthen, and/or reinforce the prospects decision to buy and actually be instrumental in closing the sale.
One should NEVER depend on the vendor’s sale page to do the selling.
Before you decide to promote any affiliate product, do the following:
Have your own website with your own domain name
Create a web page dedicated to the product you want to promote
Make the page on your website the first port of call for the prospective buyer.
Step Number Three.
Sell the product on your website.
In step number one,
You purchased the product and got to know it.
In step number two,
You set up your own website under your own domain name,
now create a web page and promote the product on it.
Make this web page, the first landing page for all prospective buyers,
Write an independent and candid review of the product and put your name to it.
Include a third party’s review if possible.
Include as many Testimonials as you can lay your hands on.
Add a link to the vendor’s sales page.