Often small businesses fall into two traps around branding – that they can’t manage it because they are small and that it is primarily about products anyway. While branding does feature the products or services that a business offers, this is only a small part of it. And branding is something that can benefit businesses of all sizes as well as being accessible to everyone. Here are a few reasons to seriously consider working on your company branding.

What is Branding?

Branding is about creating a unique identity for your business that means even when you sell the same products or services as someone else, you can stand out from the crowd and attract customer attention. Small business branding can often be seen as difficult to do as you can’t compete with the big company in terms of resources or manpower. And while this might be the case with resources, it doesn’t mean your branding can’t work for you just as well as theirs.

People relate better to companies that have strong branding and an identity. They vote for which branding works for them with their shop visits, clicks or purchases. By having strong, cohesive branding, your company can be the one that they notice, feel a connection with and therefore purchase from. It can also create brand loyalty and those crucial returning customers.

Recognition Leads to Trust

One thing studies have shown is that recognition of a brand builds trust and people are more likely to buy from a company if they feel they can trust them. Therefore, trust and reputation are key to business success and branding plays a big part in this.

By having that strong, identifiable brand, even the smallest company can begin to build trust with customers. This leads to customer loyalty – 48% of customers say they are more likely to become loyal to the brand during their first experience or purchase with them.

There are lots of ways to create that brand to build trust with everything from catchy slogans and memorable names to attractive and eye-catching colour schemes being used. But the most effective brands combine something of everything. They work on the principle that we retain only around one-tenth of the information that we see when we read something.

But if you include visuals with that information, this rate of retention rises up to almost two thirds. Therefore, having that catchy slogan paired with great graphics, a clear colour palette, brand voice and other elements means you have a better chance of people remembering what you do. That’s why visuals are so popular on social media and almost three-quarters of marketers use them ahead of even video.

Brand Reputation

As you attract attention for your brand and build trust, then you start to create a reputation, be it online or in the physical world. Reputation is crucial for business – it covers everything from customer interactions, product standard, feedback and even how you reward your customers.

That strong, positive reputation can even convince people to buy. 91% of shoppers asked in one study said they were more likely to buy from a brand that they viewed as ‘authentic’ than one that they didn’t. So building that brand reputation can gain you customers in a big way.

Using marketing teams to manage your reputation may seem like something that a small company cannot manage but this isn’t the case. By having external experts who take on tasks such as checking customer feedback, managing social media and creating the right content, you can quickly build and enhance your business reputation.

Making Sales

A strong brand increases the number of leads that you will generate and this, in turn, means making more sales. However, you need to maintain your reputation and standards when generating these leads or the work done by the brand can vanish. Response times, voice and even the actual content you use to handle leads all needs to be consistent with the brand.

Following through on your promises also helps build that reputation. Have a clear customer process with times outlined so customers know what to expect and make sure you follow it – that way people are impressed with what you do and more likely to tell others.

Business Growth

That strong, cohesive brand is crucial for other areas of the business growth. Staff morale, for example, can be a problem. If staff are demotivated, don’t know what the company stands for or feel unimportant, then this can lead to bad customer service. This damages the brand.

So by having a clear brand that employees can get behind, you can offer a better service to your customers. Staff feel proud to talk about what the company does or the services that it offers. And they learn to talk with the brand’s voice, ensuring all of their communications with customers offers consistency. This makes the company seem more friendly and approachable and this is another reason that customers become loyal to the brand.

