It’s just not enough to be brilliant. People must know and remember that you are. Let’s face it, walking around feeling complacent and entitled because you know you’re brilliant is not a viable strategy, right? So if you want to be known, remembered and recognized, it’s critical you build a brand that not only positions you as brilliant – but as irresistible and indispensable, too. How do you do that? You create a potent brand.
Potency defined OK. Let’s start with a definition of potency here just to get us all on the same page. The word ‘potent’ means (i) power; authority, (ii) efficacy; effectiveness; strength; and (iii) the capacity to be, become, or develop; one’s potentiality; and (iv) a person or thing exerting power or influence.
In other words, the more potent your brand, the more powerful, authoritative, effective, strong and influential you are. The best part? A potent brand makes it easier for your world, so to speak, find you, get to know you and then, want to engage with you (work with you, employ you, salute you, etc.) You get the idea.
So how do you start building a potent brand? The world is moving at a staggeringly fast pace. It’s never been more important to get a grip on your brand’s core values, what it stands for and why it’s meaningful.
It starts with asking questions. Take a look at the six clues below plus questions. See how willing you are to give your brand a leg up, as they say. It’s likely to turbo charge your thinking. It’ll then, hopefully get you moving forward – and building a brand with potency.
1 Be Chief Influential Officer of your Brand
• Are you poised to become the Go-To-Resource within your area of expertise Y/N?
• How willing are you when it comes to getting out of your comfort zone Y/N?
• Are you ready to stake out your territory in a more authoritative way Y/N?
• Is your Brand Pulse showing strong, pumping and vital signs? (the last time you checked?) Y/N?
• Would you describe your brand as robust and hardy Y/N?
• Is the world around you noticing you’re becoming a center of influence Y/N?
2 Set the Right Tone for your Brand
• Are you clear about the intention behind your brand Y/N?
• Are you really communicating you are who you say you are Y/N?
• Is your brand’s voice clear, authentic and aligned Y/N?
• Are you regularly minding your brand’s behavior Y/N?
• Is your brand’s attitude welcoming, empathetic and transparent Y/N?
3 Start Seeing your Brand as your Platform
• How committed are you to showing up in your brand Y/N?
• Would you give yourself a high score when it comes to inspiring your world Y/N?
• Do you actually think about changing the world Y/N?
• Are you at ease speaking confidently from your brand platform Y/N?
4 Pay Close Attention to your Brand’s Emotional IQ
• Would you say your brand lands a high score when it comes to empathy Y/N?
• Are you aware the world around you has feelings about you and your brand Y/N?
• Do you think you might be keeping your world at arm’s length Y/N?
• Do you focus on actually creating strong emotional connections in your communication Y/N?
5 Focus on Being 120% Authentic
• Are you spending much effort on creating a consistent brand Y/N?
• Do you know exactly what a congruent brand looks like (let alone feels like?) Y/N?
• Would the world around you give you a high score as an authentic brand builder Y/N?
• Do you know that feeling when your brand is out of alignment Y/N?
(You always know when the wheels of your car are out of alignment, right?)
6 Face Facts: The Money’s in the Brand
Note: Potent brands are profitable. The definition of business, after all, is about profit, purchases, commerce and volume of trade.
• So are you paying enough attention to what your world really needs the most Y/N?
• Does your brand consistently deliver what your world is craving Y/N?
• Are you willing to let your brand go to work for you Y/N?
OK. How potent is your brand feeling right now? P.S. Don’t ever forget that building your brand is always a work in progress. (That’s the good news Y/N?)
