Branding, also known as brand marketing, involves creating and maintaining an overall image that will immediately come to the mind of customers, clients, or visitors. Brand marketing can be easily carried over to the Web, and is used to encourage a specific reaction or feeling from a site’s, or company’s, target market. There are many components of online branding, including: 1. Business names 2. Domain names 3. Logos 4. Slogans 5. Packaging, labels, or other marketing materials (such as eBook covers) 6. Banner ads or other site images 7. General color schemes Brand marketing isn’t an instant process, even with online branding. It can take time to build brand recognition with a target market. However, there are certain things you can do to increase the effectiveness of online branding efforts: 1. Make sure online branding materials actually appeal to the target market you’re trying to reach. 2. Every branding tool should help to convey the overall image or message you’re trying to send to your target market, and they should create a memorable brand image collectively. 3. The company’s marketing message should be consistent through all brand marketing efforts and marketing materials. Companies should make their branding experience from offline … Continue reading Internet Branding Basics