Dampening factors often distract us from the path we’re walking, where problems pour in and the team looks for solutions. If a team is lucky enough to have strong leadership, losing focus will be less of a pain in the ass than striving to strike perfect balance in each and every element of an ongoing marketing campaign. While striking good balances is often taxing, it’s good to kick back and review the most basic thing in every marketing work we do – Marketing Goals.
In bigger corporations, companies often set aside a portion of its expenses to the marketing department every year without fail. For a thousand, maybe a million reasons, marketing your brand, product or services will open the opportunity door to both businesses and/or its target audience. Even for successful companies who’ve made millions of dollars in its years of service, a business remains a gamble, but you can control the odds.
Setting marketing goals before and/or along the process of planning a marketing campaign is fine, but don’t start without one. If you’re employed, your role is never to junior to propose a notion or enact a viable substance to the marketing plan for the team to help find or achieve a marketing goal; in line with the company’s corporate missions, objectives and targets. Putting in front targets are one set of different element altogether – They are like objectives rather than goals.
Objectives vs Goals
Imagine you’re in a game of soccer. 11 players and 1 goalkeaeper. Each and every player’s primary objective is to lead the team to score a goal. Once a player scores a goal, the team earns one point. Same goes when it comes to marketing campaigns – Your objectives are to perform X, Y and Z so that it contributes to the overall marketing goals that are set thereof.
Marketing goals do not have to be general – They can be as simple as achieving 1,000 sign-ups to increasing the company’s target audience (raw) to 500 service inquires. It’s important to attain data at the beginning of a marketing campaign first: Not as tedious as what project management principles will tell you, but summaries of vital data that applies well to the marketing campaign that your company is investing in.
When it comes to solid Marketing Goals »
You can always rely on it. If you’re lost, start over there. If you’re confused, review the ultimatum. Your assistant don’t know where to start? “Read the marketing goal list, idiot”, would be a good way to start.
It provides a very general measure of achievement – If your campaign works, did it satisfy the marketing goal OR NOT? There are only two answers – Yes or no.
Focused & utterly direct. A marketing goal is often short, concise, direct and focus. Anything other than that isn’t probably a marketing goal. When strong leadership is around, the marketing goal is his cane (rotan).
It’s almost a base factor for each and every marketing work being done, like the nenek moyang or roots for each and every action in a marketing campaign.
You can put it in presentation format for your boss to see, together with your successful marketing campaign (if it really is successful) and you’ll look good. Organized, measurable, disciplined, well-managed. Don’t expect a pay raise though.
When do I set these “goals”?
It should really be done almost all the time. In my line of work, it’s all about results. So does in many other industries. You don’t give people results, they’re not coming back to you. When it comes to subjects that have the volume of external, dampening factors equivalent to the population of China, your attention could easily ovulate. So, for as to anything you do, set goals for each and every one of them.
When you’re writing an article for your company’s websites. EACH ARTICLE.
When you’re thinking of a way to kick someone in the ass and not break the law.
When you’re planning whether PPC is suitable for this business in this nation at their economic status.
When you’re designing a website. (Brings you to the goal roots of a business)
When you’re organizing a campaign to increase brand awareness.
When a drunk chica is dancing in front of you half drunk.
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