If you find your brand strategy isn’t working for you and you don’t have the position in the market that you want then maybe it is time to give your brand a makeover. If you feel frustrated because you don’t have the brand recognition that you deserve then it is time to go back to basics and make sure your brand image is communicating the right things about your business.
B – Business – Does your brand image reflect your product and service and tell people what you do.
R – Responsibility – Does your brand image express your ethos and brand promise.
A – Awareness – Does your brand image stand out above your competitors.
N – Niche – Does your brand image appeal directly to you niche target market.
D – Dynamics – Does your brand image have regard to colours, shapes or images that relate to your business.
BUSINESS
Think about your brand image as being a complete sensory package, the “Personality”, likes and dislikes of your brand. It is not just about a pretty picture. A brand image can produce subliminal thoughts linking it to smells, tastes, sounds, environments and so on. Take a coffee shop for example. A nice luxurious rich coffee coloured visual will make you think of smells, tastes and the environment you associate them with. This principle is just as relevant for corporate business to business identities but on a less direct level. Whatever is conjured up in the mind of the viewer or potential customer when they see any part of your branding is what is going to have a lasting impression on them. If you have managed to hit the nail on the head with your branding then even when someone sees something completely unrelated but it is in the same colour or has the same feel as your brand image they will immediately think of your business. It is important therefore that your brand image does in fact reflect and express what your business is about. Your slogan is equally important and will have massive impact in expressing the value of your brand. Your slogan should reflect the right emotion or action for your business and be something that people will easily connect with and remember.
RESPONSIBILITY
Your brand promise, your ethics, your mission statement, everything you promise to deliver to your client and the level of customer care you provide should also be considered for your brand image. Your brand promise is what your branding is based upon. If Corporate Social Responsibility features in your business or you are actively reducing your carbon footprint and recycling and so on these are factors which make up the backbone and character of your brand.
AWARENESS
It is important to be aware of your competitors and your industry in general. Spend a little time researching other brand images within the industry. See what works well about them and how they relate to their companies place in the market. Be aware of trends and developments in your industry. If you want to be seen as a premier brand then your brand image needs to portray you as being a forward thinking company who is a brand leader and ahead of the game. It is important to stand out from your competitors and be refreshingly different. Encompass all the personality and character of your brand but take it to another level creating an added desire and appeal for your brand.
NICHE
For most businesses it is important to target a niche market to reap a higher crop of high quality clients and glean a position as a brand leader in that niche sector. If your brand image is too general it will not benefit from a strong identity appealing directly to your target market. It is important therefore to really consider the niche client you are aiming for, after all these are the people who can make or break you. Think about their likes and dislikes. Draw a mental picture of your ideal client and then look at your business from their perspective. What are they looking for, what will appeal to them. What is most important to them in the nature of your industry for example is it someone who is reliable, highly skilled, someone with ‘green’ credentials, someone with lots of experience and so on. If you have these answers and can translate the information into your brand image then their perception of your brand will be very good indeed.
DYNAMICS
For most industries there are some colours, shapes, forms and fonts which are naturally associated with them and there are others which just don’t reflect them well at all. To define these natural associations it is really about getting back to basics and it is worth making a note of the things that won’t work and should be avoided as well as the positives when branding or re branding. Just because some general icons, symbols or colours will naturally link to your industry, it doesn’t mean you have to use really cliched imagery. You can take elements of these natural links to create something innovative and unique which expresses the personality and character of your brand.
Brand development can be hindered if your brand is not being perceived in the way you think it is. Ask some independent professionals with strong knowledge of your target market to assess your brand image to see if others perceive your brand in the same way you do.
There might be elements of your brand image which work really well but other parts that let you down. Consider if your Logo has a strong, eye catching, easily recognisable, flexible image which reflects your business in a positive way.
Your Logo and Slogan might be spot on, but perhaps by not using the right media to communicate with your target market you are not getting the impact and response that you deserve. For example, having cheap business cards made up with your logo and a bit typeset on standard stock card or getting 5’000 cheap flyers on flimsy paper with poor quality images and cramming on bullet points of your services may seem like a bargain but it is really a false economy. They are fine of course if you want to attract customers who want everything as cheap as possible and will probably undervalue your business, but for most, attracting high quality customers who appreciate the value of your services, are willing to pay good money for the benefit of your services and are likely to go around recommending you are a much more desirable option. To attract better quality customers you should show them you offer a professional and high quality service by getting the most from design led and well targeted marketing materials. A bespoke business card will get you noticed. Bespoke and well designed presentation folders and inserts that are designed and printed with quality in mind will have a far greater impact than those that business owners so often print out themselves on the PC with standard typeset and a few pictures dropped in.
