In 1974, an electronics company sought to do with wristwatches what they had already done with calculators and other electronics, to set the market on fire with an outstanding product that was so innovative that it would become the standard that led the industry.
The name of the company is Casio, and when they made those first wristwatches, digital readouts were just then becoming possible. The company asked themselves two questions that helped them to develop a ground breaking product. One question was just what is a wristwatch? And another was what should a wristwatch do?
One of the many intelligent answers they came up with was that a watch should be able to tell the exact time consistently and in any way that time was measured. For example, they knew that watches at the time had calendars that had to be reset every month manually. Their idea was to develop a calendar watch that would do this automatically so the person wearing it would always know what day it was. The result was an amazing product that became revolutionary in terms of sales
The Casio G-SHOCK Watch
In 1983, Casio did it again, defying convention with a watch that not only was the first of its kind, but completely demolished any idea that watches were just fragile jewelry. Casio brought to market the G-SHOCK watch. This product was the result of Casio innovation all over again. Casio engineers took on the challenge of designing and creating the world’s toughest watch.
They developed and built into the watch a triple protective design for all the parts, the module, and even the case. The G-SHOCK represented a new type of watch that survived shaking and impacts. It was immediately recognized as both practical and unique in appearance. It revealed an intelligence that embodied functionality.
The G-SHOCK became a widely popular watch with massive sales in the early 1990s. Since then, the Casio G-SHOCK watch has evolved with the times. It soon adopted new sensors, radio controlled technology that was even solar powered, and new materials for enhanced durability. It always employed the latest technology and continued to transcend convention.
Now, the Casio G-SHOCK watch is about to shake things up all over again. Recently, the company announced their latest Casio G-SHOCK watches, the Black & Gold collection (G9300GB & GX56GB). These new watches are self-charging with solar power capabilities. In the design, tiny solar panels are combined with a large-capacity rechargeable battery that assures that high energy functions continue to operate smoothly. The result is an amazing solar timepiece that assures reliable timekeeping while it reduces the need for battery change.
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