Like many internet marketers, I read many predictions at the beginning of the year regarding what to expect for 2008 and what may be the hot trends in the internet marketing industry.
You have probably noticed, as I have, that the internet appears to be changing. Let’s look at these changes and how they point to 3 trends that may offer excellent opportunities for online marketers in the months ahead.
First of all, the internet market is still relatively new. Recent statistics show that only 18% of the world’s population has internet access. However, this is rapidly growing, especially in Asia.
As with all new markets, especially those that involve technology, the first ones to enter are the innovators and early adopters: so-called “internet geeks” and the entrepreneurs.
Then the market gradually enters the mainstream, where the vast majority of the population, and opportunities, exist. There is evidence to suggest that this is going on right now on the internet.
Many regular presenters at internet marketing seminars have commented on how the attendance at these events started to change in 2007. The usual group of “geeks” and “gurus” began to be replaced by people totally new to the concept of internet marketing.
So new that Michael Fortin, one of the top copywriters on the web, remarked that after speaking on stage he was very surprised to be asked questions such as, “How do you create a text file?”, or, “What is an autoresponder?”
More and more people are starting an online business for the first time, people who have limited internet marketing skills.
The veterans of the industry, the top marketers, have either moved on, retired, or are well aware of the trend towards the “newbie” market and are actively pursuing it.
Here’s the interesting part: the way these “gurus” are approaching the “newbie” market is increasing offline. Yes, you read that right. Offline advertising is now becoming very effective for marketing online opportunities.
As a matter of fact, the initial results from an offline marketing campaign being conducted by the markers of the system I use for my network marketing opportunity has shown impressive results.
In addition to this offline trend, as mentioned above, people in Asia are beginning to come online in huge numbers. This is going to be a vast and lucrative market.
In summary, here are the 3 hot internet marketing trends to look for in 2008:
1. The market in Asia.
2. The opportunities in offline marketing.
3. The many new people looking to start an online business.
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