Once you have established if there is a problem and where the problem lies you can think about either developing and launching a totally new image or re branding to get the most from your brand.
Take time to do research, make mood boards, list key words and sketch mind maps to help you develop ideas. Carefully consider each element of your brand image and how it will translate to different brand applications from printed materials to your web presence.
Creating the best brand image is not something that will happen in 30 minutes with the free graphic software on the PC. It is a process of refining and analysing until the right brand image emerges ready to drive your business forward to new levels evolving as your business grows.
Of course there is more to getting increased sales and better quality clients than just improving your brand image but that is certainly a big step in the right direction, followed by steps of marketing, PR, SEO improving sales techniques and so on.
A solid brand image is the foundation on which to build all other business development though so it is important to get it right. If you want to stand out at the top you have to be bold and be noticed.
imacos
cannaclub
relativityspace
saicgroup
fans2star
tubemillion
centadata
link-a
bonkhangkhuan
boxprograms
thedeepdive
icom
goldenstar-
nunsys
wpwebelite
mytoolstore
sosg
subiz-cdn
smd-am
disneytravelcenter
wsjp
edwardlowe
onlinecialis40withnorx
weinfreunde
mega8888
typicaltanya
armenia
thenhost
animeowl
qbop
l-acoustics
cm10085
leafo
bodyartforms
glsllc
juve
elenasmodels
yamaguchi
foodnotbombs
eettaiwan
peserv
jotscroll
shakespeare-navigators
ghost-central
mk3
a1plus
msbmusic
wpdetector
servicemasterclean
pos-l
blackvue
hispafiles
talknote
gdsdxy
towndock
pricecomparison
lightmv
anp
tydouke
agrichem
ap
oktatastudakozo
exquisitekitchens
hamrahmoviees
bubblebabes
osboxes
adygeya
worldcup2025
pimafederal
orderdesk
tkcloud
viagrajmed
clubhousegolf
epayterm
everycloudtech
dxcredrock
littleamateurgirls
assn
picter
gunbrokeram
ciup
ismgcorp
china-lottery
hotti
mine-plugins
telenor
akper-whs
datemeoff
fbthirdpartypixel
iolam
utilita
digicommsystems
trxvault
bqpoint
patoghonline
canadianveterinarians
mrr
hostbled
cookthink
mtwilson
syncedreview
elephants
weixing13
bast
wibisono
tecni
bagzw
airtiescloud
ene
kittysjourneyhgf
bwz
flynettelecom
saasscout
gsbio
pubguruuniversity
opssh
freenavi
tecrussia
alpen-route
egouz
clubrsx
aptx
khakassia
cmpay
superiorfemdom
yclmdf
cheapcialis10mgrx
freestylephoto
enh
psyera
brasshorncomms
hs-schmalkalden
hljbys
starzaws
academicmerit
janetjackson
komische-oper-berlin
studioneat
horizonhelp
scottcountyiowa
anatomiyasna
clustered
bik-info
momondo
smartcdkeys
skytorrents
cicinstall
uniortech
aselsa
unipma
serverscity
svx
todominas
eliteathleterecovery
valtrex4people
paysec
vercel
rubys
ipchina163
cbayhosting
oanal
receptivereaction
montehogar
capub
anitex
sbaby
idea
dailylviv
oshkole
lecnam
unicusmarine
markate
