Whether your business has a small local customer focus or a regional, national or even global market presence, the majority of your buying customers are searching online right now. And you can be certain that if they can’t find your business, they WILL find your competition.
Market your business online effectively and your competition will be chasing you. If you aren’t marketing effectively today, I can promise you that you’ll be chasing your competition and that’s not where you want to be if you want to increase your sales, increase your income and increase profitability.
One of the most powerful and cost effective ways for a small business to see explosive sales and growth, is by using AdWords marketing to drive massive customer traffic and buyer leads to your business or your offers.
AdWords can be a very profitable place to invest your advertising budget. The key is to understand the rules, tips, and tricks to employ in order to keep Google, MSN and Yahoo search engines happy with your advertising. If the search engines are happy, then your per click costs will be going down, and your traffic will be going up. Search engines are pleased, when your ad(s) are getting a higher CTR (click through rate), and the people who click on your ads are satisfied with their search experience and the information they find on your web site.
The major search engines, where your buyers are searching right now, like Google for example, measures how satisfied people are with the web sites they visit by how quickly they hit that back button. You don’t want that to happen to you. Use AdWords effectively and watch your sales increase. Use these tips to improve your AdWords success.
Tip #1 Keyword Lists
If you don’t start with at least 350 – 500 keywords in your advertising campaigns (and I don’t care what market you’re in), I can guarantee that you’re missing out on very profitable “money keyword” terms.
Use one of the keyword research tools like the Google keyword tool or excellent keyword software like Market Samurai. If you start with your “root” term (the most general term that describes your product or market), you’ll discover a multitude of associated words, subjects, topics and related relevant terms.
Don’t forget plural versions of existing keywords. HINT; buyers will usually search on the plural word, where people only looking for free information, will often use the singular.
Look for combination multipliers like cities and states…for example, instead of the one keyword of “real estate”,use that along with each state, county or city and then add each state along with “real estate” etc. You can’t have too many keywords to work with, but you could have far too few to build a profitable campaign around.
You’ll want to go broad with your keyword list first and then go deep with keywords. Ultimately, you’ll discover that approximately 80% of your converting traffic will come from 20% of your keywords. You must test, tract and then start eliminating keywords that are not converting. Your objective is to identify the “money keywords” for your campaigns that you can then scale up. The key is to start with a large number of broad keywords.
Tip #2 Wrong Keywords
This is a major mistake that many inexperienced internet marketers will make. Optimize for the wrong keyword(s).
The big buzz word in search engine marketing is “TRAFFIC”. The amount of visitors you have reaching your website. What is really much more important is traffic or visitors that are targeted buying customers. It’s the quality not the quantity of your traffic that matters the most.
Many AdWords advertisers will focus on way too broad of keywords and end up spending wasted money on useless traffic that will never buy your product or service. Know what your buyers are searching for specifically. Start off with broad keywords to test, but do not optimize your advertising or your landing pages for the broad search terms.
One way you can do this without investing in expensive software, is to use a very powerful tool that Google has available. Very few, even professional search engine marketing consultants, know about this or know how to use this tool. You will.
It’s called the “Google Wonder Wheel” and here’s how to find it and use this tool. First do a search on Google for any term you’re looking for info about. Look up near the left side and you’ll see “Show Options”, click on that. Scroll down on the left and you’ll see “Wonder wheel”, click on that.
What Google has done is to show you the most relevant words or terms related to the words you just searched for. Click on each of those terms and now you’ll see the next level of most relevant search terms and so on. This is a very powerful way to learn exactly what are the most relevant keywords for your topic and what people are actually typing into search. What I’ve just shown you is more powerful than a lot of information you’d have to pay for and it’s a totally free resource for you.
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