When technology began producing time saving contraptions, we thought our lives would become easier. Unfortunately, the reverse seems to be true. For every advancement we see, we also experience some sort of problem; it is as if ‘every action has an equal and opposite reaction’. For example, the aim of the mobile phone was to make communication a lot more convenient, it did, but at the same time, it meant carrying the phone around with us at all times – an inconvenience. The laptop came along, and computing became more convenient, but it also added to the list of items that require carrying. Therefore, these technical advances (including the MP3 player, digital camera, portable games console) have encumbered us in our day-to-day lives, which subsequently meant a greater need for hold alls and other styles of bag. Gone are the days when the only bags we saw were handbags and school bags, nowadays we all need bags of one sort or another.
Bag making is big business today. Most of us use a bag in our everyday lives, regardless of where we come from and where we go. The humble bag is here, and it is here to stay. Might as well make the most of it and choose bags that complement our style, undertake various carrying tasks, are easy to carry, lightweight, funky, and fresh. It is also vitally important that bags afford sufficient protection for our personal possessions.
If you want a bag that performs to a high standard, protects your belongings, but that looks great too, then we have the perfect solution for you: Crumpler bags.
Crumpler bags are the brainchild of David Roper, Will Miller, and Stuart Crumpler. These three individuals founded the Crumpler Company in Melbourne, Australia, in 1995. Stuart Crumpler has worked as a bike messenger, and found that the bags used within his profession, were frequently inadequate, and generally inappropriate for the task of couriering. Together with Miller and Roper, he redesigned the bags. Not only did they redesign them for convenience, but they were also modernised and given a funky, fresh feel.
The marketing strategies undertaken by the creators of the Crumpler bags, are extremely innovative, and reflect the avant-garde approach of the company as a whole. For instance in the summer of 2006, the company ran a ‘beer for bags’ campaign, here, people could bring bear to one of the shops at which the bags were selling, and exchange them for a bag. Another aspect of the businesses marketing strategy is the names that they give their bags. Amongst the many styles of Crumpler bags available, you can choose from the following:
Crumpler – Crumpler – Saturday Night IT Leather Bag
Crumpler – Sir Gimp (laptop bag)
Crumpler – The Mullett (laptop bag)
Crumpler Common Rice (laptop Bag)
Crumpler Fishy Buzz (computer Bag)
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