canal-ins
rocketroute
webreview
isiton
elrey-uslugi
contextis
uniqom
windsplay
123-webserver
nicelydns
eeprinting
efrontier
kosgames
0sdk
aviters
freeclip
benchurl
xcover
ofsystem
laughingspatula
greenapple
e-ecolog
nebula
zicai365
jizzgay
soco
inmeet
mtrading
timecube
barmyarmy
fermer
opena
acarnet
vostok
algeriepatriotique
campainad
caryaati
rsd
blogspace
ulovdomov
protravelinc
criteois
novarad
reisetopia
ma7
hifiona
magi
colourblindawareness
jayahost
mybodygraph
txt909
sugokura
weblike
okgg
degreeinfo
sks-auto
dday-overlord
neurontin
viagragenerictabletshop
gocrowdera
railkey
astrologyweekly
tgtransport
techtools
fmsinc
virtual-college
-online-fr
guss-ex
istoxen
apii
bestviagra50mgonline
cargoclix
shuyukang-pharm
primedns
passwordboss
cialisdrugstore
braincomputing
barentsobserver
lucesem
bible
refinerlink
pbvamberg
nostv
rfhylx
hartfordct
olbg
zenprise
revcom
deciso
softimage
0512zz
sa38
dvbbs
mcm
glenbow
popsww
iamxk
richmondstandard
gadgetbridge
ida2at
outstanding
lindberg
mcgf
astmasme
merlincolor
pleer
orderonlinecialis
neontommy
skiplinks
hl-cruises
younglolitas
guest
trackmypayment
peabodyenergy
yodle
pcsoftstore
ordercialis10mgonline
cialisonlinetabletonlinedrugstore
guestserve
themetrorailguy
smn
gmaserver
chicaandjo
jobs
reversedictionary
job-room
operaroma
cuaa
dl-zip
frosinonewireless
mycarspecs
rapifyserver
candide
phdns3
doyuri
muh
heartandsoulwebdesign
bracketfights
aaltci
siteground213
babil
combridge
krsw-wiki
gaadicdn
hostwithcloud
dycelife
brainmeasures
kwipped
christopherward
ns2
jenzabarcloud
acebook
nung
cqglktwx
cannamelis
jxfz
whotels
huskydns
clouddns
freshworld
pymesyautonomos
celebsdump
madlan
anime-dojin
comgendai-shinsho
file
morenutrition
aigdirect
hsgdyq
greenedgecloud
euro-m
cialisbesttabspharmacy
tokutenryoko
g35driver
x
amfg
capsule
cordblood
podiumrunner
consultas
amoxiciplus
ultimanet
vikan
mro
discoveringegypt
serlib
spectruminternet
sdipct
remzona
egeturbo
taiwanleima
gxsdxy
poplar
tonyknowles
ruscraran
theblockresearch
netsolstores
informars
palagroup
coleggwent
elefanten-welt
midasconsoles
crowdstrike
xbookcn
gomobile
imicampaign
intymag
dandtcustomgunworks
imbg
seekingbabies
nanushka
bestmark
renault
golfweather
unomag
moneyrevealed
kuman56
saudinf
divorcepayday
xserve
sarkarinetwork
klusenmontagebedrijfvanderveen
girnarsoft
concordiasupply
bafangji
kreiszeitung-wochenblatt
mtpc
marketresearchreports
findleasing
pts
stargazerslounge
medyaweb
hipsoft
mahaanmerabharat
advertisingvietnam
reviewer4you
ria-link
activesustainability
dooland
mistsys
amerclear
world
claudiepierlot
contego
moviezwap
auto-doc
superflix
webokonomi
flow
familyradio
taeko
healthcarevlog
lms-la
generalitravel
emineminoglu
manchestercommunitychurch
shreesenthilbuilders
securityframe
itreview
fabletics
uservers
straxis
bmr
3000et
egedesonsoz
photoline
szatmarnet
legends
purplecat
bnmintl
hayatinanlaminedir
goodfeet
vroma
dialux-help
yours
tf-cdn
movinet
visit
goclove
duravit
dailytimezone
