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What Does a Marketing Content Strategist Do When devising a longterm plan for a client a talented marketing content strategist considers a variety of elements They begin by looking at competitors and analysing information from existing content content marketing pro must also be capable of expressing their views about the goals of their content as well as audience demands and give feedback on the strategy they develop This is especially important when working with teams and stakeholders Content planning The process of planning your content is a crucial step in developing a successful marketing strategy It allows you to determine how much time resources and budget you need to develop and distribute your content It also assists you in tracking the success of your campaigns and identify areas to improve Your team may be struggling to create effective and highquality content without a clear content strategy The best approach to content planning is to view it as a process that connects your goals and objectives to your actions The purpose of planning content is to ensure that your content initiatives are coordinated and help to ensure the overall success of your content marketing strategy The adage Failure to plan is planning to fail is true Its easy to lose track of your marketing tasks in the absence of an organized plan You could waste time and money on unproductive content or you might not reach your audience at all Understanding your audiences needs is essential when it comes to creating content This will enable you to create more relevant content which is more likely to generate leads and convert This can be achieved by creating buyer personas and identifying their weaknesses It is essential to create content aligned with your business goals A wellplanned content strategy is similar to bumpers on a bowling alley it prevents your ideas from falling into the water before you are able to achieve your goals A clear and concise content plan will increase your brands credibility and credible to your target audience This will improve your content quality and increase your ROI A content marketing plan is a complex process that requires careful consideration A content plan must include your marketing goals and themes for content and types It should also outline distribution channels and schedules It should be simple to read and follow and include an outline of the timeline that can be implemented Lastly a content plan should describe how your team will oversee the production and distribution process Content creation Content creation is the process of creating and planning relevant highquality content to meet business goals It involves identifying and understanding your audience creating specific goals for each piece of content and implementing strategies to meet the goals This includes deciding on the appropriate platform and channel forming a team of content creators and utilizing tools to ensure consistency and quality These tools include software for project management grammar checking as well as SEO analysis Content must be relevant and cater to the desires or needs of your intended audience Making content that is not relevant to your target audience could result in a lack of engagement and even a loss of trust A marketing content strategist can help you create an effective content strategy that is relevant to your target audience and can assist with the content creation process It can be difficult to come up with fresh ideas for content frequently This is especially true when you are required to create regular content One method to get around this problem is to create a calendar of content A calendar can aid in identifying the subjects that are most relevant to your audience It can also help plan ahead A successful strategy for content marketing starts with a clearly defined goal These goals should be in line with your companys overall marketing and business goals and they should be achievable and quantifiable You may want to increase the traffic to your website or generate leads Content should be created for every stage of the customer journey Content designed to promote your brand and educate your audience for instance must be able to tell the story of your brand This can be done through blog posts social media or advertising Consideration content should address your customers queries and help solve their problems This can take the form of articles guides or videos In addition conversion content must be designed to turn visitors to customers It could be in the form of landing page or social media ads or email campaigns A strong strategy for content is crucial for companies to be successful in todays digital age Many do not make the effort to create a plan for their content This can cause frustration and poor results Content distribution A successful content marketing strategy should include an effective means of sharing and advertising your content It should also take into account the time and budget you have for your campaign In addition it must be based on a clear knowledge of your audience and their preferences A clearly defined buyer persona can help you do this This way youll be able create and distribute content that meets the needs of your target audience and assists them in reaching their goals Content marketing is about getting your content in front of the right people at the appropriate time To achieve this you must have a distribution strategy that includes social media email and other paid channels It is crucial to remember that not all distribution methods are suitable for every business You should pick the ones that best suit your audience and fit your budget A wellplanned strategy for distribution of content can put your brand in front an extensive specific audience increase organic traffic and increase sales leads It can improve the likelihood of retaining customers But implementing a strategy that works can be a challenge especially for businesses that have never been a part of the distribution process before To begin determine what your goals and KPIs are for content marketing If you own salons for instance your goal may be to increase the number of Instagram followers while your longerterm objective might be to increase the number of customers Use a tool like Narratos content calendar to see and track your content marketing goals Examine the strategies for marketing content of your competitors Do some of their blog posts perform better than others for example Are they using paid channels of advertising like Google Ads and Facebook Ads This will give you valuable information about the types of content that perform better across various distribution channels Its time for you to start implementing your channels and tools after youve decided which ones will work best for your content To avoid being overwhelmed start by implementing a content distribution workflow that you can manage with the help of a tool for marketing content Use a spreadsheet or content calendar tool to plan out your content and assign tasks to team members You can also make use of a project management tool like CoSchedule to monitor your content creation and distribution efforts Content analytics Having a datadriven approach to content marketing is essential to your success as a strategist for marketing You cant rely on intuition and expect to be successful This is a sure way to burn your budget and not see any results There are many tools to help you gauge your contents effectiveness These tools include content analytics which gives you a an exhaustive overview of the performance of your content These metrics can also tell you how your content is performing in relation to other digital marketing efforts The most important measure for content marketers is the amount of time people spend on your site which is indicative of how your users are engaged with your content Other metrics to consider are clicks and shares that are indicators of how relevant your content is These metrics can aid you in determining what kinds of content are most effective to generate leads and conversions Ultimately this helps you make better decisions on the best ways to spend your budget It is crucial to evaluate your digital strategy throughout and not just track the performance of your content This will allow you to examine how your overall content social media and SEO programs are working This information can be used to enhance your digital strategy and increase sales One of the best ways to assess your content is by using a content analytics tool such as Clicky It tracks the flow of traffic and user behavior and page views as well as specific pages so that you can know how well your content is performing It also provides data visualization features like heat maps to pinpoint precisely how your customers interact with your content You can also monitor the performance of your competitors with an analytics tool for content This will provide you with numerous details about how their content is performing and how they are engaging their viewers This will give your content a competitive edge and help you stay ahead of the trend