Driving increased revenue and market share requires a comprehensive knowledge of your customer along with aa commitment to the customer experience. CEOs should be an advocate for improving customer experience (CX) that drives successful B2B customer acquisition. Specifically, when talking →
It is no surprise that digital marketing is a moving target. With the launch of new algorithms that undergo changes from time to time, some features are discontinued while new ones take root. Reviewing the marketing trends enable the marketers →
This article is aimed primarily at anyone thinking of starting a business in internet marketing. Any new venture in any aspect of human life will have its excitements and its challenges. Internet Marketing is no different It is very important →
To any businessperson, the return on investment (ROI) is of great importance. We can define ROI as the profit you get after making an investment. You can also call it the cost that you save because of making an investment. →
Introduction: One of the biggest mistakes most marketers do nowadays, is think email marketing is dead. Many marketers today drop the email marketing scheme to go with social media. Come to think of it, social media look much more sexy →
Social Media Social media marketing is a strategy that is just that, social. It is typically done on an Internet platform that engages the public in your content via your computer, smartphone or tablet. Social media allows your target consumers →
Online marketing has imposed a big impact on both the smaller & bigger organizations. In fact, it is actually wiping out the traditional marketing through its approach. The concept of online marketing is also relative and varies from organization to →
In the marketing arena, marketers are always on the lookout for great things that will keep them ahead of their competitors in the market. You do not have to worry anymore because the solution lies in your purse or the →
“It’s not what a movie is about, it’s how it is about it”. — Roger Ebert Unlike any other art, Films have a much greater impact on human’s mental consciousness. It holds the capability to impose an emotional instability in →
Having spent many years working with small and midsized B2B and B2C organizations on their marketing and marketing communications strategies and plans, I believe I’ve got a good sense of the issues facing them. Generally, at the top of the →