Author: Mary van de Wiel (aka Van) is best known for her global expertise when it comes to coaxing out the real power in brands to dramatically increase sales. Van is founder and Creative Director of ZingYourBrand.com. She is a weekly contributor to Dan Schawbel’s Personal Branding Blog and the author of soon-to-be-published Dead Brand Walking: A Brand Therapist’s Viewpoint. Follow her on Twitter @maryvandewiel
annallergy
happyvalley
mainz05
hepou
nrpe
sen
dndnha
ovationtravel
usdaynews
ecommercedns
got
whnews
gcinema
tech4learning
playmobilinfo
bizneworleans
gov
softgenius
img
csiresources
onavo
delmarfans
boskalis
aicm
bodysjewelryreviews
zgswcn
instasaved
goldmedal
practitest
b-f
otto
yourlifechoices
zauca
loopup
paranormal-ch
thethirdwave
temptingangels
energyintel
carbonapix
ruiz-lb
ebook
raj
tom-tailor
wpteam
sanfranciscopolice
ivermectinrx
hentai-jp
raven
nanokovrik
bigair
udata
gonnawantseconds
foxbet
viagraeiu
marinesuppliesus
mfr-warehousing
longwayint
awsdns-cn-31
gv8premium
oxfordstudent
ceeteez
procurify
unemploymentbenefitsguide
warofmyths
subsunacs
nic
itotech
tuttoc
private-hosting
intergenwomen
i2pdf
nbc16
webitechhost
w3-org
momax
ldp
oead
head2head
teamintraining
troll51
dict
workful
providian
breezart-tech
beauxchalets
fujifilm-ffem
rsac
allnet
help24-7-online
cmp-resources
bikeperfect
letusdothehomework
allreaders
yaaka
braunhousehold
schlager
trex-arms
oplatagosuslug
egybest
boossabakornspa
kochi-tech
iphonesoft
commentairecompose
mxtube
emdhost
uytrartzcr
media-allrecipes
findmovies
snedu
redtraffic
baumschule-horstmann
thehappyhousie
crunchyscan
nb-bet
unit4cloud
tv-bee
prgloo
niteer
k-f
kokiuyar
welcomnet
uuserv40
uniongang
notifguide
mondomedia
pu4
sisamara
elle
swiftsource
sparanoid
unitedpremiumhosting
play-chess-online
irr
gepatit-net
coolauncher
dumac
xianqihaotianmi
lemonlimeadventures
cheapjoes
gimsites
pubble
pocketcard
online24
drivingtesttips
straitwebsolutions
goipaula
skm
education
iheartraves
didata
policeforum
pangu8
marketing-schools
discountedwheelwarehouse
wpta21
whitesmoke
xiangdiheng
lagatar
sendnode
mymobilityscooters
it-tele
nldsw
scientia
fuerteweb
autotip
creazilla
pukpik
arideocean
fayloobmennik
liftmaster
wired
facialix
ab-group
disco
wikisend
taxiservicesprovider
holysmokescolorado
entry
bpzhe
jobitel
hiringourheroes
buffiniandcompany
tourplanisrael
happygamer
kmpmag
bakemag
vikistream
sctelcom
evro
kochid
yunxiao
digitalmarketing
thinkorange
cubecraftcdn
oneadvanced
mtxcenter
zab
djshift
7ymy
justfindinfo
2017
salesdoc
gideons
bioskopkeren
pfsrvs
evirtualguru
poemuseum
snuipp
nwb
acyclovirzovirax
zapbux
waternet
thekbjcam
yourteenmag
nyfw
kcb-net
handprint
homeyeh
niidpo
tougaloo
ivermectincov
vitalflux
guerrilla-games
parkablogs
menlolog
fairyship
tothenew
noi
serverdrift
creemhost
thefurnish
lotto-bayern
cookthestory
eshentai
penumbrainc
promocodesforyou
obsbusiness
heykangaroo
itnt
qicp
sanjiantools
ariaserv
seattlecenter
ceramic3d
freesoftwarefiles
