There are approximately 1 billion people who are online every day. That’s quite a large market with the potential to read eBooks. It is not surprising that eBooks, apart from satisfying the genuine reading voracity of people who have been book worms all their lives, have become effective merchandising, marketing and promotional vehicles in a world where website traffic has become the god of online commerce.
Creating Demand
In the age of the internet, printed books and even magazines and broadsheets have all but taken the same route as the dinosaurs. To a large extent, the trend is timely in a world pining to conserve its natural resources. With a reduced consumption of paperbacks and petrol-based inks on printed paper, a shift to the electronic book form contributed a lot to eco-friendly initiatives.
But because the eBook belongs in the realm of gadget wizardry, it is not surprising that the popularity of the iPad, the iPhone and the Kindle, there is now a great demand for eBooks. In the next 5 years, it is expected to increase at a rate that can dwarf the demand for books over the last 50 years.
Firstly, those who love to read books and devour them by the dozens every month now have access to an infinite library of both free eBooks with titles in the public domain and new titles under copyright protection.
The buying paradigm has effectively been reversed. While before, you took down notes to check out the good titles and visited Amazon or Barnes & Noble to see if they are available for online purchase, with the eBook reader, the bookstore follows you wherever you go and you can get the titles you want anywhere in a matter of seconds.
Nothing beats getting what you want for free. In the history of book reading, the reader is now faced with bewildering choices of free downloadable eBooks. In the past, when you want to read an Edgar Allan Poe novel or poem, you had to look for it in second-hand thrift bookstores and cross you fingers to find them.
Today, a simple visit to your favorite online digital library can bring you to the title. And because it’s in the public domain, you can download for free in seconds.
More Books to More People
Amazon’s early statistics indicate that among its regular clients for printed books, those who bought the Kindle increased their purchases of books. More than 3 million people bought the Kindle in 2009 and that alone has brought Amazon to surpass Google’s revenues in 2009.
It is clear that the driving force of eBook popularity is the new generation of mobile gadgets that make it easy to get, read and store eBook titles. Today, eBook reading device is getting more popular. This means that more people who normally won’t read books will start reading them.
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