Branding also stands out to potential investors in the business. According to a study by Reuters, some 82% of investors said that the strength of a company’s brand and name recognition were important factors in a decision to get involved with a business.
What this shows is that from all aspects of the business, branding is crucial. You need to have a presence that is recognisable from your social media profiles and website through to your physical store if you have one. The brand rules how you talk to customers and ensures staff can believe in it.
cashedge
tempovideo
nic
estar
wsau
traditionalmusic
isas
patika
childrenslibrary
khov
castlery
trademap
chatidcdn
keekles
biogossip
baileys
socialsolutionapp
vinnytsia
jamesaltucher
wccbcharlotte
ebravo
atmosphere
hisyptt
pastie
bookmundi
jkb
caribjournal
sinectis
resnap
cpcr
univ-orleans
onlocationexp
afftrack
wiznotes
darmajaya
semtech
scholarsapply
fs1
learnodo-newtonic
smartclick
ecfmg
infovojna
comtube
koptevo
wgz
isb
gopay
klnjudo
mrsiteserver1
unique1
cel
charbroil
familytreenow
forte
dane
sigmanet
botsrv2
circaoldhouses
stelladot
supanet
javlibs
mopoga
handsonwebhosting
deskera
chilipeppermadness
thelmfao
yourcam
multicanais
daznfeeds
magtigsm
voe
fbk
chowbus
tmstor
flinks
kabeleins
mng
caclubindia
echostarapps
ilike
eteknix
elpopular
thehut
unab
megracloud
inrialpes
addthiscdn
720pizle
floriday
ns01
lntk
millennialmoney
brattysis
okazii
snus-mag1
nluug
ticketiq
chatvdvoem
str
buzzfed
smeg
cnmooc
chernihivchanka
manpower
genpi
reepay
adeex
landofbasketball
packlink
pvnsolutions
gun
nukadeti
paleohacks
comcreativecommons
rabonet
azcc
pridecounseling
huzhan
snap
powerbuy
haarlemsdagblad
alkar
foxracing
thebell
cryptocoinsnews
out-law
ticonsiglio
tutorialzine
siteswebdirectory
coveritlive
wiw1
cialis29
wcbi
mdc-berlin
fimela
mintable
80stees
bostonproper
stellarite
newspim
nationaljewish
nimiq
camhub
tetsudo
neocraftstudio
oowata
i-o-h
iprice
unich
supercook
porcore
dns100
masterworks
santafe
micromedexsolutions
cumbria
ohype
languagedrops
privatedelights
itoo
secure-cloud
itmastaren
watchomovies
nait
ecmweb
camra
heraldandnews
forsys
cuegg
ingenta
foothill
renogy
publicsurplus
goalarab
radio-locator
e-sosial
pspad
pacom
engineersaustralia
sogoodly
modnuesovetu
minibc
electricbikereview
gudok
plattsburgh
politobzor
teen-mail
optele
zendegi
thetaskforce
uline
diynatural
aboutnutra
bookmaker-ratings-az
wex
ehealthme
highline
w2hosting
pureleads
texterity
theamericanscholar
cyzowoman
rcf
ampxdirect
anselm
texasstandard
khmelnychanka
rondomusic
couponcause
cmcdn
soliday
swissborg
themeparkinsider
ottolenghi
emotiveapp
ere
netciti
spectrumdns
dns82
s628c
c9wiki
msappproxy
sozvers
nlsdns
flsmidth
slyce
wordplay
vnxx
chatlady-mint
attn
link-m
mojebanka
med
tinywebgallery
stadiumtalk
nat
citibank
downstate
hubs
check-the-weather
iij-dns
sptrkr
szdaqi88
saq
acne
theluxurycloset
freeforumzone
tk2dl
jacksonsart
netzquadrat
flymobi
deleted
toofaced
24x7h
csgb
nuron
thegeekdiary
mehiya
chinadailyhk
driverscollection
interpressnews
nkp
quinyx
canadapharmacy
myownconference
nantes
digitaladblog
pokerstrategy
youteen
xitmi
de10
thesitewizard
epn
thedickinsonpress
hostnine
singpost
thankyou
w
net
tonec
mnwebhost
lipitoratorvastatinla
oaklandnewsnow
smcgov
newser
guiadetudo
profitserver
geekalerts
skapiec
cogecodiffusion
compuware
pinoysflix
vardenafil
qtlglb
itgle
satoshihero
gr
bam12si04
kantartns
mvfglobal
dude
bluelightbride