executedtoday
2day
ktimanet
profiseller
centralcharts
supergoldenbakes
thelaundress
geeknetic
manutd
xiguaji
somethingswanky
farmacity
kentei
thirstypixel
iconpacks
10minemail
etl
faceter
fighttime
eisgroup
gmailldfdefk
customshouse
onion-darknet
pgac
meditution
tiki
k12
wackerneuson
rzpt
lebo
suedtirolnews
tidepool
24profit
bikebd
cnaec
zalandoapis
eflabs
maxway
xlxx
foo
vpn4home
0769ds
hiroshima-navi
genderdreaming
asco
onlydudes
theweddingvowsg
herokucdn
eskhata
tandem
msf
farence-watedian
simonandschuster
mwmoskva
utdanning
ziffimages
nic
ruay
momentive
concerty
hougong3000
javdove
xo
mangas20
box24
perfectgift
portnews
thehornnews
thegardeningcook
stchome
jstu
getwebcompass
forumz
devid
moujmasti
growthzone
readhxh
kongfa
stardata
klipper3d
seriesflix
azintelecom
topsonline
broccoli
registry
toshandns
ivrmectin
smith
inreachce
xpel
freedoniagroup
btp
stevenspointjournal
realnull
adidas
smg
companyregister
interparcel
cvlinens
insella
surpriseaz
mvc
foxdsgn
chinesebride
ezecastle
vetspire
ampika
domainoffensive
virginiamason
yttcpb
boomchickapop
nmu
jhahosting
sagemcom
easy-cgi
ivermectinbtab
dana-
besacenter
thegamesmachine
sitebunker
china-bid
fortisusa
voicemaker
saku-miya-robo
dj-reserve
xad
kitz
avocadosfrommexico
redletterdays
animego
asq
meatest-cal
lcwsoft
churchsuite
bkl
51chaoyu
qt
yandex
davisvanguard
dichvusocks
gelisim
requarks
dvbern
pandemicmemes
sc2mapster
lancom
sevmin
mnps
corenetplay
praha12
benheck
neuvoo
server313
playpokiesfree
wixfilters
dochase
cducsu
dpamicrophones
bubadu
triberhub
unisportstore
iscte
adsbiodiversidad
arzagplus
pinger
kazzinc
gruponewmastertelecom
thesuburban
fro
yunta
famemail
protei
gezondheidsraad
hcm
boqueria
drax
finance
orion-naxos
hfdm
dominio
vi-control
inspediumcorp
online-wiki
videohotmovs
cnszmm
rdgogo
fappic
comkariyushi-aquarium
baldingbeards
flintstudios
claseek
cys
zakonia
lektorium
nextbigtechnology
szqls
adample
24
fumumu
peer
wxmaps
bikebiz
jfrs
minibardelivery
schmorp
print-gruppe
applike-bundle-service
jrj
bitcoinsubway
kilz
agencebio
mytrendyphone
blackhistoryisnow
scn
leleketang
ucam
freshysearch
pressnews
infowatch
tytws
ffsurgery
incu
bioinitiative
finereport
desc
bloki-gazosilikatnye
flyermobi
hbo
sys-tech
phdns4
connectmath
evokingminds
9527dm
diplomd-kurerom
bloktv
zebra41
cornerstone
eatingmyempire
testosterona
workman
netsos
traxhost
darkmarketbot
bronco
mul22
vissel-kobe
wolterskluwer
conga-panoptos
izmirwebcenter
analitits
shoppingcbd
rheumatolog
mannings
wasedaalumni
victorops
bcast
spindogs-dev
millionshort
halopsa
makandra
webpartners
nuonuo
lanlogic
catarc
untar
emmvrc
accesstrade
allmobileserving
maze-host
imgworld
thebrowser
cdnxsalty10
potatopro
itforum
koovin
hearts-card-game
socialjusticelectionary
fifetoday
ohutdeutsch
cialis
guowangys
testmaxprep
cbdnaturalsusa
domainforlite
param
stratics
clicdata
privatename
amway
plashogar
baden
dexland
calcpa
musictool
stockunlimited
rightlivelihood
tubexmotors
torrentsearch
fea
toptohigh
