Effective network marketing is a must for success in virtually all industries requiring an extensive network of professional and personal contacts. But building your own extensive network of contacts can be such a challenge especially in an ultra-competitive industry or in a situation where ultra-successful individuals are involved. Fortunately, becoming a great networker is possible! Just keep in mind these steps and you are well on your way to becoming a whiz at network and business marketing.

Have Goals, Have Fun

Before going to an appointment or attending a networking event, you must have a goal in mind. You will then be able to keep your interactions meaningful and fruitful despite the time constraints. Your goal can be any one of the following:

• Introduction – You want to be introduced to a certain person, which will open the doors for further network marketing opportunities in the future.

• Advice – You want to learn from the individual on general or specific matters, which can be of a personal or professional nature.

• Offer of skills – You want to offer your products and services including your skills to the individual.

Keep in mind that most individuals on your networking list lead busy lives so being aware of your networking goals can facilitate your interactions. You can go directly to the point after making a few social pleasantries. But don’t let your agenda come in the way of having fun in the company of others especially as nobody likes a bore, a pushover, and a jackass. Keep in mind that your potential clients or contacts are individuals first and businessmen, celebrities, or politicians second; earn their trust as individuals first and you will have an easier time persuading them to take the desired action.

Stick to Quality, Stick to a Schedule

Many naïve networkers consider network marketing and business marketing as an activity where quantity matters more than quality. This is not so because you will be wasting your time, effort and money on contacts that are least likely to pan out, so to speak, instead of focusing on contacts that are most likely to bring in business. The bottom line: Always choose quality over quantity in choosing your possible contacts. You should always do your research on the individual before approaching him/her so that you will know what makes him/her tick; in so doing, you are more likely to persuade him/her to take the desired action.

But quantity in quality prospects also matter. You should then stick to a schedule for your networking activities. Keep in mind that effective network marketing requires sustained efforts instead of just sporadic efforts to establish, maintain, and expand your network of contacts. Tip: Set certain hours of the day for networking activities, which can be face-to-face interactions, online chats, and phone calls as well as setting up appointments, asking for references, and updating your contact lists. Set a goal for attendance in networking events, say, three per month.

Honor Your Word, Stop Making Excuses

Being a trustworthy networker is a must in the business for obvious reasons. Stick to your word by delivering on your promised goods and services at the right time, in the right manner and to the right individuals. You are more likely to establish a solid network when you are perceived as reliable, trustworthy and honest. But human as you are, you will make mistakes along the way. In these cases, your best course of action is to take full responsibility. You have to stop making excuses for yourself and blaming others for the mistakes. You should instead make amends by delivering on the promised products and services the second time around.

Be Interesting, Be Interested

Your potential contacts will want to listen to your proposition when you have an interesting personality. You have no excuse in this aspect because being an interesting person can be learned – read books, keep abreast of current events, and loosen up, among others. But just as you have an interesting personality, you must also be interested in others. The best professionals in network marketing and business marketing are those who are willing to shut up and listen! You must show genuine interest in your prospects because it is their opinion that matters to your business, not the other way around.

Help Others, Let Them Help You

To paraphrase John F. Kennedy, it’s not what your network can do for you but what you can do for the people in your network. Help your contacts achieve their goals so that you can also achieve yours. You and your contacts should ideally have a symbiotic relationship where each one benefits from the presence of the other.

And in the age of social media, you are well-advised to tap into social networking and social media sites to expand your network. Let others help you in your network marketing by being part of your online circle
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