In the past, a MySpace profile alone was a sufficient web portal for most bands. However, the declining popularity of the service has effectively decentralized the ways in which fans find bands. It can be difficult for musicians to figure out which services are best for promoting their music.
Generally speaking, the wisest move for bands is to create profiles on all social media services and link them to an official website or blog. However, your blog or official site probably doesn’t come with any built-in way to stream music. Let’s investigate how bands incorporate streaming music into their websites and blogs.
Embedded Players, Apps, and Widgets
One of the easiest ways to implement streaming music on your band’s blog or website is to simply incorporate an embedded player from one of the existing social media sites for musicians. Many of these services come with players that also allow users to purchase digital downloads if they enjoy the song.
The same functionality may be available in a widget or app format, and it also may include a way for fans to implement the same player on their blogs and websites. This can be a powerful tool for viral marketing. Be forewarned that some of these players have default settings that cause them to play automatically. If this is incompatible with the user experience you are trying to give to your fans, you may want to disable this type of feature.
Hosting the File on Your Own Site
It is also possible to host an audio file on your own site and use HTML to let the user’s browser know that it is an audio file. This is not the best way to do business as it takes bandwidth from your site while also providing a more limited user experience when compared to the standalone players offered by third-party social media services.
The “type” command in HTML can be used to indicate what type of sound file is being linked. This is instrumental in preparing the user’s browser to recognize a song for streaming play. The link in question should be the exact location of the MP3 file on the website.
Fans Love Free Streaming Music
In the modern music industry, fans expect a lot of free music. Streaming media is a great way to introduce fans to new songs. However, they may still want to buy downloads for when they are unable to access the internet. In this way, offering songs in a free streaming format may increase your band’s overall profitability.
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