Many website owners and web masters become victims of the completely unfounded and bizarre (if you know anything about online marketing) belief, that customers will somehow miraculously flock to their website once they have it built. So they spend all they money and efforts on designing their website, making sure it looks beautiful, is easy to navigate, has all the coolest features, and stuff.
Don’t get me wrong, I do believe that these things are very important. However, if you ONLY do these things – you’ll be missing some extremely important elements of the puzzle.
The harsh reality of internet marketing is this: build it, OPTIMIZE it, PROMOTE it, and they will come.
Once you’ve designed and published your website, you have to optimize it for the search engines, so they can direct to you people searching for the exact products and services that you offer. You also need to tell people about it – and that means promoting your website using various internet marketing tools and techniques, including (but not limited to) article marketing, link building, adding a blog to your website and updating it regularly, pay pay click advertising, social media promotions, press releases, video marketing on Youtube, printing your web address on all your brochures and marketing materials, and other online – and offline – marketing methods.
Think of your website the same way you’d think of a box of marketing brochures: if you don’t get them into the hands of people who may be interested in your services, no one will read them.
You need to be PROACTIVE in building content, optimizing for search engines, building links and collecting visitors’ email addresses from day one, so that they return to your website – and keep buying from you- again and again.
So, what are you waiting for…?
If you are looking for strategic internet marketing help, visit my blog and download my new report “7 Steps to Turn Your Website into a Lead-Generating Machine”.
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