As we enter into what many enlightened souls are calling the most dire economic times since the Great Depression, online marketers need all the help they can get; regardless of the source. You have probably heard of Google; but chances are almost 100% certain, you have never heard of me. Lucky you!
Actually, the only thing you need to know about me is that I am a full-time online affiliate marketer and I make a very comfortable living from the web. Last year (2008), was my best year online so far, which left me scratching my head and saying what recession?
But that may be something of a false positive, as I will never know how much I could have made if the economic times had been good instead of bad. Plus, judging from my own limited experience, selling and marketing online may not have been hit as hard as those businesses in the real world in 2008, since consumers are doing everything to save a penny and shopping online has become a much cheaper alternative for many.
As we enter into these uncertain times, online marketers and webmasters need all the help they can get. Recently, Google mailed a small booklet to its AdSense users; in it Google gives “6 Top Tactics For Tough Times.” It is obviously referring to its AdWords PPC (Pay Per Click) program and clients but Google’s advice can be applied to your own general online marketing.
These tactics include: (quoting directly from the Google mail-out)
1. Focus your ads on low prices and savings.
2. Use Value-related keywords.
3. Ensure your ad groups are targeted and relevant.
4. Don’t waste money on irrelevant clicks.
5. Make it easy for customers to buy.
6. Focus your money on your high-performers.
Sound advice and I especially like the idea of focusing your marketing on low prices and savings mainly because people want bargains in tight economic times. I also like the fact that you must make it easy for your customers to buy… something as simple as putting your “order/buy link” above the fold can increase your conversions.
Also, targeting value-related keywords, is a very effective marketing tactic. Relating your keywords to “discounts, bargains, cheap, inexpensive, lowest prices…” will help increase your sales. So too, is catering to phrases that suggest the searcher is in a buying mind-set: gifts, presents, gift ideas, wedding gifts… shoppers searching those words are ready to buy.
Plus, focusing your time and money on your high-performers is solid advice. Sometimes succeeding online is simply finding a market niche that works/performs — then running with it. Once you have found the keywords and products that perform well with your site or sites — focus the majority of your time and energy developing those niche markets.
Now here are some of my most effective marketing tactics that have worked for me and tactics I will be relying on in the coming years – even in these hard times.
Make Keywords Your #1 Goal
This is the single most important factor for my own online success. You have to make keywords and ranking high for them in all the search engines your main objective if you’re marketing online. Might sound obvious, but many beginning marketers don’t truly understand how important getting top rankings for your chosen keywords will be in your online success.
Target less competitive long tail (multi-worded) keywords to get started and slowly work your way up to more popular keywords. Center your marketing around getting those first page listings (Top Five) for your keywords. Achieve this goal, (especially in Google) and it will be almost impossible for you not to succeed and make a profit with your online marketing even in bad times.
Autoresponders, List Building & Online Relationships
Keeping in contact with potential buyers is mission critical. You must use autoresponders to send follow-up messages to build trustful relationships with your potential customers. Establishing this personal contact or trust is very important because the Internet is still a cold distrustful environment for most people.
So building a large contact list is essential. That’s why the social networks such as Twitter, Facebook, MySpace can be very effective marketing tools for building this online contact and trust. Truth be told, all these social networks are, more or less, just glorified autoresponders and list builders!
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