I have had several years experience in network marketing and in conventional business. Most network marketing companies offer legitimate business opportunities. There is potential to succeed in replacing ones own income in a legitimate network marketing opportunity. The greatest resource to your successful network marketing organization is people, people and people. Like any organization you need a steady stream of people joining your organization. Now either you have more people joining than leaving, in which case you are growing, or you have more people leaving than joining in which case you are declining or worse you have the same number of people leaving as joining in which case you are stagnating.
That being said why is it that so many fail to succeed? In fact according to the statistics, the failure rate is about 97%. The three percenters certainly know something the others do not.
Most contemporary network marketing companies have some sort of presence online only in a ‘tokenish’ ‘fadish’ manner. Few realize the enormous potential presented by the amazing tools of online social networking. It is not enough that they “are online”. We do know that being online is not enough to get the cash register ringing. It takes deliberate efforts to get prospects to come to you.
The methods by which the recruitment of down lines is done is still the old fashioned prowling of the aisles of stores and at soccer games meeting sharp looking individuals who may however not have a single entrepreneurial bone in them. Of what use is having a great product, great concepts but instead use an old method of attracting growth?
Granted one may actually meet and convert a prospect into a dowline through this method. But there is always a gamble taken regarding the “quality” of such a recruit. The success in network marketing is highly dependent on the “readiness” or “potential” of the new recruit. A lot of failure and frustration in building large organizations is the challenge in recruiting people who did not have reason to have joined in the first place. Every prospect lost is that much harder to recruit next time around.
It therefore begs the question as to if the nature of prospecting could be done better and the prospects given a better deal in the whole process. Is stealth prospecting efficient use of your time in developing the most important raw material of your business? Many MLM opportunities promote stealth prospecting to firm up the concept that the business is simple and that anybody can do it. It ignores the fact that there are several millions of people around the world who go online seeking opportunities and business ventures to start. What if you had access to a way of positioning yourself before the seekers?
Today social networking offers significant opportunities to network. Social networking or permission marketing can automate your networking process and ease the pressure to stealth prospect. Could your approach and posture be different if your prospects showed interest in your opportunity from an ‘informed’ rather than a ‘curious’ point of view. The prospects, in larger numbers, have an opportunity to get a feel for who you are and what you do without the pressure of having to decide on the spot if they want to associate with you. Stealth prospecting on the other hand does not allow your prospect to do that because in essence it requires you to meet, ask a few questions, obtain a contact and tell your prospect “you shall be calling to talk about a can’t miss opportunity” and hoping they will still be curious when you call.
I have had several years experience in network marketing. Most network marketing companies offer legitimate business opportunities. There is potential to succeed in replacing ones own income in a legitimate network marketing opportunity. The greatest resource to your successful network marketing organization is people, people and people. Like any organization you need a steady stream of people joining your organization. Now either you have more people join than are leaving, in which case you are growing, or you have more people leaving than joining in which case you are declining or worse you have the same number of people leaving as joining in which case you are stagnating.
That being said why is it that so many fail to succeed? In fact according to the statistics, the failure rate is about 97%. The three per-centers certainly know something the others do not.
Most contemporary network marketing companies have some sort of presence online only in a ‘tokenish’-‘fadish’ manner. Few realize the enormous potential presented by the amazing tools of online social networking. It is not enough that they “are online”. We do know that being online is not enough to get the cash register ringing. It takes deliberate efforts to get prospects to come to you.
The methods by which the recruitment of down lines is done is still the old fashioned prowling of the aisles of stores and at soccer games meeting sharp looking individuals who may however not have a single entrepreneurial bone in them. Of what use is having a great product, great concepts but instead use an old method of attracting growth?
Granted one may actually meet and convert a prospect into a down line through this method. But there is always a gamble taken regarding the “quality” of such a recruit. The success in network marketing is highly dependent on the “readiness” or “potential” of the new recruit. A lot of failure and frustration in building large organizations is the challenge in recruiting people who did not have reason to have joined in the first place. Every prospect lost is that much harder to recruit next time around.
It therefore begs the question as to if the nature of prospecting could be done better and the prospects given a better deal in the whole process. Is stealth prospecting efficient use of your time in developing the most important raw material of your business? Many MLM opportunities promote stealth prospecting to firm up the concept that the business is simple and that anybody can do it. It ignores the fact that there are several millions of people around the world who go online seeking opportunities and business ventures to start. What if you had access to a way of positioning yourself before the seekers?
Today social networking offers significant opportunities to network. Social networking or permission marketing can automate your networking process and ease the pressure to stealth prospect. Could your approach and posture be different if your prospects showed interest in your opportunity from an ‘informed’ rather than a ‘curious’ point of view. The prospects, in larger numbers, have an opportunity to get a feel for who you are and what you do without the pressure of having to decide on the spot if they want to associate with you. Stealth prospecting on the other hand does not allow your prospect to do that because in essence it requires you to meet, ask a few questions, obtain a contact and tell your prospect “you shall be calling to talk about a can’t miss opportunity” and hoping they will still be curious when you call.
Lets face it. If an employee of a company you knew or did not know stopped you inside a target store and without looking your resume over offered you a job on the spot would that not be awkward? How much more awkward would it be if it was a business proposition and it required your investment of money?That changes the whole conversation does it not?
Now if you are such a prospect, you were shopping or wherever the place may be, you are left with more questions than answers. You are therefore immediately curious or not interested. Beyond the casual talk you made, you did not sufficiently connect with the idea that this is a viable opportunity and that you could consider it. Besides you are wondering what kind of a serious business involves bringing in strangers.
Social networking has broadened the scope of networking significantly. The important difference is both social networks are “at-will” participants. Within days of joining one can see the list of network grow in a manner that would take time and travel using the way of stealth prospecting. Successful business people people are always networking. Good networking involves creating rapport, trust and friendships that last. In essence they recognize that people are attracted to you first and then to your idea. Stealth prospecting tends to put the attraction on the idea first, then the person. It is hard to leave a good first impression on your prospect specially when your cheery nature ends up with a blindsiding business proposition on them. Good businesses are built on these foundations. With online networking, it is now possible to pace out the prospecting process, give people space to know you and even weed out those who may not want to join your network marketing or business opportunity but are willing to remain a potential resource down the line. In stealth marketing your prospect is either immediately attracted to you or put off by your stealth methods leaving them wondering who and what you offer is legit or not. It is not about old versus new. It is all about how you go about it.
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