fstcdn
aurora
micmedia
sncard
ip8
lioresalbaclofen
nfldraftdiamonds
orzserver
carel
starsessions
r
co-opcreditunions
avalon-company
forsvaret
nbbs
thecanadianpress
freestyler
my-search
servecentric
gdlicanet
supplementler
leonardodicaprio
indify
marconicomms
globaltennisnetwork
storelocatorwidgets
sportzcast
knetreg
nwfusion
exstream
projectn95
evancarmichael
igmchicago
21vnet
rmets
ispisp
brax
alphatestosteronebooster
partyinmydorm
hfamt
bfrss
fidelity
tupy
saskatoon
sandwichbros
kzone
shopfa
ixpres
curacaowebhosting
win-hosts
alsea
motors
technorocky
agirlandagluegun
iiko
dy
mortonsalt
witglobal
mdpu
spazioweb
smartomato
xdefiservices
soft-pro
nayana
mufgamericas
12traits
xxz
rollworks
johnvarvatos
ladowntownnews
wanaly
kaiseraluminum
indianahistory
site44
stalkerportaal
bauen
techie-buzz
atompark
bbstr
dawinautomation
rafaelalberti
ctitech
bancobai
cookman
nourrirverviers
fileshub
xinyunfuwu
gooool
ouj
v5cdn
tango
parkinsonsnewstoday
blogsicilia
supple
sitebizden
talentsmart
theticketfactory
momables
c4assets
nextearth
nihonjav
tasernet
parmatel
canoeicf
prestocard
air1
gng
1inch
dingbaocheng
bht
suwav2ray
dodgerblue
paintballnation
zaratechs
dsp
policiamilitar
18to19
unavco
socialnature
soudurelausiere
shopshipshake
qichefushache
yur-gazeta
xuenb
mwave
telos
mztgame
hoqu
royalroll
domainmasters
soutong
wild-mistress
tedsmontanagrill
shineword
kingautos
lex
jokermedia
lasix
shopperkit
theproducenews
freegames123
bluemoongame
lbsite
thexyz
dragapp
thoughtleaderstation
ddarkodemarket
old-dominion-hounds
eticomm
journal
reach24
ric-shizuoka
alside
collectcdn
auto1
anxz
seventech
deutschepost
airtel
kommersant
epitas
amfg
coupon-one-shopping
hiringplatform
justperfact
itba
cyclonis
goodtripguide
omonia
paidera
eniro
sbkwater
smsrsm
treasure-f
mapcity
expepp
becotech
nojoto
ronc
clubcultura
hupo
cinebap
dominicancupid
agmwebhosting
amberinteriordesign
unimedbh
underwaterengineering
afastores
d23
ecmaps
writemyessayrapid
lols
hotelchamp
nfiindustries
hoste
1xbit
duenndns
bedbath
nntc
libfl
hmailserver
visitnebraska
paidai
chimica-online
searchmine
webdigital
29palms
whatchats
findresults
gbci
redsalud
shthealthcare
ed-vision
solverglobal
postadverts
millenniumhealth
infinityprosports
as29145
www
technipenergies
prohealth
citymobile
gzs
elfutbolero
ogm
citrichosting
scanlife
laureus
interracialpass
french-anime
forfansbyfans
wetafx
videoglaz
futbol
iosh
ohd
bidinc
digiseller
telemar
onepiece-log
upsessb
ncesc
idleon
gulfbank
ysroad
krasota-shop
yimafrica
pecb
saymineapp
mkt7752
steam
wwz
gearsofwar
punterforum
znportal
instrumart
ahridirectory
84lumber
expertpagina
somewhereinblog
hostedbykarpel
ndvh
imag
hronika
phuture
navy
imunix
stokpic
thebiologynotes
saraleebread
chippenhamwild
faptool
bom
evergent
antyapi
ebucks
teg
grouponeit
playshakespeare
moparpartsgiant
opx
liburnia
tadpole
webbpanelen
ecebilisim
rc2corp
tlptech
myown
ip-kyoto
testfairy
xrccw
turism2sale
magsformiles
manga
doku
savonia
lianft