mco
nethere
aeneas
slayed
lili0003
e
bachelorsportal
bouygtel
trustedchoice
rangers
nutritionvalue
vva
dsnews
sona-systems
slovensko
peacefulpilldirectory
americantower
flashscore
astronet
huanqiuauto
boacompra
t-ru
bookcameo
wexphotovideo
pulsatehq
musimundo
folhape
awsdns-cn-55
discoverasr
over40datingsites
mesonet
webmasterpro
avianwaves
mysms
gerenjianli
otelz
featuredinsights
wbu
markreptiloid
wizard-forum
linkinpark
worldcrisis
madgexhosting
trolleytours
indecentvideos
meltdownattack
psx-place
sbat
gosuncdn
mamapedia
unimedrecife
ronl
mytown
jcu
alfonsotesauro
workup
poqueras
adopsconnt
720pstream
cdrvrs
csuft
nerdnudes
cimalina
frozenstar
lllpg
nos-avg
adrama
infra
ladmedia
previouseroute
lublin
lively
finavia
smartslider3
economie
e-taxi
ketabpedia
univers-startup
retail-week
ucb
wysiwygwebbuilder
tushyraw
rdmag
affairscloud
99taxis
tion
thedefiant
grandfleet
ktre
falundafa
open
soliditylang
digithost
intio
sibsau
curatingincontext
trivago
carlsgolfland
bexar
checkpagerank
naciodigital
cb-intl
wisetail
ufibox
rw
a-zhost
gema
insidefacebook
apta
todesktop
brides-for-dating
rabota
macba
iwayafrica
omblockedips
theworldpursuit
dns3
mobilebytes
hostingxs
dlmate13
xatepsogo
quotecatalog
awsdns-cn-19
quadra
trengo
diabetesselfmanagement
lens
minneapolis
lecturio
mos
crabdance
emovies
amstyles
stbaldricks
zebpay
gritdaily
parcelpanel
baodautu
boerse-stuttgart
1stopbedrooms
coffeeordie
track4ref
suj
xfpan
divine-noise-attack
nic
id-network
lt-nn
elfann
razorpay
davisenterprise
computech-rz
gdemoi
pik-comfort
icstock
cartitles
pdfxd
gamespew
tripadvisor
guidewire
tab-tv
baixarseriesmp4
graphcms
pokemon
shahid4u
doorsteps
kingmods
indecisionforever
hirect
electrodepot
javtube
zortrax
cit
celticfc
nasfaa
pbx-24
judiciary
cmsmagazine
saia
guinness-storehouse
vsedorogi
digibase
canaltutorial
baptisthealth
trendnetcloud
perf1
cocasinclair
joomlapolis
teslatel
gammanetworking
skio
belgianmobileid
sdcexec
aerioconnect
antiibioticsland
dynalist
remotecompany
sosonlinebackup
deporvillage
netcetera-payment
airpush
atos
zolariventures
tdwi
revan
molilexue
lili0005
theforage
sbosiamedicolavoro
mixdrop
photofeeler
canaca
reports
dataweb
vhearts
roswellpark
bizoninvest
kupindo
eft-project
kkdyr18
blackdoginstitute
excelityglobal
twu
avtocod
welcomeitalia
x
industrybrains
fictionpress
samsung-mygalaxy
ccutu
s5o
fullcoll
movable-ink-344
forgetrust
freereceivesms
51togic
tapuz
dns2go
txzing
islamicity
virtualspeech
warupu
cili001
aclunc
socialbookmarkzone
hubspot
exteen
publishingperspectives
infos-geek
mondoo
nostracom
16888
insynchcs
impactnetworking
commodity
tmb
adnettelecom
denmark
2600
usebraind
apartmentlist
effix
ediweb
familie
caf
999bbs
mybluehostin
telegram-
iqhost
mercurygate
chernivtsi
mypatriotsupply
korben
freegaygames
polsatsport
spoje
ero-advertising
xilin1688
1library
alln
hukumonline
gerencie
oldhouseonline
primpress
gqmagazine
hartmann
kiosk
alamy
spacedesk
thefreesite
dreamhostps
lipscomb
51ditu
cure
xuypharmacyonline
sandbox-cresecure
epwk
event-today
cerdas
simcity
ifa-berlin
netskope
sanofi-aventis
pokerstars
cstb
9services
oxylane
rebellion
liketk
laptopmedia
yourdailyvideos
dns-hosting
perfectserve
netbet
lens
asosglobal
txwlgame
plreseller
siaedu
sdelanounas
good
empress-escort
prodiplomas
aea9
musvcs
thecycle
cymatics
jamestownsun
la
aneel
quotidianosanita
hr-link
htube
dedicatedsleepuserforum
hotbookmarking
dailytrust
estelam
fotomore
