Let’s break it down by each word first. You have attraction and you have marketing. If you don’t know what these words mean or you don’t own a dictionary, don’t worry, I’ll define each one now.
Attraction- (1) attracting or being attracted,(2) person or thing that attracts, physics the force by which bodies attract or approach each other
Marketing- (1) selling or buying in a market, (2) activity or process involving research, promotion, sales and distribution of a product or service
So put the two words together and what do you get? Attraction marketing. Still not satisfied with the definition? Good I hoped you wouldn’t be.
The reason so many marketers talk about attraction marketing and use it is because it flat out works. When you own a business, you will typically have to do some kind of marketing. Most marketing you see on a day to day basis is being shown to you without your permission. You are bombarded with advertisements everywhere. From the television, radio, newspapers, magazines, the internet and even buses. If you notice now, advertisements are showing up in places you would have never expected.
The other form of marketing requires your permission or when you seek out something particular. For example a marketer positions themselves to be found by you on the subject of sports. You type in “how to spin a basketball on your finger” into a search engine and voila, there is this marketers website. This is where attraction marketing comes in. Attraction marketing is the act of positioning yourself to be found by your target market. You as the marketer are providing real value so when someone does find you they are inclined to take action.
This is much simpler and easier for an internet marketer compared to shoving advertisements down the throats of your future prospects. Your marketing is more magnetic and attracts only the type of prospects and customers that you want. This is also a much easier process if you are in network marketing. Network marketers need to sponsor members into their downline and have product purchases in order to earn an income. Using attraction marketing can make this much easier compared to cold calling and trying to sponsor everyone they come in contact with.
Attraction marketing also does a lot of the filtering and sorting for you before you even do business with someone. It can weed out the people you want to interact with and the people you don’t. So a simple rule of thumb to remember is if you are marketing anything, simply position yourself to be found by your prospect or customer and everything else will work itself out. Do not market forcefully unless you want to take away some zeros in your bank account.
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