invia
mypuma
bancoagrario
wendysstore
zagmir
mahjong-titans
hiijav
wildaid
cdrb
e-tahmin
loveforquotes
rai
glassey
pcog
wisernotify
ciserv
crimeindiaonline
smartbuyglasses
dijit
turksezon
virginorbit
stratfordfestival
fishport
num
fih
sheridan
karlstorz
aquitaine
drawingnow
eoriginal
banganet
kelag
deeplush
ucloudapi
tomodachinpo
kingdkey
heweather
actimage
theo
castsoftware
pvtconstruction
diploms4yoursus
serverroom
e-promo
sabinet
omaze
ecitele
xuangubao
yjyyjwj
shoalhaven
trochoi
emobile
therabill
ipromcloud
dupaco
sompo-hd
porvenir
australianmining
turkerview
jingkaiyuan
cloudns
bewg
iphoneislam
daitips
anixlife
taihezhai
thinkwithportals
biz-it
ehorses
waffle
pagalsongs
onlinecricketbetting
chronext
base-cms
columbiagorgenews
prepear
travel-door
112w
tbvids
pmail5
thepiratebay
wondernetwork
swconnect
smartsolar
hentai-x-hentai
niedersachsen
szztyh
nic
regione
tiktok-flow
pridestaff
m5azn
dm00
viaduk
justsay
michelin
adlittle
spo-morfeu
ntmk
surfnet
opencores
limelightcrm
nc3rs
indianajones
imvod
tokstok
cavalrymenforromney
3dsellers
dzhoster
cmp
kindle-perf
my
hilltopconsultants
ufseeds
freetcp
dualspace
wocfolx
homenish
swissanwalt
zcshipinjixie
posh
ffcam
hafas
theindependent
wwads
centric
dadsnews
gobsea
mid-states
ipnames
winter-mahjong
cooksy
pussytorrents
9633d48767
cliomakeup
fub
ciqimg
brixton
indie88
fixtur
generaldistco
flurrysports
telefullenvivo
cx
ningen-dock
gnkur
honda
ule88
appleone
intelligencecareers
kaixinyf
insomniac
bobitstudios
logora
artehistoria
apviodns
lucikinadezdy
whitfuel
beaming
sun-tel
chinese-checkers
sgs
ussco
marahoffman
turb
hellasgrid
cargobull
ivermectinptab
lightspeedmagazine
withoutyourhead
onecomputerguy
kbinsure
corporatecomplianceinsights
devanco
betterdad
demco
computerarts
keepbritaintidy
cincymuseum
wctatel
xbase
kanade-ad
watereducation
charterforcompassion
duettoresearch
krdn
staticaa
wynnlv
elc
suiteexperiencegroup
weber
xiaoxiongyun
homedsgn
fit4brain
shopback
articaust-seration
grepmed
wrsystems
survivopedia
jibo
deftones
sudosecuritygroup
esc7
collab
ass-media
rets
amazonstudios
flutteragency
tgirlsmovies
nordnet
123freecell
fcn
ikjzd
kumirtele
tokyo2020
capbluecross
gosemofiber
twitchcdn-shadow
kosmi
laetitiabernard
qlink
firsatbufirsat
eduhi
mockupden
starcloudservice
apprissmobile
mbtmag
leadgid
colegiolaesperanza
ditchthecarbs
e-arc
livingmontessorinow
go365
dm84
songshuxy
gafutures
equipmentshare
thethirdpole
reefs
moskvavkredit
cp500111
qotsa
mypsx
wildflowercases
panamericana
reviewnearme
meeraworlds
clic
donatepay
entcheneer
bikeexchange
loyalty360
jhf
kasareviews
anh-usa
intellectlite
hentaicharmugen
xemacs
jumpsepu
friendwool
pvtimes
pvt
hipfonts
paras
akcsb
allhen
greencom
trinitywallstreet
sildenafil
aorlov
cfjctoday
lexfridman
konaman
javhub
playmine
addash
anastasiasaffiliate
dragonpass
lululemon
ccnnee
luton
wayos
internalsink
psyhologika
yenimedya
rezgo
ragradvideo
komisanmanga
luxesource
scrum-net
cloudlab
mcstats
vjav
tropicalsands