topnews
suedtirol
baihe
d3-pr-tm
cdnhwc8
ykimg
slice
ncpgambling
mtv
vnative
zenloop
politeka
kuaishang
wizardofodds
rusmedia
mycbseguide
dtsedge
tweakimg
modcombo
decathlon
allhistory
rusiem
urbanislandz
chefsteps
adf
asamnet
clipr
ivermectinj
comeon
gnj
epapr
innnet
okhatee
hamodia
avo
houzz
classic-trader
fortuneindia
marchforourlives
fictiondb
idolator
embedo
mouse-jp
btc-echo
infinario
jetserver
boxrox
libreelec
albeebaby
go2speed
trmit
aviation-civile
pinduoduo
btv
weather
mytrinet
zavodrta
emyspot
tiny4k
visitmanchester
uajy
toughmudder
ruyaserver
knock
sktorrent
csnews
ptapjmp
fanlore
tura
puxiang
withhive
rusagrogroup
in
shivanet
bnl
arts-people
immense
listedcompany
bc
citefactor
dawgnation
prednisolone
newsensations
qykzrsu
pzwiki
shoprenter
klientboost
user-shield-check
yyets
raritysniper
regione
internetborder
retailcustomerexperience
ekvia
xxl
pellalinternational
bellsouthisp
reply
soap2day
steprimo
carbonhousedns
shoppinglifestyle
gifmaker
knbh23451
multiplay
haworth
riogrande
unipi
informbox
jonloomer
lvcva
hostip
fanfics
mccoveychronicles
netways
pvschools
astral
ziploc
pc-builds
reviewsxp
akgoo
eileenfisher
ubuntupit
navitas
52souxue
teachingstrategies
cloudmediahive
carnegie
proredes
forasna
utdstc
girlstyle
todayuknews
abcsupply
siemens
zulu
mgd
sci-hub
linkusystems
edu
globalslaveryindex
bancor
kanyewest
publicdomainvectors
grafana
usedns
ozorras
hnist
efortuna
insa-lyon
webtexts
medchina
susqu
websrvcs
motionpictures
crosskey
nobullproject
server
spineditor
hok
hostedipbx
vox
westlotto
audiohook
citynet
stakewise
swiss-miss
disneymovieinsiders
graphpaperpress
ucell
rarbgtorrents
ramblinwreck
firma5
clientupdatenw
autodesk
lili0002
icculus
iwpr
leaks
picktime
mypurecloud
dlsite
webrez
netcorecloud
mofa
fr24news
luckygunner
udallas
fapeal
tvchosun
lebron16
mantrabrain
0nl1ne
diplomelike
activatejavascript
onlineliga
learningmoodle
trinationtri
lutsk
motardo
commzoom
e-albania
ns
zippo
rocketsoftware
hedgehoghugsyou
lgsmartplatform
chevron
phly
apollohospitals
dignited
fieldprint
seu
21dianyuan
surveyfiles
weeklyworldnews
diplomknamx
almowaten
clickajobs
farlep
lebanonfiles
v8
aequus
mercadopublico
cartasi
bracbank
buddy4study
nhri
meihua
diariodepernambuco
earthquaketrack
ivermectinbo
ideapod
ihe
laban
altavillaspa
scpt-network
matfmc
zooplus
saac
instagrammen
ivi
vskamagran
thecomicseries
wearedevs
jogostorrents
deloitte
obd-memorial
inxmail
unsdsn
vinted
aena
slysoft
sspu
murauchi
resultadosdigitais
dedichost
darktable
syskay
glimr
sial
wmcdns
niu
siteko
attbi
identityiq
yes-vinnytsia
sapmed
abookapart
fjcpc
countryinns
iglou
nihiosuxnmo
oncor
dsszzi
science-a2z
surfdome
s-g-t
snapeda
uvttk
cmcvellore
stalker
oakfordhosting
calixo
robomaster
egs63
goldzilla
forbiddenplanet
datasheetarchive
antavo
haber3
btse
pishgamweb
cityofnorthlasvegas
cepro
pmpgateway
miningrigrentals
bits
greynium
ktown4u
palipreschool
sportbuzzer
kixie
icevirtuallibrary
uncannyvalleyforum
mc
sumutprov
stimson
ictvonline
nameservices
iridi
2ch
sanmanuel
warau
stayfocusd
technation
coromant
apwg
edunetwork
acronis
bbfc
avodart
hoststock
countyofsb
cloudezapp
minervaknows
twarak
blogspot
architectureanddesign
axfr
gmanga
hhmanga
ohirsch
thebark
sibdc
serpwatcher
sabancigrubu
julieblanner
promisejs
spaggiari
americasbest
secretescapes
trulyexperiences
boatingmag
pancanal
vungtau
starhost
nis
bin
52z
netx360
firstgroup
nitropdf
fxexchangerate
finanzen
datec
bfwpub
