If the company you work for is like many companies, you aren’t hiring too many people and your marketing budgets have been cut. Employees are being asked to do more with less. Now more than ever, marketing efforts are needed to drive sales. What options do companies have to get all the work done and drive business growth?
It may be the right time to consider hiring an interim marketing professional. It’s the idea of hiring a person to fill in for a project, a medical leave or sabbatical or just to manage workflow issues. It could be that your business doesn’t have a marketing staff but realize that some marketing efforts and plans are needed.
Interim staffing is an idea whose time has come. Whether you label these individuals marketing consultants, contractors or freelance marketers, they all have one thing in common; they can get the job done quickly and efficiently and at less cost and time than it might take to hire someone to do the job on a full-time basis. .
The trend towards hiring temporary staff for marketing and other functions is growing. From CareerBuilder.com, 29% of hiring managers expect to use freelancers in 2009. From the Bureau of Labor Statistics, in 2005, 7.4% of all workers were classified as independent contractors.
Benefits of Hiring Interim Marketing Professionals
The benefits of interim marketing talent are numerous:
Bridging the gap between open or new positions and full time hires
Controlling and managing workloads
Exploring new product, service or business idea
Providing an outside objective point of view
Backfilling maternity, family or medical leave
Expediting a critical project
Offering a skill set that you don’t currently have in your organization
Access to skilled qualified resources without the risk of hiring full time marketing staff
Companies recognize the benefit of outsourcing marketing help and even using those workers on a “trial basis” before hiring. “Using interim marketing staff benefited my department in two ways. First, I was able to quickly bridge gaps that took place due to staff turnover and keep the day-to-day business operating smoothly during a time of transition. It also provided me with the flexibility to work with the temporary service, to evaluate whether the temporary person put in place might also be the best candidate to fill the vacancy full-time. In our case, that worked extremely well and created a “win-win-win” solution for the agency, the candidate and my department.” Jim Hines VP Customer Marketing, with a leading apparel marketer
Where to Find Interim Marketing Resources
There are numerous temporary staffing agencies but many of them focus on clerical, warehouse, manufacturing or other less skilled staffing needs. Those agencies might have access to marketing professionals but more than likely the best resources for this level of talent is to simply Google interim marketing, freelance marketing, temporary marketing to learn what resources are available in your area. Word of mouth, professional networking groups, the Chamber of Commerce and social media sites might also provide insight into finding marketing professionals interested in working with your company
Payment/Fee Structure: There are a few common ways to pay for interim marketing services.
By the hour: This method eliminates any risk and assures that you the client/employee will only pay for the time/ work provided. How much per hour can vary widely but one method is to consider the level of work that is being performed and equate it to a job level. For example is the job an assistant manager or director level position. Determine the annual salary and divide by 2080 hours and you have the hourly salary. From that base salary, layer on 20-30% for benefits that the company would have paid a full time employee. If a freelancer is filling in for a level job that is offers a bonus or other perks, e.g. car, phone, factor that in as well. Be prepared to speak to several resources and find out the “going rate” for interim help.
By the project: This method can be more palatable to employers who just want to know what it will cost to develop a social media strategy or to develop and execute a promotion. When providing a project based fee, a range is typically given to account for changes in parameters that may arise during the course of the project.
Independent freelancers will not have taxes withheld from the paycheck. However, it is important they understand they will still need to pay taxes and they are not entitled to any benefits that an employee receives. Be prepared to have your interim staff fill out a W9 form and you will provide a 1099 form from the company at the end of the year. That is the freelancing equivalent to a W2 form.https://jacksonfamilywines.com
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