globalsportsarchive
honestreporting
mtx-lgroup
esc6
hoteles-silken
asanarebel
mcfallout
ekol
dotnettricks
securitases
virtual-data-room
fireclaytile
planetwin365
asiandorm
whatmomslove
rmd
lixium
exactnet
uopx
zglyfair
transistor
jit
gig
hiko
cbmoxi
publiclands
giuseppezanotti
crvownersclub
kafe
nghmaty
comradiko
darknetmarketonline
dieenergethiker
hostelsclub
supernatural-spn
2310130
nightfallnews
wearn
trovegame
novelww
danskindustri
parlement
stampinup
ringfree
91932
awptjmp
tirereview
palmetto-fossil-excursions
futuhk
joinnus
jiayuxing
bessy
chinabaike
dantricdn
risechina
vidas
ztpro
psg777
meade
greenskyonline
datacore
esub
justlightnovels
beeicons
rhonealpes
ekwamarketing
beautyanswered
tuexpertomovil
aging
footballdatabase
rtlmost
boxinginsider
itstactical
cdymy
dolnyslask
leveldata
pechesurglaceauquebec
seaparadise
standartgost
sqsp
hilltop
observerbd
zulip
thetrucker
ip-mobile
31gamestudio
cmi
afspraakjes
ficpa
cattel
haggar
hkonline
metalunderground
zhongdalvye
qm
retub
beetrack
humaaans
dmtry
wightfibre
youzibuy
fazenda
skillednursingnews
owlpages
eflow
xxnxx
superip
comsat
ticketsbot
continum
hicoria
sarianastar
fvptrade
allnetarticles
nestle
tdsi
n2y
bathandbodyworks
toyota
hayastan
uctv
skred
wanstor
vitanet
rcpmag
legendonlineservices
jxzwtj
pro-serve
nu6i-bg-net
progressivepolicy
logista
tilted
rubrikkgroup
schoolobjects
privatesportshop
shells
viagrasv
balnet
cyllenius
daftar-domain
techcom
dxantenna
axiomatika
s-komplekt
videohdzog
mobilehomeliving
eucerin
couponalbum
leojmp
doomwiki
cato-at-liberty
best
curate
localsaver
vizlib
liveoakbank
usagsolutions
scinapse
belgiantastebuds
przyslijprzepis
lvmh
wholesale-bedsheets
eezy
briangardner
acurite
chihulygardenandglass
mscgva
votorantim
goias
vlink
demax
hmchina
southseattleemerald
rbconnections
phpbb-fr
15forum
kviff
fibercorp
expatfocus
goblinsguide
l
callrevu
mercadolivre
magentasport
jocdn
airtrip
birxpk
intercom-attachments-1
adplicit
5fghhui78jnkopqwccgo2hellru6
cityprotect
connectgas
agrinews
softpedia-static
tome
diariodorio
emailpartners
bancocuscatlan
revdex
wvhba6470p
maxonclick
futures
lotteglogis
m2estudio
ecorazzi
blcnet
broadlink
kcprofessional
barter
thewikihow
telechat
jolly
espfdsk
bgw-online
poloralphlauren
camwhorestv
echovme
dgcaiduo
ksdom-expire
myubbs
projectsolve2
worx
buydedicated
stadtdo
djst
libo
hi-baku
donjulio
localnet
attcloudarchitect
ivermectinctab
gigya-ext
imamuseum
homie
theposterdb
megaload
b-u
kimsoku
vintek
theleftrough
aids
hd-filme
gopkg
unscramble
boydcorp
welchs
esc
emed
cda
heide-park
gofilms4u
classi
serienjunkies
ycaistock
la-archdiocese
hcscint
examenblad
thefork
acdcproc
thamrin
simyo
nano
ticketure
astonwordpress
scfincloud
axs
theithacan
surveycompare
nit
wlxrs
adit
uspnf
newtimes
2upost
national
politicsuk
uci
lexus
eventinternet
joomla4ever
sightsavers
lite-1×5158449
pravednes
shein
candy-home
thesistga
umekhane
rz-as
baseconnect
citynet
promoaccent
division-gaming
andrewlock
carcgl
meshmixer