Whether you create online presentations, eCourses, video or eBooks, it won’t matter if you are in the wrong niche market. All over the world, online marketers are victims of a terrible lie that has ended with their goals and lives to be in ruin.
They wake up each day thinking that they are headed in the right direction, but they are wrong. They aren’t heading down the road to achieve business success. They are heading down the road with a cliff at the end.
Marketers are selling you the wrong information and making a fortune off of it.
All over the internet people are giving advice about picking a niche market that is away from the markets with heavy traffic. These markets can be weight loss, health, finance, and even internet marketing.
These people suggest that they had real experience on the saturated markets. They suggest that you should stick to the markets which have few searches on them and basically no competition. I know many internet marketers have created eBooks on the markets that are less saturated or the ones with less searches.
If you write the eBook you will be another victim to their terrible lie. Your goals and lives will be ruined. I think you would want to write an eBook in a saturated market and sell thousands of them then write an eBook in a less saturated market and sell one.
I’m pretty sure the choice is obvious. Make it count!
These marketers will make you believe the way to go is in the markets with not a lot of traffic. It isn’t hard to see that this is the exact opposite of that in highly competitive and saturated markets.
Let’s clear the lie now.
The definition of a consumer is someone who consumes products and services. When there is mass and repetitive consumption you have stumbled upon ground to create huge success. For example, consumption of an information product business, the consumption is information. If you consume information en masse then you are probably passionate about that topic.
Consumers in a saturated market are already educated about the product or service. To start your own market or to go into a less saturated market costs more. The reason it costs more is because you have to spend money to educate the consumers. So the best thing to do is to exploit the educated market.
A report on how to be healthy would create many joint ventures and partnerships in the same market. You have many potential markets channels to channel. You may have hundreds or thousands. But if you write a report on a market that is a lot less saturated you won’t find as many partnerships. The channels to choose from would be a lot less. All you have to do is leverage existing marketing channels. You need to find message channels such as blogs, newsletters, and forums to get your message out.
All the money is in cross-sell and upsell opportunities. At first, many people won’t make much money on that prospect but rather on selling their own report, ebook, or by affiliate products. But more money is created by offering cross-sells (products that your customers are attracted to) and upsells (products that take your customer to the next level). It makes a lot more sense to do that then sell your own report or product. Just don’t fall for the lie.There are not just 4 or 5 big saturated markets to choose from.
There are hundreds, even thousands of saturated markets out there. Choose those markets over the less saturated ones. That’s where you’ll make the money.
Do not jump into a saturated market with out knowing what will happen. But also do not ignore these markets either.
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