If you have been actively involved in Internet Marketing all these while, chances are you might already know about opt-in email marketing. For those who are unfamiliar with this term, opt-in email marketing can be defined as a way of advertising by using electronic mail wherein the recipient of the advertisement has agreed to receive it. This approach is also known as permission-based email marketing as stated in Chris Douthit’s Email Marketing Elite.
What is “Opt-In” and an “Opt-In List”?
The term “Opt-In” is referring to the action of the person who chooses to receive something in exchange with their own email address. These are the people or recipient who have signed up and given their e-mail address in return for the use of some service or to receive free information or products (e.g. weekly newsletter, promotional letter, free trial offer, product update notifications and others.) from the marketer or provider.
Meanwhile, “opt-in list” is a list containing private details of the recipients who are actually subscribed to a marketer’s promotional offers or services. The “opt-in list” is now considered as the backbone of email marketing today. By having an opt-in list, the marketer have the upper hand strategy to “recycle” the traffic without spending much money on advertising.
What are the Essential Components of “Opt In Email Marketing”?
Before you can even think about getting together a list for an opt-in e-mail marketing campaign, you will need to fulfill two main criteria as below:
1. Providing a product or service with real value (if you currently don’t have anything to sell, then becoming an affiliate on some site like Clickbank.com or other affiliate networks is a fast way to secure a legitimate and valuable product to market) in a targeted niche market.
2. To Know Who Your Potential Customers Are
a) Who is your ideal customer?
b) What do they like? What do they hate?
c) What are they expecting or looking for when buying this product or service?
Common Mistake Committed in Opt In Email Marketing
Essentially, opt-in e-mail marketing is truly the most effective means to receive qualified leads via a precision marketing effort when done properly. Unfortunately, many marketers have the tendency to go with the “size matters” approach and build massive lists of names and then deluge them continually with autoresponders that are poorly crafted and not targeted to any specific market. Thus, they would be watered down and alienated their potential audience. Typically, using the “shotgun” approach with a huge list might get someone a 1% conversion rate on actual sales.
Proper Opt In Email Marketing Approach Using Chris’s Email Marketing Elite
In order to overcome the shortcomings and mistakes committed by business owners, Chris Douthit, an experienced internet marketer who has been actively involved in email marketing for the past 5 years has published an ebook on how to use opt-in email marketing in order to grow your own highly targeted opt-in list more effectively.
One of the key chapters in Email Marketing Elite is Chris’s step-by-step guidance on writing effective emails that helps every marketer to keep in touch with their potential customers on a regular basis and how to building rapport and trust while keeping their cost at a very minimum amount.
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