fritz-berger
fcialisj
yakult
samsa
e
inno-tech
auto-owners
johnnyjet
tase
railsplayground
yunxindns
trends-celebs
safe-mail
xxi5
hasthemes
brusnika
neotel
dominos
madrimasd
firstpalette
steelseriescdn
consultingweb
sdchina
studiodiy
swebs
mii
noradarealestate
wwin-tv
1000kitap
celo
dknadmin
usopen-golf
b1js
ca-dns
shaneco
nic
ahlmasrnews
kippo
workiva
shopgram
net4india
moi
kuwait
hae123
gempages
addthismark
ugar-p
sensehq
dailysceptic
prostiezvonki
chinamovie
m-
cimcoisp
dunzo
pagelyhosting
umh
hut
soos
redditgifts
groundspeak
nacacnet
bylinetimes
wszystkoociasteczkach
zeit-world
mentalitch
serv272
bibliotekar
daihatsu
wirelesslogic
metalstorm
cts
indiaparenting
bminer
bildirt
kharkovchanka
basspronews
linoxide
blomaga
apunkagames
skyscanner
etllao
aetnd
openjurist
ashleystewart
djhe235dn
smotra
energylivenews
takeoffbeat
voluumtrk2
singaporepaya
cma
uraaka
javendeu
mcla
xactanalysis
gidonline-filmix
sbilife
lhos
ich-misstraue-der-regierung
58
learnpython
realcanadiansuperstore
interior
thlv
statuses
kiyevlyanka
meowwolf
hxnews
mediaforyour
zhan
jetlore
itransitauthority
phoenixtv
profusion
thespoon
educatorstechnology
vgsi
odesskiye
breakingt
grabagun
eview
freewarefiles
vodafone
atlantisbahamas
mmaweekly
andomedia
fulhamfc
fordeal
summitmedia-digital
chernivtsi
kewpie
speakpipe
adluxe
weeecdn
statesymbolsusa
nuvolaitaliana
venge
fastvds
odessitka
burpple
gamerantimages
appspress
simplify
fullhdfilmizlesene
hmovs
wazap
apost
azithromycin
safehome
compliancewire
snhdns
intermatico
yohohongkong
onamae
gesatel
as45345
revistasi
higherlogic
appservhosting
nyclu
worldlifeexpectancy
cah
rumah123
177milkstreet
lightspeedapp
wordhero
onlinesim
webrserver
vslevitrav
astho
anymoresentencevirgin
zergpool
admatrix
chick
jysk
yieldstreet
fusemail
ace
ruamupr
coachlife
mart
mignished-sility
iqm
gnsbc
anbg
keltia
cpdl
erodate
stampedeblue
careworks
franklintempleton
nedia
vaude
wtvy
e-dostavka
speedapp
lasix
hubtelecom
bisu
aecc
usatuan
docrob
medibangpaint
readheroacademia
hach
gamejksokuhou
philips
webdesignerwall
acipayonline
kartenmacherei
adnexus
amestrib
topbestalternatives
hentaicomics
thedailygreen
podbbang
websupport
dlmate29
foodmatters
tv9bangla
shethinx
calvertjournal
dan
arabsclassifieds
pethealthnetwork
gofile
dmv-practice-test
phpunit
urbansketchers
suscerte
nordictrack
elmnet
safeschools
driving
fluconazolediflucan
bto
novosel
vitkac
profitstars
seul
ajnr
newline
saga
rszxbjn
protezionecivile
snkrdunk
martinmarietta
amedisys
quirky
123helpme
secured
tolkiengateway
wellspan
titan
dailydns
oldgamesdownload
e-unwto
upress
rational
lmcu
usmailorderbride
woger-cdn
webhungary
you
abiliticonnect
ikhmelnychanyn
orbea
freundin
veryhard
matmut
hardlightdev
cherkashchanka
webnames
dewabiz
upc
podunjiasu
wikitrusted
rakuten
auserver
yes-rivne
polytechnique
lstn
lyrica
zingat
karaspartyideas
troostwijkauctions
bangla
intersil
groupseotool
newsofcar
test-guide
registrosdns
dmu
fdncms
podimo
mangasaki
teacheron
udaan
lurkmore
alamyimages
diplomsale
ibdcd
minstroyrf
tablokhani
kwaishop
hostexcellence
torrentprivacy
vnet
fathosting
armywarcollege
sd-lj
zionsbancorp
targetspot
s-msft
dspace
astories
hay
smartly
beddingcadetexploded
morehouse
akhbarona
retina
mio
voyagela
makeprosimp
subscribebyemail
dartlang
aliyunddos0005
lufkindailynews
thedetroitbureau
saiseikai
usharbors
dyinglightgame
trkhosting
cardpay
dlmate11
valueline
bigshotrading
yalla-shoot
tucsonsentinel