medialifemagazine
yours-well
ritehosting
tube8k
publictracker
wklcdn
global-net
creativebux
hottadalafil
webhost
ciechanow
yield
catch-me-now
immobilier
1000shadesofwomenfoundation
hotwired
-unique
bernsteinresearch
upcnet
cielo24
reallysimplesystems
bluesummithomes
ue
ebslang
wickeduncle
gbagencement
percivalclo
flixbus
viecngay
tw
babeshows
calean
abcvdi
mijud
forumsevens
photops
hongen
user
germanna
dneprcity
cchostco
kaie
enrollnow
netangel
chameleonjohn
virtualhost
gzjlbg
knee-pain-explained
tuev-sued
wxluhui
nctcog
shrinktheweb
laroche-posay
revenantlabs
autovia
visitorconnect
oli
mollywhite
91madou
europarc
golf
dimensiondata
feng-huametal
telemundochicago
kravebeauty
itsbogo
serverhp
cdnfastest
sabian
halloma
eisenhowerlibrary
memory
buyingcialistablet
mscds
cdhrms
linux-ha
must-in
laimz
4tek
buyviagratabwithoutprescription
romamovie
mankatowebsite
yxgz
mix-it
enterfinland
barbershop
european-bioplastics
ourfinancialsecurity
netwitness
careratings
jide77
renetplus
skitsogallery
firstbank
mcl-group
belot
mostbet49
lopes
arabchurch
kawaguchi
muztok
boadisk
www
lauraashleyusa
ustv
chimkent
georgia
viima
marfa-dev
drakorasia
danger-high-voltage-
andpizza
referenceusa
applerepairservicecenter
indiaph24
bayern-innovativ
wisecampaign
fsdata
izimedia
mamacitaz
letote
sulfatealbuterol
whats4eats
preservationhall
nothingnightingalejuly
siteground256
careonline
yourhouse
overstockart
jiuxingchaoshi
ethunder-hosting
famiboards
wp-staging
rky9j
vologda
jupitermarinesales
microworkcloud
fx2
ciao
rta
velocityk
innovations-report
bidio
20govtvacancy
americanmanufacturing
soundsblog
gazstroy
wikibooks
sende
jurnaltv
realimagess
itraco
almeshkat
vpnwp
gpsfrozen
scw8
vegfaqs
shaunc
tami
fenetwork
parscloud
e-pao
the1thing
unicash
revitsport
tutordoctor
weshare
ohiofilmcollaborative
militarymuseum
popularpatrika
dr-school
dchealthlink
vline
needtek
novelfull
nbr
myfinancialscorecard
teachbanzai
buycialis20cost
pacesettertechnology
pisrs
leadingauthorities
astrobites
uobdii
cloudstarts
technodg
fol
blockdaemon
anunciosbucaramanga
brizy
toshiba-tro
nic
rootlaw
eastbrookvillagegreen
virtualservers
quantum-soft
gulfupload
evrysdi-hcp
bitdefender
embthai
muellergroup
pistar
mockwa
buyingviagrapillsonline
nettivene
norden
airwiredns
hueuni
bukhara
zszsjc
nalchik
assetmantle
pfiwestern
polishsource
rasushi
balashov
graphicscardhub
ultius
reduxx
ultratop
bukinfo
aei-ideas
essaywrfm
crazypatterns
games2rule
12341234
graduateshotline
adidasyeezyshoess
thesiswras
nicter
pagepress
agroklub
blogrankings
hall-navi
ioausa
tmmu
breggin
her
cialisdo
kibokatalog
izolyapi
iservetech
onlia
careet
cloudxspeed
medalofhonor
countyofkane
hostime
fsm
spartancamera
100
avt
avonstaff
healthymanviagra
newtv
lakelandnetworks
redmetsplav
aqua-dome
samc
saratovnews
interlink
teljet
china-etong
wishesgreeting
erosguia
abeautifulday
einsteinsname02
forestcamping
by-wifi
economiahoy
algoworks
spearboard
ceylonnewsfactory
spravkamedic
21at
autorai
#VALUE!
