There’s a well-recognized problem with network marketing. It’s the perception that inherent to the network marketing model is the need to “chase people down” in order to get their business.
This problem cuts two ways. It affects potential prospects, and it affects network marketers.
The problem of chasing people down affects potential prospects because no one likes feeling like they are being hunted by a salesperson. Think about it. Whenever you have sensed that you are being chased down by a marketer, you lose respect for him. You also lose interest in whatever that person may want to offer you. And that’s too bad, because the service or product that would have been offered (if you had not turned the offending marketer away) may actually have been of benefit to you.
This problem of chasing people down also affects network marketers themselves. In fact, I’d venture to guess that all network marketers really despise chasing people down for business because it’s so unnatural, and unprofessional. If you were a surgeon, you wouldn’t be asking your close acquaintances or making cold calls to find someone who needed their gall bladder out. That’s totally unnatural. It’s not professional. Not to mention it’s a poor use of time.
But this is how a lot of network marketers feel when they do their work, because attempting to build a serious business in this way really is unnatural. And since it’s unnatural, it’s not surprising that this approach tends to scare people off and prevent long-term business relationships from developing.
So, this is network marketing’s big problem: the sense by both marketers and prospects that network marketing — by it’s very nature — involves pestering people for business.
This stigma is an unfortunate one, because network marketing has so much in its favor. Network marketing, for example, is a fantastic way for satisfied users to share a product, service, or opportunity with someone else. After all, as they say, “there’s nothing like word of mouth.”
But the reality is, not everyone is a potential user. A network marketer may think that everyone should be interested in his product, because it’s just that good (and that may be the case). Yet the fact is, only a small percentage of folks will have interest in what a network marketer has to offer.
That’s just the way it is. And it’s because of this that so many network marketers feel compelled to speak to everyone within three feet of them about what they have to offer — no matter how uncomfortable or ineffective it may be.
But there’s good news. Network marketers don’t have to chase people down to build an MLM business. And those interested in some of the great network marketing products and services out there don’t have to endure obnoxious sales pitches either.
The reason is that chasing people down is not inherent to network marketing. It may be commonplace, but it doesn’t have to be that way. In other words, just to be clear, chasing prospects down is not necessary or even recommended for a network marketer to succeed.
What’s true of other professional businesses can be true for network marketers too.
So what then is a network marketer to do?
The alternative approach is to use attraction marketing. In this approach the heavy MLM sales tactics are left behind, and are replaced with education and information that provides value before anything is ever sold. As this real value is perceived by the prospect, a relationship develops between the prospect and the marketer, with the prospect viewing the marketer as a solution provider, or even an expert. In time, and with proper care and service, it then becomes natural for the prospect to buy into what the marketer recommends.
The only thing left is to bring the network marketer and interested parties together. And this is where the internet provides so many opportunities. By way of the vast media of the internet, people can be brought together naturally in keeping with their common interests, and at a level they are comfortable with.
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