ultradox
recetasfacilescocina
pregnantchicken
simpletuition
itc-interactive
worldcleanupday
propertyguides
7cart
sailwinds
unique-listing
postmaniac
pimcore
sakurajav
storychat
kinomohi
testmocks
flashscore
lordfilm-2
gce
graduateschool
vm-manager
otobanana
returns
yiyocms
calc
techwearclub
middlesbrough
imxd
pancake
minigamesgroup
turbobearings
burgernetcdn
proxy-spider
cialis40mgprescription
notifmedia
wibx950
talon
acornprogram
siab
axeso5
cialis5
intrigma
repixel
ibqg
schools48
globintel
powertoolsapp
unspeakid
etwh-service
cardiokickfitness
pakistaniclicks
camif
sti
vbaexpress
hdrezka
lumsolutions
888haoran
gemu-group
paneldemiweb
reynaers
wulage
encurta
bbwc
developer-tech
ekkofilm
plpk
mezoka
hermesbelts
texasrighttolife
detskie-raskraski
leskovec
motaen
arabforms
alamance-nc
editorify
jrszbz
suhu
siegwerk
topaze-immobilier
yoois
trackduck
siamsankyo
domainip
hands
ali
gulfnow
dotproject
steeldynamics
lordfilmtv
masterfornews
apraxia-kids
00hk
richard-seaman
homeworkersdunia
cmsdk
clubhouse-club
thebbqdepot
essay-911
freespace
workspromos
cartoontube
hyattidm
idealgasm
shr
anewsstory
bjphosting
r46
bottie
orderviagra150tablet
staynavi
detal-podbor
anime
scdf
visitsicily
thecelebritydresses
hksyu
farmstore
electrolux
ltlost
luxurycard
olivetti
gay-brothers
comp
playtouch
flylcpa
briskine
rwpzoo
intraco
bzu
bestcialispillsorderonline
carbonchoice
fitbulut
stjohnrestaurant
askortami
tmmna
more-2-flirt
lmplayer52
learncctv
conline-s-hub
textbookofbacteriology
jfssd
brantsteele
ljkasdflkjasdflkj
adnams
wsp-pb
dayanaffiliate
sourceruns
a1234
incels
hostlocation
soft-pak
drivekyte
writix
torrentdia21
ptnslzyc
yupiii
tkanix
wettbasis
procurewizard
hfg-karlsruhe
voopspb
totaaltv
focus2move
xkw
funbe118
europeanleadershipnetwork
painaidii
4stories
affiliatetechnology
111xnxx
apex-architect
moooidns
goodmusics
ipsecurity
bestessaytips
dedipath
doggyanimal
fuun
istarski
swedenet
nbtc
highwayplayers
teluguaha
sluzby
videooctopus
hurdlr
cornerstoneconnect
mixrolik
tengocasa
golden-wing
ohsobeautifulpaper
mbs
tv2h87
10s-reut
voyage-prive
nmls
dmdns
snocks
mercedes-benz
famousinternetgirls
snapkitchen
becoolrefrigeratedcouriers
uftm
icslearn
bestwordgame
nntv
shopperforum
harnishdesign
noda
fully-kiosk
nigerdiaspora
recharts
securethisbooking
lbpsb
cfgr1
tiscover
cialisbuyx
mbb
qp
marestclair
eurochemgroup
boldprogressives
nextgenbiz
cartamaior
youcouldtravel
businesschat
jiuyuehuyu
alserv
wetpixel
square7
hstservers
nima4k
turdg1
worldnamegenerator
ray
readerlink
revitalash
k-online
usu
tadalafils
webhostpulse
securitas-training
gnglucophage
infoprototype
sm44ts
axanti24
fastworks
1718k
columbusnavigator
buben
dontimes
thestkittsnevisobserver
upflix
dipmap
menick
100poundchallenge
buyviagra150tabs
bioptimizers
worldcollectiontravel
aasky
funandfunction
one
cnc
petefreitag
moustachescapes
karacol
jc9
technovationchallenge
mullafabz
somo
mplusserver
volnc
gvy
mwra
heightsplatform
baccaratsite
getmati
essentiamychart
connectlife
inkaniserver
crcp
vesti24
mfa
ep
nickelinstitute
institutoconsulplan
hdlim
yaypay
tieutietkiem
rightpdf
netcom
unofficialroyalty
bestviagratabsrx
dnscentralmachine
assystem
lisinopril2022
lawnewz
gdt
aduforums
leavenworthtimes
nftfi
cmcc-cs
sprint4g
pousadas
emrsn
system1research
jentestore
eusing
rusvlk777
boobsrealm
ypo
shanwei
tribunal-administratif
monarchjointventure
cityu
beveragedynamics
omtimes
hjnu
sterlingmfgco
rcialisgl
cinema
trellomail
terrawebdesigns
malinao
maerix
cujae
sparda-b
viagwdp
kktv9
higherturnover
motherboards
docshell
univ-mosta
section8assistanceforyou
farmersmarketla
truename
luckystrikeent
retailresearch
deca
pgu
eleaks
rm04
rupoezd
stylingserver
menziesaviation
imsoft
itide
megamvp
techylist
lionco
